Directory, Mailing List, And Other Publishers Global Market Report 2024

The directory, mailing list, and other publishers market size has grown steadily in recent years. It will grow from $34.98 billion in 2023 to $35.84 billion in 2024 at a compound annual growth rate (CAGR) of 2.4%. The growth in the historical period can be attributed to the demand for print advertising, the use of telephone directories, services related to mailing lists, and the practice of data monetization.

The directory, mailing list, and other publishers market size is expected to see steady growth in the next few years. It will grow to $38.97 billion in 2028 at a compound annual growth rate (CAGR) of 2.1%. The growth in the forecast period can be attributed to digital transformation, the rise of online advertising, the emergence of industry-specific directories, increased mobile access, and the integration of e-commerce. Major trends in the forecast period include electrification and lightweighting, advanced materials, additive manufacturing, digitalization and connectivity, and collaboration and partnerships.

The increasing demand for digital content is expected to drive the growth of the directory, mailing list, and other publishers' market. Digital content encompasses information available for distribution and download on electronic media. Online directories provide organizations with a fast and efficient means to generate revenue through digital content, including seasonal lists such as 'Top Schools' in a particular area. Additionally, the growing amount of time people spend consuming content on online platforms contributes to the expansion of the directory, mailing list, and other publishers' market. For example, a 2022 report by the US-based data and analytics platform, DoubleVerify, which surveyed 16,600 consumers across 18 countries in nine regions, indicates a continuous increase in digital content consumption, with 55% of respondents reporting that they now spend more time each day consuming content compared to the pre-pandemic period. Consequently, the rising demand for digital content is a key driver of the directory, mailing list, and other publishers' market's growth.

The primary categories of directory, mailing list, and other publishers encompass directory and mailing list, as well as other publishers. A mailing list comprises names and addresses that enable individuals or organizations to disseminate information to a large audience. These platforms can take the form of traditional or digital formats and serve various purposes, including residential and business applications.

The directory, mailing list, and other publishers market research report is one of a series of new reports that provides directory, mailing list, and other publishers market statistics, including directory, mailing list, and other publishers industry global market size, regional shares, competitors with a directory, mailing list, and other publishers market share, detailed directory, mailing list, and other publishers market segments, market trends and opportunities, and any further data you may need to thrive in the directory, mailing list, and other publishers industry. This directory, mailing list, and other publishers market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The increasing adoption of digital marketing is expected to drive the growth of the directory, mailing list, and other publishers' market in the coming years. Digital marketing involves promoting products and services through digital platforms and technology, utilizing various digital channels to engage with both existing customers and potential prospects. These channels include social media platforms, pay-per-click advertising, search engine optimization, and email marketing. Directory, mailing list, and other publishers can leverage digital marketing to attract their target audience, effectively promote their services, and maintain competitiveness in an increasingly digital and competitive business environment. For example, as of August 2023, data from WordStream Inc., a US-based online advertising company, indicates that 72% of the total marketing budget was allocated to digital marketing platforms. In total, digital marketing accounted for 55% of all marketing activities. In 2021, global digital advertising spending amounted to $436 billion, surpassing the $196 billion allocated to offline advertising. As such, the increasing adoption of digital marketing is a driving force behind the directory, mailing list, and other publishers' market's growth.

The Directory, Mailing List, and Other Publishers market are currently undergoing substantial transformations due to the emergence of new technologies. These technologies are opening up numerous innovative platforms for distributing content. Publishers of directories and mailing lists have shifted their distribution strategies by introducing digital solutions and services that can meet the demands of their consumers.

Major companies operating in the directory, mailing list, and other publishers market include QUAD/GRAPHICS INC., Hubert Burda Media, Axel Springer SE, Thomson Reuters, Nielsen Holdings, YP Holdings LLC, Dex Media Inc., Gannett Co. Inc., Dun & Bradstreet Corporation, Experian PLC, Acxiom Corporation, Infogroup Inc., ZoomInfo Technologies LLC, Equifax Inc., TransUnion LLC, Manta Media Inc., Hoovers Inc., InfoUSA Inc., LexisNexis Group, Harte-Hanks Inc., Lorton Data Inc., AccuData Integrated Marketing, Melissa Data Corporation, DatabaseUSA.com LLC, Salesgenie, DMDatabases, Data Axle USA LLC, ListGIANT, ListSource LLC, ListAbility Inc., ListShack, ListWise, ListCleaner, ListMarketer, ListFinder, ListGuy.

Asia-Pacific was the largest region in the directory, mailing list, and other publishers’ market in 2023. Middle East is expected to be the fastest growing region in the forecast period. The regions covered in the directory, mailing list, and other publishers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The countries covered in the directory, mailing list, and other publishers market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa

The directory, mailing list and other publishers market consists of revenues earned by entities by providing services such as publishing directories, mailing lists, and collections or compilations of fact and their distribution in print or electronic form which may include mailing addresses, telephone directories, directories of businesses, collections or compilations of proprietary drugs or legal case results, compilations of public records, etc. The market value includes the value of related goods sold by the service provider or included within the service offering. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.