Home Care Market Report and Forecast 2023-2028

According to the report, the global home care market attained a value of USD 102566 million in 2022. Aided by the growing focus on hygiene and sanitation inside the house, the market is projected to further grow at a CAGR of 3.6% between 2023 and 2028 to reach a value of USD 126443.67 million by 2028.

Home care products refer to a wide range of consumer goods used for cleaning, disinfecting, and maintaining households. These goods include air fresheners, dishwashing detergents, and surface cleansers, among others. Home care items are necessary to maintain a clean, sanitary, and comfortable living space, which is critical for protecting the occupants' health and well-being.

The global home care market growth is primarily driven by the growing demand for convenient and effective cleaning solutions. The rapid urbanisation, coupled with increasing disposable incomes and hectic lifestyles, has led to a greater need for efficient home care products that can simplify household tasks. This has resulted in the development and adoption of innovative and advanced cleaning solutions, which has bolstered the market growth.

Another significant factor increasing the growth of the global home care market demand is the rising consumer awareness regarding the importance of maintaining a clean and hygienic home. With the increasing prevalence of various infectious diseases and allergies, there is a growing focus on ensuring a healthy living environment. This has led to an increase in demand for home care products with disinfecting properties, which can effectively eliminate germs, bacteria, and other harmful microorganisms.

Moreover, the growing environmental concerns have led to a shift towards eco-friendly home care products. Manufacturers are increasingly focusing on developing and offering sustainable and biodegradable products that minimises the environmental impact while maintaining their effectiveness. This shift towards environmentally friendly products has further fuelled the global home care market development.

In addition, the expansion of e-commerce platforms and the increasing internet penetration have made home care products more accessible to consumers worldwide. The convenience of online shopping, coupled with the availability of a wide range of products at competitive prices, has further accelerated the growth of the global home care market.

Market Segmentation

The market can be divided based on product, distribution channel, and region.

Market Breakup by Product

Kitchen Care

• Dishwash Detergent
• Rinse Aid
• Degreaser
• Oven and Grill Cleaner
• Fresh Produce Wash
• Others

Household Care

• Odour Control
• Mattress Cleaner
• Carpet Cleaner
• Others

Bathroom Care

• Descaler
• Bathroom Cleaner
• Others

Laundry Care

• Liquid Laundry Detergent
• Stain Remover
• Others

Market Breakup by Distribution Channel

• Supermarket and Hypermarket
• Convenience Stores
• Online Stores
• Others

Market Breakup by Region

• North America
• EMEA
• Asia Pacific
• Latin America

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global home care companies. Some of the major key players explored in the report are as follows:

• Unilever Plc
• The Procter & Gamble Company
• Henkel AG & Co KGaA
• Kao Corporation
• S.C. Johnson & Sons Inc
• Natures Organics Pty Ltd
• George Weston Foods Limited
• Saraya Goodmaid Sdn. Bhd
• Others

*The publisher always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.