Laundry Detergents Market Report and Forecast 2023-2028

According to the report, the global laundry detergents market reached a value of USD 67.95 billion in 2022. Aided by the increasing adoption of convenient and effective cleaning solutions, the market is projected to grow at a CAGR of 4.1% between 2023 and 2028 to reach a value of USD 86.15 billion by 2028.

Laundry detergents are cleaning agents formulated to remove dirt, stains, and odours from fabrics. They are available in various forms, including powder, liquid, and single-use pods, and contain essential ingredients such as surfactants, enzymes, and optical brighteners to enhance cleaning performance. Laundry detergents play a vital role in maintaining the cleanliness and longevity of clothes, linens, and other textile items. Concentrated laundry detergents require less water and packaging, leading to reduced transportation and storage costs. This results in a smaller carbon footprint compared to traditional laundry detergents.

The global laundry detergents market growth is primarily driven by the increasing demand for convenient and effective cleaning solutions. As consumers across the globe lead busier lifestyles, they are increasingly seeking products that offer superior cleaning performance, ease of use, and time-saving benefits. This trend has spurred the development and adoption of innovative laundry detergent formulations, such as concentrated liquids and single-use pods, which have gained popularity due to their convenience and efficacy.

Another factor contributing to the global laundry detergents market expansion is the rising awareness of hygiene and cleanliness among consumers. The COVID-19 pandemic has made individuals become more conscious of the importance of maintaining a clean and sanitary environment, leading to increased demand for effective cleaning products, including laundry detergents.

The development of water-saving technologies, such as low-sudsing detergents, is expected to contribute to the growth of the global laundry detergents market. These detergents are designed to work effectively with high-efficiency (HE) washing machines, which use less water, thus conserving resources and reducing the environmental impact.

In addition, the rapid expansion of e-commerce and the increasing penetration of smartphones and internet connectivity have further fuelled the growth of the global laundry detergents market. Online retail channels offer consumers a wider range of products, competitive pricing, and the convenience of doorstep delivery, making them an increasingly popular platform for purchasing laundry detergents and other household cleaning products.

Market Segmentation

The market can be divided based on type, form, application, distribution channel, and region.

Market Breakup by Type

• Enzymatic
• Non-Enzymatic

Market Breakup by Form

• Liquid
• Powder
• Pods
• Others

Market Breakup by Application

• Household
• Industrial and Institutional

Market Breakup by Distribution Channel

• Hypermarkets and Supermarkets
• Convenience Stores
• Online
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global laundry detergents companies. Some of the major key players explored in the report are as follows:

• Henkel AG & Company, KGaA
• The Procter & Gamble Company
• S. C. Johnson & Son, Inc
• RSPL Group Pvt Ltd
• Church & Dwight Co, Inc
• The Clorox Company
• Unilever Plc
• Reckitt Benckiser Group PLC
• Kao Corporation
• Jyothy Laboratories Ltd
• Venus Laboratories Inc
• Fábrica de Jabón La Corona S.A. de C.V
• Others

*The publisher always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.