Sports Global Market Report 2024

The sports market size has grown strongly in recent years. It will grow from $480.12 billion in 2023 to $506.93 billion in 2024 at a compound annual growth rate (CAGR) of 5.6%. The expansion observed in the historical period can be credited to robust economic growth in emerging markets, the swift rise of e-commerce, rapid urbanization, the establishment of numerous sports channels, and substantial investments in sponsorships.

The sports market size is expected to see strong growth in the next few years. It will grow to $629.81 billion in 2028 at a compound annual growth rate (CAGR) of 5.6%. The anticipated growth in the forecast period can be attributed to the proliferation of internet-accessible devices, supportive government initiatives, and an upsurge in sports tourism. Noteworthy trends expected in this period include the increasing adoption of augmented reality (AR) and virtual reality (VR), the introduction of sports streaming applications, the integration of contactless technologies, the implementation of mobile ticketing systems, a strategic focus on social media user engagement, the application of analytics for ticket pricing, the introduction of combined fitness formats for enhanced workouts, the development of mobile training applications, leveraging technology to enhance the skiing experience, personalized fan engagement initiatives, the convergence of sports and entertainment, a shift from sponsorships to partnerships, a commitment to corporate social responsibility (CSR) and sustainability, targeted strategies for diverse demographic groups, the integration of technology in bowling centers, and the amalgamation of other activities with bowling.

Anticipated steady economic growth in both developed and developing nations is expected to be advantageous for the market. According to the International Monetary Fund (IMF), global real GDP growth was 3.7% in 2019 and 2020, and a forecasted 3.6% from 2021 to 2023. The recovery of commodity prices is identified as a significant driver of economic growth. The US economy is projected to demonstrate stable growth throughout the forecast period. Furthermore, emerging markets are expected to outpace developed markets in terms of growth, with examples such as India's 8.7% GDP growth in 2021-22, representing a 1.5% increase compared to 2019-20, and China's 8.1% GDP growth in 2021. This sustained economic growth is anticipated to stimulate demand within the sports market.

The global surge in people's interest in sports is poised to fuel the sports market's growth in the future. Factors such as increased disposable incomes, heightened health consciousness, and the growing popularity of organized sports events contribute to the growing enthusiasm for sports worldwide. The demand for sports facilities such as stadiums, arenas, and gymnasiums has increased due to people's heightened interest in engaging in physical activities. For instance, a report from the National Collegiate Athletic Association in March 2023 revealed a 5% increase in the number of student-athletes participating in NCAA women's championship sports, rising from 10,726 in 2020-2021 to 226,212 in 2021-22. Consequently, the global rise in people's interest in sports is a key driver for the growth of the sports market.

Sports organizers are integrating virtual reality (VR) technology to enhance the spectator experience during sporting events. Virtual reality creates immersive simulations of environments, offering users a sense of physical presence in a virtual world. Clubs and teams are exploring simulated and 360-degree environments to elevate spectators' match-viewing experiences, allowing them to virtually explore stadiums or race tracks and observe matches from various angles. Notably, the NBA game featuring the Sacramento Kings and San Antonio Spurs was broadcasted in VR, while NASCAR has incorporated virtual reality in creating interactive fan areas at race tracks.

Major players in the sports market are unveiling cutting-edge wearable devices such as Vector Core to establish a competitive advantage. Vector Core, a wearable gadget, employs advanced hardware and technology to assist teams in data management and analysis. For instance, in May 2023, Catapult, a US-based sports performance analytics company, launched Vector Core - a cost-effective solution tailored for academies and teams. This innovative device offers enhanced load management metrics, efficient data uploads, and automated data collection.


Major companies operating in the sports market report are Liberty Media Corporation, Life Time Group Hldgs, Futbol Club Barcelona, Maruhan, Topgolf Callaway Brands Corp, Dallas Cowboys, Manchester City F.C., Real Madrid C.F., Heiwa Corporation, Manchester United PLC, Guangzhou Evergrande Taobao, Shandong Luneng Taishan, Dalian Shide, Liaoning Football Club, Beijing Guoan, Shanghai SIPG, Jiangsu Suning, Shanghai Greenland Shenhua, Hebei China Fortune, Tianjin Teda, Chongqing Lifan, Mumbai Indians, Kolkata Knight Riders, Kings XI Punjab, Chennai Super Kings, Jaipur Pink Panthers, Chennaiyan FC, Mumbai City FC, Atletico de Kolkata, FC Goa, Urawa Red Diamonds, FC Bayern Munich, Paris Saint-Germain F.C, Borussia Dortmund, Juventus F.C., A.C. Milan, Liverpool F.C, Arsenal F.C, Chelsea F.C., PFC CSKA Moscow, FC Zenit Saint Petersburg, FC Lokomotiv Moscow, FC Spartak Moscow, FC Anzhi Makhachkala, Toronto Raptors, Toronto Maple Leafs, Toronto Blue Jays, Montreal Canadien, Vancouver Canucks, Edmonton Oilers, Calgary Flames, Ottawa Senators, Toronto FC, C.F. Monterrey, Tigres UANL, New York Knicks, New York Giants, Los Angeles Lakers, Golden State Warriors, Philadelphia Eagles, Boston Celtics, San Francisco Giants, New York Yankees, Los Angeles Dodgers, Houston Texans, New England Patriots, Los Angeles Rams, Clube de Regatas do Flamengo, Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, Santos Futebol Clube, Al Hilal Club, Al-Nassr Football Club, Al-Ahli Saudi FC, Al-Ittihad Club, Maccabi Tel Aviv F.C., Hapoel Be'er Sheva F.C., Al Ahly, Espérance Sportive de Tunis, Club Africain, Kaizer Chiefs, Mamelodi Sundowns, Springboks.

North America was the largest region in the sports market in 2023. Africa is expected to be the fastest-growing region in the forecast period. The regions covered in the sports market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the sports market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa. The sports market includes revenues earned by entities by providing services such as live sporting events before a paying audience or entities that operate golf courses and country clubs, skiing facilities, marinas, fitness, and recreational sports centers, and bowling centers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.


Two primary categories of sports are spectator sports and participatory sports. Spectator sports involve the presentation of sporting events by teams, clubs, or independent athletes. Revenue streams for these sports include media rights, merchandising, ticket sales, and sponsorship, with various ownership structures such as chained and standalone entities.


The sports market research report is one of a series of new reports that provides sports market statistics, including sports industry global market size, regional shares, competitors with a sports market share, detailed sports market segments, market trends, and opportunities, and any further data you may need to thrive in the sports industry. This sports market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.


The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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