Alcoholic - Beverages Market Report 2026

The alcoholic - beverages market size has grown steadily in recent years. It will grow from $551.81 billion in 2025 to $576.39 billion in 2026 at a compound annual growth rate (CAGR) of 4.5%. The growth in the historic period can be attributed to strong cultural acceptance of alcohol consumption, expansion of on-trade hospitality channels, growth of mass-market beer and spirits, rising disposable income in urban regions, globalization of alcoholic beverage brands.

The alcoholic - beverages market size is expected to see strong growth in the next few years. It will grow to $703.52 billion in 2030 at a compound annual growth rate (CAGR) of 5.1%. The growth in the forecast period can be attributed to growing demand for premium and low-alcohol variants, rising influence of experiential drinking trends, expansion of e-commerce alcohol sales, increasing focus on sustainable packaging, product innovation targeting younger consumers. Major trends in the forecast period include premiumization of alcoholic beverage portfolios, expansion of craft and artisanal alcohol offerings, growing focus on brand experience and packaging innovation, rising adoption of digital distribution channels, increased product differentiation through flavor innovation.

The increasing number of wineries and breweries is expected to drive the growth of the alcoholic beverages market. Wineries are facilities where wine is produced, while breweries are establishments where beer is manufactured. The expansion of wineries and breweries contributes to a wider range of alcoholic products, strengthens local and artisanal appeal, enhances tourism and innovation, and increases market competition. It also enables brand differentiation and promotes greater consumer awareness and education. For example, in July 2025, according to Agriculture and Agri-Food Canada, a Canada-based government department, the food and beverage processing sector remained the country’s largest manufacturing industry by production value in 2024, generating $173.4 billion in goods. This accounted for 20.3% of total manufacturing sales and contributed 1.6% to Canada’s GDP. Exports of processed food and beverage products reached a record $59.8 billion, reflecting a 3.8% increase from 2023 and representing 34.5% of the sector’s total production value. Therefore, the growing number of wineries and breweries is fueling the expansion of the alcoholic beverages market.

Major companies operating in the market are increasingly adopting ready-to-drink (RTD) products as a strategic approach to gain a competitive edge. RTD alcoholic beverages are pre-mixed products that require no additional preparation, offering consumers convenience and ease of consumption. For instance, in March 2023, Jack Daniel’s Distillery, a US-based distillation company, launched the Jack Daniel’s & Coca-Cola cocktail as a ready-to-drink option. Inspired by one of the most popular bar orders, the product is designed to deliver a consistent, convenient, and portable version of the classic Jack & Coke. The beverage is offered in 12-ounce cans with an alcohol by volume (ABV) of 7% and also includes a Coca-Cola Zero Sugar variant.

In June 2025, United Spirits Limited, an India-based alcoholic beverages company, acquired NAO Spirits & Beverages Private Limited for $15.2 million (₹130 crore). Through this acquisition, United Spirits aims to strengthen and diversify its premium and craft spirits portfolio by leveraging NAO’s established presence in the rapidly growing Indian craft gin segment. NAO Spirits & Beverages Private Limited is an India-based craft spirits producer specializing in premium gin brands such as Greater Than and Hapusa, which are recognized for their botanical formulations and appeal within the premium market segment.

Major companies operating in the alcoholic - beverages market are Pernod Ricard SA, Anheuser-Busch InBev NV/SA, Mark Anthony Group of Companies, Heineken N.V., Asahi Group Holdings Ltd., Diageo plc, Suntory Holdings Limited, kirin holdings co. ltd., The Molson Coors Brewing Company, Constellation Brands Inc., E. & J. Gallo Winery, Brown-Forman Corporation, Davide Campari-Milano N.V., Jose Cuervo, Thai Beverage Public Company Limited, William Grant & Sons Ltd., Distell Group Limited, Treasury Wine Estates Limited, Remy Cointreau SA, United Spirits Ltd., The Edrington Group Limited, Accolade Wines Holdings Australia Pty. Ltd., The Wine Group Inc., Beam Suntory Inc., Bacardi Limited, Halewood Wines & Spirits, Mast-Jägermeister SE, China Resources Snow Breweries Ltd., Tequila Patrón, Carlsberg Breweries Group, Stock Spirits Group PLC, Roust Corporation, Lucas Bols N.V.

Asia-Pacific was the largest region in the alcoholic - beverages market in 2025. Western Europe was the second-largest region in the alcoholic - beverages market. The regions covered in the alcoholic - beverages market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the alcoholic - beverages market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The alcoholic beverages market consists of sales of ales, lagers, stouts and porters, malts, still wine, sparkling wine, cognac, armagnac, whiskey, vodka, rum, tequila, gin, and other alcoholic beverages. The companies in the alcoholic beverages industry process raw materials into alcoholic beverages, package and distribute them through various distribution channels to both on-trade and off-trade establishments. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The alcoholic beverages market is segmented into beer, wine and brandy, and spirits.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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