Lessors of Nonfinancial Intangible Assets Market Report 2026

The lessors of nonfinancial intangible assets market size has grown strongly in recent years. It will grow from $776.53 billion in 2025 to $844.2 billion in 2026 at a compound annual growth rate (CAGR) of 8.7%. The growth in the historic period can be attributed to growth in patent registrations, increased corporate focus on intangible assets, expansion of brand licensing models, rising R&D investments, development of formal IP protection frameworks.

The lessors of nonfinancial intangible assets market size is expected to see strong growth in the next few years. It will grow to $1.21 trillion in 2030 at a compound annual growth rate (CAGR) of 9.6%. The growth in the forecast period can be attributed to increasing demand for technology commercialization, rising cross-industry patent licensing, growing adoption of blockchain-based IP management, expansion of digital marketplaces for IP assets, increasing focus on recurring royalty income. Major trends in the forecast period include increasing monetization of intellectual property assets, rising adoption of digital licensing platforms, growing demand for patent portfolio optimization, expansion of cross-border ip licensing agreements, enhanced focus on royalty revenue management.

The growth in nonfinancial intangible assets, such as trademarks, patents, brand names, franchises, and agreements, is expected to drive the expansion of the lessors of nonfinancial intangible assets market going forward. Nonfinancial intangible assets are valuable business resources that lack physical form, including patents, trademarks, copyrights, brand reputation, and software, which support revenue generation and help organizations maintain a competitive edge. The increasing prominence of nonfinancial intangible assets is driven by rising investments in intellectual property and digital technologies, as companies focus on innovation and long-term value creation, making these assets a larger component of overall enterprise value. Lessors of nonfinancial intangible assets support this trend by enabling businesses to access and utilize intellectual property, patents, or trademarks without direct ownership, allowing companies to leverage these assets for innovation, revenue growth, and competitive advantage. For instance, in June 2024, according to the Intellectual Property Office, a UK-based government authority, applications increased across all three registered intellectual property rights in 2023 compared with the previous year. Patent applications rose by 2.4% to 19,943, trademark filings increased by 3.1% to 163,726, and design applications recorded the highest growth, rising by 20.6% from 72,157 in 2022 to a record 81,215 in 2023. Therefore, the rise in nonfinancial intangible assets is contributing to the growth of the lessors of nonfinancial intangible assets market.

Leading companies operating in the lessors of the nonfinancial intangible assets market are concentrating on the development of innovative offerings, such as intangible asset coverage solutions, to enhance profitability and strengthen their market position. Intangible assets are identifiable and tradable non-physical resources with economic value, including software code, processes, and proprietary methodologies. For example, in May 2023, Willis Towers Watson Plc, a UK-based insurance company, introduced Intangible Asset Protection, an insurance solution designed to protect organizations against losses of intangible assets resulting from negligent or malicious insider actions. The policy covers non-public proprietary assets such as formulas, procedures, methods, and computer programming code, and is underwritten by Tokio Marine Kiln Insurance Ltd, a UK-based specialist insurer, with coverage limits of up to $10 million in the first year.

In June 2025, Sony Music Publishing LLC, a Japan-based music publishing company, acquired Hipgnosis Songs Group for an undisclosed amount. Through this acquisition, Sony Music Publishing aimed to expand its global music publishing portfolio, strengthen its songwriter roster, and enhance its catalog of licensed music rights to support strategic growth in royalty and licensing revenues. Hipgnosis Songs Group is a UK-based music publishing firm that specializes in music copyright ownership and licensing services, including songwriter royalty administration and global music catalog licensing.

Major companies operating in the lessors of nonfinancial intangible assets market report are McDonald’s Corporation, Subway IP LLC, Yum! Brands Inc., Restaurant Brands International Inc., 7‑Eleven Inc., Hilton Worldwide Holdings, Hyatt Hotels Corporation, Wyndham Hotels & Resorts, Marriott International Inc., InterContinental Hotels Group PLC, Choice Hotels International Inc., Best Western International Inc., Accor SA, Avanci, InterDigital Inc., Intellectual Ventures, Qualcomm Incorporated, Nokia Corporation, Samsung Electronics Co Ltd, Sony Group Corporation.

North America was the largest region in the lessors of the nonfinancial intangible assets market in 2025. Asia-Pacific was the second-largest region in the lessors of the nonfinancial intangible assets market. The regions covered in the lessors of nonfinancial intangible assets market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the lessors of nonfinancial intangible assets market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The lessors of the nonfinancial intangible assets market consist of revenues earned by entities that provide nonfinancial intangible assets including rights to assets such as brand names, and franchise agreements for which a royalty payment or licensing fee is paid to the asset holder. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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