Participatory Sports Global Market Report 2024

The participatory sports market size has grown strongly in recent years. It will grow from $309.07 billion in 2023 to $324.53 billion in 2024 at a compound annual growth rate (CAGR) of 5.0%. The expansion observed in the historical period can be ascribed to factors such as the prevalence of sports culture, the development of infrastructure, sponsorship and endorsements, trends in health and fitness, and active community engagement.

The participatory sports market size is expected to see strong growth in the next few years. It will grow to $394.7 billion in 2028 at a compound annual growth rate (CAGR) of 5.0%. The anticipated growth in the forecast period is linked to virtual sports experiences, data-driven personalization, sustainable sports practices, diversity and inclusion initiatives, and the integration of health tech. Notable trends expected in the forecast period encompass technology for fan engagement, the incorporation of technology, the integration of fitness technology, social connectivity, and the gamification of fitness.

Fitness and health clubs are now offering combined instructor-led group fitness classes, incorporating various workout formats to make exercising enjoyable. These blended formats merge traditional exercises, creating a dynamic and engaging workout experience for individuals. Popular combinations include cycling and boxing, treadmill running coupled with strength training, rowing combined with bodyweight exercises, battle rope training, and high-intensity interval training (HIIT). The incorporation of these combined fitness formats allows fitness trainers to effectively engage members during their workouts, resulting in enhanced experiences and better outcomes compared to traditional exercises. Common examples of such combined fitness formats include Hashing, ZUU, Clubbercise, Gorilla Circus, and Zumba steps.

The growing interest in outdoor activities is expected to drive the growth of the participatory sports market in the future. Outdoor activities encompass a wide range of leisure, recreational, sporting, play, or cultural activities conducted outdoors. These activities often lead to participation in participatory sports. In 2022, the Outdoor Foundation reported that in 2021, a record-breaking 164.2 million Americans aged six and over, constituting 54% of the population, engaged in outdoor recreation at least once. This marked an increase of 6.9% compared to March 2020, indicating a significant surge in outdoor participation. Hence, the heightened interest in outdoor activities is poised to fuel the participatory sports market.

Gyms and fitness clubs are adapting to the diverse needs and preferences of different age groups, ranging from 20 to 65 years. Tailoring fitness programs to address the unique requirements of each group, younger individuals benefit from intense muscle-building exercises, while older age groups are offered high-impact traditional cardio workouts and low-impact fitness classes such as yoga and tai chi. For instance, Sportyze, an Indian-based chain of Kids Gym, launched online offerings in September 2021 to reach a wider audience and cater to the diverse needs of children through a program that extends their offline services.

Market, major companies are prioritizing technological innovation, including the development of body insights technology. This broad term encompasses technologies used to gain insights into the human body, tracking metrics such as heart rate and activity levels. Prism Labs, a US-based provider of 3D body maps, introduced 3D body mapping technology in June 2023. This specialized technology enables users to monitor fitness progress using a smartphone, offering more insightful metrics than traditional scales. The Prism scanning system seamlessly integrates with the iPhone's advanced camera features for skeletal tracking, providing an improved user experience and accuracy. Additionally, it facilitates integration with fitness and wellness products such as Tempo through its mobile SDK.


Major companies operating in the participatory sports market report are Town Sports International Holdings Inc., Nike Inc., Heiwa Corporation, Maruhan Corporation, Adidas AG, Decathlon S.A., PUMA SE, Under Armour Inc., Callaway Golf Company, ASICS Corporation, Konami Holdings Corporation, Acushnet Company, Life Time Fitness Inc., Mizuno Corporation, Accordia Golf Co. Ltd., TaylorMade Golf Company, Easton Diamond Sports Inc., Planet Fitness LLC, Babolat S.A., Wilson Sporting Goods Co., Rawlings Sporting Goods Company, Ardent Leisure Group Limited, HEAD NV, The Gym Group PLC, Prince Sports Inc., Compagnie des Alpes S.A., Louisville Slugger, Spalding Sports Worldwide Inc., Amer Sports Corporation.

North America was the largest region in the participatory sports market in 2023. Africa is expected to be the fastest-growing region in the forecast period. The regions covered in the participatory sports market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the participatory sports market report are Australia; China; India; Indonesia; Japan; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; New Zealand; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; France; Germany; UK; Austria; Belgium; Denmark; Finland; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa. The participatory sports market includes revenues earned by entities by operating golf courses and country clubs, skiing facilities, marinas, fitness, and recreational sports centers, and bowling centers. Participatory sports revenues come from participants and player attendants. This market includes sales from entry fees, merchandise, and other related goods and services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.


The primary categories of participatory sports encompass golf courses and country clubs, skiing facilities, marinas, fitness and recreational sports centers, bowling centers, and other forms of participatory sports. A marina, specifically designed for sailboats and yachts, serves as a dock for these watercraft. Revenue for such facilities is derived from sources such as membership fees, merchandise sales, and other related avenues. These establishments can be either part of a larger chain or operate independently.

The participatory sports market research report is one of a series of new reports that provides participatory sports market statistics, including participatory sports industry global market size, regional shares, competitors with a participatory sports market share, detailed participatory sports market segments, market trends and opportunities, and any further data you may need to thrive in the participatory sports industry. This participatory sports market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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