Operating Systems & Productivity Software Publishing Global Market Report 2024

The operating systems & productivity software publishing market size has grown strongly in recent years. It will grow from $424.66 billion in 2023 to $459.22 billion in 2024 at a compound annual growth rate (CAGR) of 8.1%. The growth observed during the historical period can be attributed to several factors, including the boom in personal computing, increased adoption by businesses and organizations, the development of software licensing models, and the demand for operating system upgrades. These factors played a significant role in shaping the expansion of the operating systems and productivity software publishing industry.

The operating systems & productivity software publishing market size is expected to see strong growth in the next few years. It will grow to $654.64 billion in 2028 at a compound annual growth rate (CAGR) of 9.3%. The projected growth in the forecast period can be attributed to various factors, including the continued expansion of cloud computing, the rise of remote work and collaborative tools, the increased use of mobile devices, growing concerns about data privacy and security, and a growing focus on sustainability and green computing practices. Notable trends in the forecast period include the adoption of cloud-based solutions, a shift toward mobile-centric software, the integration of artificial intelligence (AI) and automation, the prevalence of subscription and software-as-a-service (SaaS) models, a commitment to open-source software and collaboration, and an emphasis on user experience (UX) design in operating systems and productivity software publishing.

The growth of the operating systems and productivity software publishing market is anticipated to receive a boost from the rapid increase in investments in smart city projects on a global scale. Smart city technologies leverage information and communication technologies to efficiently manage urban services, encompassing transportation systems, water supply, and law enforcement. These technologies rely on the Internet of Things (IoT), which enables the exchange of data across networks with minimal human interaction. As smart cities employ various electronic devices and communication equipment, the demand for software products is expected to surge. Notably, APG Algemene Pensioen Groep N.V. announced a $261 million investment in the 'Smart City Infrastructure Fund' for the development of smart city projects across North America, Europe, Australia, and other major urban areas worldwide. The concept of smart cities is gaining traction in developing nations as well, with over 1,000 smart city pilot projects either ready or under construction globally, including approximately 500 in China.

Within the realm of operating systems and productivity software publishing, the primary categories include operating systems and productivity software publishing. Operating systems are software programs that facilitate interactions between computer users and the hardware components of computing devices. They are commonly used in various computing devices, including computers and mobile devices. Examples of operating systems include Windows, Linux, Android, iOS, macOS, and others. These products are typically distributed through both business-to-business (B2B) and business-to-consumer (B2C) channels.

The operating systems & productivity software publishing market research report is one of a series of new reports that provides operating systems & productivity software publishing market statistics, including operating systems & productivity software publishing industry global market size, regional shares, competitors with an operating systems & productivity software publishing market share, detailed operating systems & productivity software publishing market segments, market trends and opportunities, and any further data you may need to thrive in the operating systems & productivity software publishing industry. This operating systems & productivity software publishing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The increasing adoption of cloud computing is poised to be a driving force behind the growth of the operating system and productivity software publishing market. Cloud computing involves delivering computing services, such as servers, storage, databases, and software, over the internet. In this context, cloud computing plays a pivotal role in operating system and productivity software by providing the tools and platforms needed for effective user identity management, access controls, and permissions in cloud-based environments. For instance, Eurostat reported in December 2021 that 41% of EU enterprises used cloud computing in 2021, primarily for hosting email systems and storing electronic files, marking a 5-percentage point increase from 2020. The adoption of cloud computing in the EU witnessed growth across different business scales, with large enterprises leading the way at 72% adoption in 2021. Medium-sized businesses followed at 53%, while small businesses saw a 5-percentage point increase to reach 38%. Consequently, the rising adoption of cloud computing is propelling the growth of the operating system and productivity software publishing market.

The outbreak of the COVID-19 pandemic had a significant restraining impact on the operating systems and productivity software publishing market in 2020. Disrupted supply chains due to trade restrictions and challenges faced by employees working from home - caused by lockdowns imposed by governments worldwide - were among the challenges encountered by these establishments. While COVID-19, with its infectious symptoms, had a detrimental effect on economic activity, it is expected that the operating systems and productivity software publishing market will recover across the forecast period as this crisis represents a 'black swan' event unrelated to ongoing market weaknesses or fundamental issues in the global economy.

Operating systems and productivity software companies are increasingly embracing open-source platforms to enhance their market presence and expedite product development. For instance, a survey by Black Duck revealed that 86% of respondents used open-source software for bug fixes and feature enhancements. Additionally, the President of the open-source Initiative, Allison Randal, noted that 78% of companies employ open-source solutions, and 64% participate in open-source projects, underscoring the increasing use of open-source software platforms for application development. Major companies providing open-source operating systems and productivity software include Canonical Limited, The Document Foundation, Apache Software Foundation, Scribus, and Mozilla Corporation.

Major companies in the field are focusing on introducing new suites of productivity apps to gain a competitive edge in the operating systems and productivity software publishing market. Productivity apps are software applications designed to enhance user productivity. Productivity software publishing involves the development, marketing, and sale of these apps. For instance, in September 2021, Apple Inc. enhanced its iWork line of productivity apps, introducing new features that enable more potent and interactive presentations. Pivot tables became available on mobile devices, and collaborative capabilities were introduced. In November 2022, Appfire Technologies LLC acquired Nextup.ai to extend its product offerings for cross-ecosystem workflows between Atlassian, Slack, and Microsoft Teams communities, streamlining communication and productivity for its customers.

Major companies operating in the operating systems & productivity software publishing market include Microsoft Corporation, International Business Machines Corporation, Intuit Inc., Google LLC, VMware Inc., Fujitsu Ltd., Toshiba Corporation, Trimble Inc., Softbank Group Corp., Adobe Inc., Apple Inc., Oracle Corporation, SAP SE, Symantec Corporation, Red Hat Inc., Salesforce Inc., Citrix Systems Inc., Slack Technologies LLC, Dropbox Inc., Zoom Video Communications Inc., DocuSign Inc., Asana Inc., Trello Inc., Evernote Corporation, Notion Labs Inc., Airtable Inc., Smartsheet Inc., Wrike Inc., Monday.com Ltd., Atlassian Corporation Plc, Assembla LLC, RescueTime Inc.

North America was the largest region in operating systems & productivity software publishing market in 2023. Asia-Pacific was the second largest region in operating systems & productivity software publishing market. The regions covered in the operating systems & productivity software publishing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the operating systems & productivity software publishing market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa

The operating systems & productivity software publishing market includes revenues earned by entities by developing and distributing operating systems, which are software programs enabling computer hardware to communicate and operate with the computer software; or productivity software publishing, which is application software used to produce documents, presentations, worksheets, databases, charts, graphs, digital paintings, electronic music, and digital video. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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