Lessors of Nonfinancial Intangible Assets Market Report 2025

This Lessors of Nonfinancial Intangible Assets market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The lessors of nonfinancial intangible assets market size has grown strongly in recent years. It will grow from $711.16 billion in 2024 to $777.34 billion in 2025 at a compound annual growth rate (CAGR) of 9.3%. The growth in the historic period can be attributed to intellectual property leasing, technology advancements, cost efficiency, licensing and royalties, innovation and research.

The lessors of nonfinancial intangible assets market size is expected to see strong growth in the next few years. It will grow to $1.11 trillion in 2029 at a compound annual growth rate (CAGR) of 9.5%. The growth in the forecast period can be attributed to digital transformation, intellectual property monetization, global expansion, e-commerce and content creation, saas and cloud services. Major trends in the forecast period include digital content and media licensing, intellectual property monetization, emerging technologies, collaborative research and innovation, sustainability and green technology.

The surge in nonfinancial intangible assets, including trademarks, patents, brand names, franchises, and agreements, is propelling the lessors of nonfinancial intangible assets market. The rise in nonfinancial intangible assets is spurring the demand for lessors in this market. As indicated in the Australian Intellectual Property Report 2022, an Australian government agency, there was an 11% increase in patent applications in 2023, with a 25% increase in filings from Australian residents. Additionally, trademark applications and registrations saw respective growth rates of 9% and 10%. Hence, the escalation of nonfinancial intangible assets is anticipated to drive growth in the lessors of nonfinancial intangible assets market.

The surge in trademark and industrial design activities is anticipated to drive growth in the lessors of nonfinancial intangible assets market. The filing activity for trademarks and industrial designs involves submitting applications to officially register these assets with the appropriate intellectual property authorities. An uptick in these filings signifies a heightened effort by businesses to create and safeguard their intellectual property. This increased activity is likely to lead to a higher demand for licensing assets, thus contributing to the expansion of the lessors of nonfinancial intangible assets market. For example, data from the World Intellectual Property Organization in January 2022 showed a 5.5% increase in industrial design filings and a 9.2% rise in trademark filings. Therefore, the upsurge in trademark and industrial design activities is propelling the growth of the lessors of nonfinancial intangible assets market.

Many companies are heavily investing in research and development with the goal of making patent leasing a substantial revenue stream. These firms are directing their investments towards specialized areas, aiming for a lucrative return on their research and development endeavors. Patent holders are offering licenses for their patents to a wide range of recipients, including direct competitors and businesses operating in associated industries. In many cases, these companies are creating new subsidiary units that are solely dedicated to capitalizing on these valuable intellectual assets. Notable examples include Qualcomm, Ericsson, and other firms boasting extensive intellectual property portfolios, which have successfully transformed their patent holdings into significant sources of revenue. To further this approach, Qualcomm has even established a distinct business unit exclusively for its intellectual property endeavors.

Prominent enterprises in the lessors of nonfinancial intangible assets market are strategically concentrating on crafting innovative solutions, like intangible asset coverage, to augment market profitability. Intangible assets, identifiable and valuable but not physical in nature (such as proprietary codes and methodologies), are the focal point of such offerings. A notable illustration of this drive is observed in the activities of Willis Towers Watson PLC, a reputable UK-based insurance firm, which recently unveiled the Intangible Asset Protection coverage. This protective policy is designed to safeguard businesses against losses incurred due to negligent or malicious insider activities affecting non-public, proprietary data, including formulas, methods, and computer code. The policy is underwritten by Tokio Marine Kiln Insurance Ltd., a specialized UK-based insurance entity, providing an initial maximum coverage of up to $10 million in the first year.

Major companies operating in the lessors of nonfinancial intangible assets market include McDonald's Corporation, Koninklijke Ahold Delhaize NV, Subway IP LLC, 7-Eleven Inc., Yum! Brands Inc., Restaurant Brands International Inc., Hilton Worldwide Holdings, Domino's Pizza, Hyatt Hotels Corporation, Wyndham Worldwide Corp, Burger King Holdings Inc., Dunkin' Brands Group Inc., Marriott International Inc., InterContinental Hotels Group PLC, Choice Hotels International Inc., Best Western International Inc., Accor SA, InterContinental Hotels Group, Marriott Vacations Worldwide Corporation, Hilton Grand Vacations Inc., Royal Caribbean Cruises Ltd., Carnival Corporation & PLC, Norwegian Cruise Line Holdings Ltd., Mediterranean Shipping Company Cruises, Princess Cruises, Celebrity Cruises Inc., Holland America Line Inc., Cunard Line Ltd., Seabourn Cruise Line Limited, Regent Seven Seas Cruises.

Lessor entities of non-financial intangible assets are those individuals or organizations engaged in leasing intangible assets, such as patent rights, trademarks, or brand names, for which a licensing fee or royalty payment is collected.

Key entities within this field include oil royalty companies, patent holders, and lessors. Within the oil and gas industry, royalty property denotes the ownership of a portion of a resource or the income it generates. An entity or individual with a royalty interest typically isn't liable for the resource's operational expenses but retains ownership rights over a portion of the resource or its generated revenue. These services are accessible through both online and offline channels.

The lessors of nonfinancial intangible assets market research report are one of a series of new reports that provides lessors of nonfinancial intangible assets market statistics, including lessors of nonfinancial intangible assets industry global market size, regional shares, competitors with lessors of nonfinancial intangible assets market share, detailed lessors of nonfinancial intangible assets market segments, market trends and opportunities, and any further data you may need to thrive in the lessors of nonfinancial intangible assets industry. This lessor of nonfinancial intangible assets market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

North America was the largest region in the lessors of the nonfinancial intangible assets market in 2024. Asia-Pacific was the second-largest region in the lessors of the nonfinancial intangible assets market. The regions covered in the lessors of nonfinancial intangible assets market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the lessors of nonfinancial intangible assets market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The lessors of the nonfinancial intangible assets market consist of revenues earned by entities that provide nonfinancial intangible assets including rights to assets such as brand names, and franchise agreements for which a royalty payment or licensing fee is paid to the asset holder. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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