Supermarkets and Hypermarkets Global Market Report 2024

The supermarkets and hypermarkets market size has grown strongly in recent years. It will grow from $3418.55 billion in 2023 to $3694.61 billion in 2024 at a compound annual growth rate (CAGR) of 8.1%. The expansion witnessed during the historical period can be ascribed to shifts in consumer lifestyles, trends in urbanization, increased disposable income, brand loyalty, and enhanced supply chain efficiency.

The supermarkets and hypermarkets market size is expected to see strong growth in the next few years. It will grow to $4987.3 billion in 2028 at a compound annual growth rate (CAGR) of 7.8%. The anticipated growth in the forecast period can be linked to the integration of e-commerce, the prevalence of health and wellness trends, sustainability initiatives, globalization, and innovations in store formats. Key trends expected during this period encompass the improvement of customer loyalty programs, the emphasis on local sourcing and regional products, initiatives for contactless shopping, the expansion of fresh and ready-to-eat offerings, and the implementation of data-driven inventory management.

Supermarkets and hypermarkets are strategically adopting a comprehensive approach to data analytics in management, utilizing technology to boost supply chain efficiency, streamline operations for customer engagement, and foster loyalty. The significance of data has become paramount in numerous retail operations, and with the rapid proliferation of retail data and the availability of advanced technologies for analysis, supermarkets and hypermarkets are better positioned to identify and fulfill the needs and expectations of their customers. This is anticipated to be a driving force for the market in the foreseeable future.

The continued expansion of the wellness economy is poised to propel the supermarkets and hypermarkets market forward. The wellness economy encompasses industries focused on maintaining or enhancing individuals' overall health and well-being. Supermarkets and hypermarkets, serving as hubs for food purchases, are increasingly recognized as centers for health and wellness, offering not only food products but also nutritional guidance. A report by the Global Wellness Institute in December 2021 projects the wellness economy to reach approximately $7.0 trillion by 2025, growing at an annual rate of 9.9%. Consequently, the burgeoning wellness economy is a key factor driving the supermarkets and hypermarkets market.

The onset of the COVID-19 pandemic had a substantial inhibiting effect on the supermarket and hypermarket market in 2020, as disruptions in supply chains occurred due to trade restrictions, and consumption declined amid globally imposed lockdowns. The infectious nature of COVID-19, with flu-such as symptoms, led to widespread economic challenges. Governments worldwide implemented measures to curb the virus's spread, resulting in reduced manufacturing and trade of non-essential goods, as well as an overall decline in economic activity. Although this pandemic-induced setback is considered a 'black swan' event and not indicative of inherent weaknesses in the market or the global economy, it is anticipated that the supermarkets and hypermarkets market will recover over the forecast period.

Supermarkets and hypermarkets are increasingly utilizing blockchain technology to monitor product details such as source, manufacturing location, and transportation modes. Blockchain technology, characterized as a data structure ensuring security, transparency, and decentralization of transactional records, is becoming integral to supply chain management. With a growing awareness of healthy eating, consumers actively seek information about the origin and methods of food production, emphasizing the need for transparency throughout the food supply chain. Blockchain technology facilitates access to labeling information via smartphones, providing users with comprehensive data tracking to ensure food quality. An example of this is Zipmex, a Southeast Asia-based digital asset platform, collaborating with Thailand’s Central Retail Corporation to launch a blockchain-powered supermarket in March 2022.

Major companies in the supermarket and hypermarket sector are introducing innovative store concepts, such as sustainable autonomous hybrid stores, to enhance the shopping experience and boost market revenue. Autonomous hybrid stores integrate AI-powered computer vision to offer a seamless shopping experience, enabling customers to select items and exit without the traditional checkout process. For instance, Trigo, an Israel-based computer vision company, partnered with Germany's retail company REWE Group to launch Berlin's first full-scale autonomous-hybrid supermarket in June 2022. Trigo's AI-driven computer vision and standard hardware transform traditional supermarkets into fully automated and digitized retail spaces. The company utilizes unique algorithms in overhead cameras to autonomously track and record shoppers' movements and item selections while ensuring privacy. All transactions and receipts are processed online.

Major companies operating in the supermarkets and hypermarkets market report are Walmart Inc., Costco Wholesale Corporation, Schwarz Unternehmenstreuhand KG, The Kroger Co., Aldi, Target Corporation, Rewe Group, Koninklijke Ahold Delhaize N.V, Carrefour SA, Tesco PLC, Albertsons Companies Inc., Edeka Group, Aeon Co. Ltd., Shoprite Holdings Limited, Woolworths Group Limited, J Sainsbury PLC, Casino Group, X5 Retail Group N.V., Migros Genossenschafts-Bund, Metro AG, Système U, Coles Group Limited, Seven & I Holdings Co. Ltd., Colruyt Group, Lotte Corp., SPAR International, Fonciere Euris SA, Lidl Stiftung & Co. KG, Auchan Retail S.A., Kroger Asia Pacific, Jerónimo Martins SGPS SA, Kesko Corporation, Shufersal Ltd., Magnit LLC, PT. Hero Supermarket Tbk, ICA Gruppen AB, The Home Depot Inc., Giant Eagle Inc., Meijer Inc., Delhaize Group.

North America was the largest region in the supermarkets and hypermarkets market in 2023. Western Europe was the second-largest region in the supermarkets and hypermarkets market. The regions covered in the supermarkets and hypermarkets market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the supermarkets and hypermarkets market report are Australia; China; India; Indonesia; Japan; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; New Zealand; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; France; Germany; UK; Austria; Belgium; Denmark; Finland; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa.

The primary categories of these retail establishments include both supermarkets and hypermarkets. A supermarket, characterized as a large retail store, provides a wide range of food and household items, typically allowing customers to serve themselves. The predominant ownership structures encompass retail chains and independent retailers, spanning various sectors such as consumer electronics, furniture, food and beverage, toys and stationery, personal care products, cosmetics, home textiles, clothing, and other diverse applications.

The supermarkets and hypermarkets market research report is one of a series of new reports that provides supermarkets and hypermarkets market statistics, including supermarkets and hypermarkets industry global market size, regional shares, competitors with a supermarkets and hypermarkets market share, detailed supermarkets and hypermarkets market segments, market trends and opportunities, and any further data you may need to thrive in the supermarkets and hypermarkets industry. This supermarkets and hypermarkets market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The supermarket and hypermarket market includes revenues earned by entities by providing services through supermarkets and hypermarkets. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.


The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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