Rural Activities Global Market Report 2024

The rural activities market size has grown strongly in recent years. It will grow from $2,489.52 billion in 2023 to $2,686.44 billion in 2024 at a compound annual growth rate (CAGR) of 7.9%. The growth observed during the historical period can be attributed to factors such as agricultural production, the practice of traditional crafts and artisanal production, hunting and fishing, forestry and logging, as well as the rise of eco-tourism and agritourism.

The rural activities market size is expected to see strong growth in the next few years. It will grow to $3,625.1 billion in 2028 at a compound annual growth rate (CAGR) of 7.8%. The projected growth in the forecast period can be attributed to sustainable agriculture practices, the growth of rural tourism and experiential travel, enhanced digital connectivity, increased production of renewable energy, and diversification within the agribusiness sector. Notable trends in the forecast period encompass the farm-to-table and local food movement, the emergence of rural craft brewing and distilleries, the adoption of community-supported agriculture (CSA), the presence of rural artisan markets, and the promotion of sustainable forestry and agroforestry practices.

Anticipated government initiatives are set to be a driving force behind the expansion of the rural activities market in the coming years. These initiatives, which refer to significant actions or statements by the government aimed at addressing specific issues or challenges, are designed to enhance the quality of life and economic opportunities for rural populations. They typically involve investments in infrastructure, the provision of high-speed internet access, policy recommendations, enhancements in rural competitiveness and resilience, and improvements in rural transportation infrastructure. As an illustration, in October 2022, the United States Agency for International Development, a government agency based in the US, launched a new initiative known as the Rural Competitiveness and Resilience Activity (RCRA), with an allocation of $50 million. The RCRA's mission is to bolster the capabilities of local agricultural producer groups and associations, empower women and young farmers, and create a conducive environment for private sector investment in rural regions. The RCRA will offer support to various partners and products with the potential to transform the economy and uplift rural communities. Consequently, government initiatives are serving as a catalyst for the rural activities market.

The primary categories of rural activities involve fishing, hunting, trapping, forestry and logging, agriculture, and forestry services. Fishing is the formal process of capturing wild fish and other aquatic creatures from bodies of water. The offerings in this field encompass hardware, software, and services, with applications spanning agriculture, forestry, and various other uses.

The rural activities market research report is one of a series of new reports that provides rural activities market statistics, including rural activities industry global market size, regional shares, competitors with a rural activities market share, detailed rural activities market segments, market trends and opportunities, and any further data you may need to thrive in the rural activities industry. This rural activities market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The increasing utilization of drones is expected to drive the growth of the rural activities market in the near future. Drones, which are aerial vehicles capable of autonomous flight or remote control, are finding applications in rural areas, including crop monitoring, weed control, the identification of standing water, and livestock surveillance. These applications enable farmers to detect potential issues and take necessary corrective actions. For example, as of December 2022, the global drone market was valued at $43 billion, and it was projected to grow at a compound annual growth rate (CAGR) of 21.5% to reach $43.35 billion by 2025, as reported by Skykam Technical Inspections, a UK-based drone solutions company. Hence, the increasing adoption of drones is a key driver of growth in the rural activities market.

Drone fishing technology represents a new technique that has simplified the process of fishing compared to traditional methods. Drones, which are small unmanned aircraft controlled remotely from the ground, have been harnessed for fishing purposes. They can transport single baited hooks to areas typically inaccessible to anglers and relocate multiple baited hooks to offshore locations. Drone fishing technology is highly portable and convenient, requiring only one person to manage all the gear. Many remote controls for drones come equipped with screens or LCDs for improved monitoring and fishing photography. Notably, companies like Envirobotics in New Zealand have developed specialized drones tailored for long-line fishing. The Splash Drone, developed in Florida, USA, is an example of a waterproof fishing drone. Numerous other companies, including dronefishing.com, 3Dr.com, and TanotisIndia, are actively involved in drone manufacturing for fishing applications, indicating a growing number of suppliers offering fishing drones and their expanded use.

Prominent companies operating in the rural activities market are focused on the development and transformation of rural healthcare services, as exemplified by OCHIN Epic, to better serve rural populations. OCHIN Epic represents a fully hosted and customized instance of Epic practice management and electronic health record (EHR) solutions. For instance, in October 2023, OCHIN Inc., a non-profit healthcare company based in the US, introduced OCHIN Epic, an EHR service tailored for rural hospitals. This specialized offering is rooted in a one-patient, one-record model designed to enhance patient health by optimizing efficiencies and fostering community connections. It aids healthcare teams in managing and coordinating patient care, streamlining clinical workflows, and ultimately improving the health of rural and medically underserved communities across the nation.

Major companies operating in the rural activities market include Land O'Lakes Inc., Nippon Suisan Kaisha Ltd., Maruha Nichiro Corporation, Olam International, Resolute Forest Products Inc., Rayonier Inc., Weyerhaeuser Company, Stora Enso Oyj, PotlatchDeltic Corporation, CELULOSA ARAUCO Y CONSTITUCIÓN S.A., Deere & Company, CNH Industrial N.V., Mahindra & Mahindra Limited, AGCO Corporation, DeLaval International AB, Vermeer Corporation, CLAAS KGaA mbH, Kubota Tractor Corporation, Massey Ferguson Limited, JCB Limited, Argo Tractors S.p.A., Valtra Oy, Zetor Tractors a.s., McCormick Tractors, New Holland Agriculture, KIOTI Tractor, Farmtrac Tractors Europe sp. Z o.o., Sonalika International Tractors Limited, Tractors and Farm Equipment Limited, Kuhn Group, Amazone Landtechnik GmbH & Co. KG, Andreas Stihl AG & Co. KG, Husqvarna Group, Simplicity Manufacturing LLC, AriensCo, Escorts Limited, Yanmar Co. Ltd., Agri-Fab Products Company.

The Asia-Pacific was the largest region in the rural activities market in 2023. North America was the second-largest region in the rural activities market. The regions covered in the rural activities market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The countries covered in the rural activities market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa

The rural activities market consists of revenues earned by entities that undertake rural activities such as fishing (including commercial aquaculture) of finfish, shellfish, bluefish, eels, salmon, tuna, clams, crabs, lobsters, mussels, oysters, shrimp, frogs, sea urchins, and turtles; commercial hunting, operating commercial game preserves, such as game retreats and operating hunting preserves; produce or harvest forestry products and logs and are involved in growing, cutting and transporting timber, operations of the timber tract, growing trees for reforestation and collecting forest products such as gums, barks and fibers; dairy herd improvement activities, livestock spraying and sheep dipping and shearing, and/or perform support activities related to timber production, wood technology, forestry economics and marketing, forest protection, aerial crop dusting, farm management services, cotton ginning, planting crops, and vineyard cultivation services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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