Print Media Market Report 2025

The print media market size has grown steadily in recent years. It will grow from $348.31 billion in 2024 to $359.53 billion in 2025 at a compound annual growth rate (CAGR) of 3.2%. The growth in the historic period can be attributed to reader demographics, advertising trends, globalization and international news, economic conditions, content diversification.

The print media market size is expected to see marginal growth in the next few years. It will grow to $388.95 billion in 2029 at a compound annual growth rate (CAGR) of 2%. The growth in the forecast period can be attributed to subscription models and paywalls, sustainability initiatives, community and local focus, brand partnerships and niche audiences, government support and subsidies. Major trends in the forecast period include interactive print technologies, digital integration and hybrid models, competition from digital media, technological shifts in printing, sustainability and eco-friendly practices.

E-book sales are experiencing rapid growth in well-established markets such as the USA and Europe, surpassing physical print revenues in developed markets such as the US and UK. According to PWC, the total global book publisher revenue is projected to increase at a CAGR of 1.7% during the forecast period. While the physical book publishing industry is witnessing a decline (-2.8%), this is counterbalanced by the growth in e-books, expected to grow at a CAGR of 11.7% in the forecast period. The rising consumer preference for digital versions is anticipated to have a significant impact on market growth during this period.

The increasing environmental concerns related to digital media are anticipated to drive the growth of the print media market in the coming years. Environmental concerns refer to the adverse effects of human activities on both natural and physical environments, which can stem from human or natural causes. Issues such as greenhouse gas emissions, pollution, resource depletion, energy consumption, intentional degradation, and data scarcity are among the environmental challenges linked to digital media. For example, in December 2023, the School of Sustainability at Stanford University reported that global carbon dioxide emissions are projected to exceed 40 billion tons in 2023, marking a 1.1% increase compared to 2022. Consequently, the rising environmental concerns associated with digital media are fueling the demand for print media.

The growth of the newspapers and magazines industry is propelled by the increasing influence of social media and the expanding volume of consumer data. Publishers in this sector are gaining extensive and in-depth insights into their consumers, distributors, and other stakeholders. Those adopting a digital-first model are making substantial investments in establishing internal data and analytics teams. For example, Next Big Sound's application, Next Big Book, serves as a dashboard for the publishing industry, providing regular updates on sales, publicity events, social media activity, and web trends data. This holistic view of a book's performance includes insights into influential factors such as news preferences, columnist preferences, and genre preferences.

In June 2024, Carpenter Media Group, a US-based media company, announced its acquisition of Pamplin Media for an undisclosed sum. This acquisition expands Carpenter Media Group's operations to include over 180 publications and websites across the U.S. and Canada. Pamplin Media is a newspaper group based in the United States.

Major companies operating in the print media market include News Corporation, Gannett Co. Inc., The New York Times Company, Hearst Communications Inc., Tribune Publishing Company, Axel Springer SE, Daily Mail and General Trust plc, The Washington Post Company, Advance Publications Inc., Guardian Media Group, Grupo Clarín, Japan Times Ltd., Globe Media Partners LLC, Schibsted ASA, Singapore Press Holdings, Torstar Corporation, Postmedia Network Inc., Lee Enterprises Inc., The E.W. Scripps Company, Bonnier AB, Bauer Media Group, Condé Nast, DMG Media, Archant Limited, Grupo Reforma.

Asia-Pacific was the largest region in the print media market in 2024. Middle East is expected to be the fastest growing region in the forecast period. The regions covered in the print media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the print media market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The print media market consists of sales of newspapers, magazines, other periodicals, books, directories and mailing lists, and other works, such as calendars, greeting cards, and maps and services such as advertising space. The market value includes the value of related goods sold by the service provider or included within the service offering. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

Print media encompasses publications distributed on paper, manifesting as printed copies of books, magazines, and newsletters.

The primary categories of print media involve directory, mailing list, and other publishers, along with book publishers, newspaper, and magazine publishers. A book publisher pertains to a company or individual involved in publishing various materials such as periodicals, books, and music. These publications operate under different business models, including subscriptions and advertising, and are typically associated with establishments such as publishing houses and newspaper offices.

The print media market research report is one of a series of new reports that provides print media market statistics, including print media industry global market size, regional shares, competitors with a print media market share, detailed print media market segments, market trends and opportunities, and any further data you may need to thrive in the print media industry. This print media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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