Print Media Global Market Report 2024

The print media market size has grown steadily in recent years. It will grow from $332.75 billion in 2023 to $342.41 billion in 2024 at a compound annual growth rate (CAGR) of 2.9%. The growth in the historical period can be ascribed to factors such as reader demographics, advertising trends, globalization, and the dissemination of international news, economic conditions, along with content diversification.

The print media market size is expected to see steady growth in the next few years. It will grow to $377.96 billion in 2028 at a compound annual growth rate (CAGR) of 2.5%. The anticipated growth in the forecast period can be linked to factors such as subscription models and paywalls, sustainability initiatives, a focus on community and local content, partnerships with brands and targeting niche audiences, as well as government support and subsidies. Key trends expected in the forecast period encompass interactive print technologies, digital integration and hybrid models, increased competition from digital media, technological shifts in printing, and an emphasis on sustainability and eco-friendly practices.

E-book sales are experiencing rapid growth in well-established markets such as the USA and Europe, surpassing physical print revenues in developed markets such as the US and UK. According to PWC, the total global book publisher revenue is projected to increase at a CAGR of 1.7% during the forecast period. While the physical book publishing industry is witnessing a decline (-2.8%), this is counterbalanced by the growth in e-books, expected to grow at a CAGR of 11.7% in the forecast period. The rising consumer preference for digital versions is anticipated to have a significant impact on market growth during this period.

The increasing environmental concerns related to digital media are poised to drive the growth of the print media market in the years to come. Environmental concerns encompass the adverse effects of human activities on the environment, both in terms of natural and physical characteristics. Issues such as greenhouse gas emissions, pollution, resource depletion, energy consumption, intentional obsolescence, and a lack of sustainability are associated with digital media. For instance, in March 2021, according to Wedia SA, a France-based digital asset management solution, digital technology contributed to 4% of total global atmospheric greenhouse gas emissions. Consequently, the mounting environmental concerns linked to digital media are steering the growth of the print media market.

The outbreak of the COVID-19 disease acted as a significant restraint on certain segments of the print media market in 2020 due to disruptions caused by global government-imposed lockdowns. COVID-19, characterized by flu-such as symptoms such as fever, cough, and difficulty in breathing, first emerged in Wuhan, Hubei province of China, in 2019 and spread globally. Measures taken by national governments to curb the spread of the virus led to reduced economic activity and restricted movement of goods and services, with countries implementing lockdowns. While the outbreak negatively impacted various businesses throughout 2020 and into 2021, many media markets were either unaffected or benefited from the crisis by transmitting content remotely through digital channels. It is expected that the print media market will recover from this shock over the forecast period, considering it as a 'black swan’ event unrelated to ongoing or fundamental weaknesses in the market or the global economy.

The growth of the newspapers and magazines industry is propelled by the increasing influence of social media and the expanding volume of consumer data. Publishers in this sector are gaining extensive and in-depth insights into their consumers, distributors, and other stakeholders. Those adopting a digital-first model are making substantial investments in establishing internal data and analytics teams. For example, Next Big Sound's application, Next Big Book, serves as a dashboard for the publishing industry, providing regular updates on sales, publicity events, social media activity, and web trends data. This holistic view of a book's performance includes insights into influential factors such as news preferences, columnist preferences, and genre preferences.

Major companies in the print media market are strategically collaborating to better cater to the needs of their existing consumers. One notable collaboration is between Bookwire GmbH and Editorial Planeta SA, aiming to enhance the availability of Spanish-language eBooks and audiobooks. Bookwire GmbH ensures global access to around 30,000 eBooks and 1,200 audiobooks from Editorial Planeta's collection, with a specific focus on Spanish-language markets. In July 2021, the Germany-based digital publication technology firm, Bookwire GmbH, announced this partnership with Editorial Planeta SA to distribute Spanish-based audiobooks and e-books across regions such as Spain, Portugal, the United States, Argentina, Mexico, Chile, Ecuador, Colombia, Panama, Peru, Uruguay, and Venezuela. Editorial Planeta SA operates as a publisher of newspapers, magazines, books, and directories, based in Spain.

Major companies operating in the print media market report are Apple Inc., Alphabet Inc., Comcast Corporation, Meta Platforms Inc., The Walt Disney Company, viacomCBS Inc., ViacomCBS Inc., Bertelsmann SE & Co. KGaA, Bloomberg L.P., Hearst Corporation, News Corporation, RELX PLC, Lagardere SCA, Thomson Reuters Corporation, Axel Springer SE, Hubert Burda Media, QUAD GRAPHICS INC., Gannett Co. Inc., The New York Times Company, Transcontinental Inc., John Wiley & Sons Inc., Scholastic Corporation, Reach PLC, Grupo Planeta, National Amusements Inc., Nickelodeon Group, Thrive Advertising Inc., Starborn Media LLC, Olla Group, Refinitiv Holdings Inc.

Asia-Pacific was the largest region in the print media market in 2023. Middle East is expected to be the fastest growing region in the forecast period. The regions covered in the print media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the print media market report are Australia; China; India; Indonesia; Japan; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; New Zealand; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; France; Germany; UK; Austria; Belgium; Denmark; Finland; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa.

The primary categories of print media involve directory, mailing list, and other publishers, along with book publishers, newspaper, and magazine publishers. A book publisher pertains to a company or individual involved in publishing various materials such as periodicals, books, and music. These publications operate under different business models, including subscriptions and advertising, and are typically associated with establishments such as publishing houses and newspaper offices.

The print media market research report is one of a series of new reports that provides print media market statistics, including print media industry global market size, regional shares, competitors with a print media market share, detailed print media market segments, market trends and opportunities, and any further data you may need to thrive in the print media industry. This print media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The print media market consists of sales of newspapers, magazines, other periodicals, books, directories and mailing lists, and other works, such as calendars, greeting cards, and maps and services such as advertising space. The market value includes the value of related goods sold by the service provider or included within the service offering. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.


The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.