Digital Publishing and Content Streaming Global Market Report 2024

The digital publishing and content streaming market size has grown rapidly in recent years. It will grow from $187.03 billion in 2023 to $212.32 billion in 2024 at a compound annual growth rate (CAGR) of 13.5%. The growth observed in the historical period can be attributed to factors such as increased internet penetration, widespread proliferation of mobile devices, the adoption of subscription-based models, the digitization of content, and the integration of social media platforms.

The digital publishing and content streaming market size is expected to see rapid growth in the next few years. It will grow to $351.09 billion in 2028 at a compound annual growth rate (CAGR) of 13.4%. The anticipated growth in the forecast period can be attributed to factors such as the emergence of new streaming platforms, the expansion of original content offerings, integration with smart devices, the implementation of dynamic pricing models, and the formation of global partnerships and licensing agreements. Major trends expected in the forecast period include a focus on data privacy and security measures, advancements in streaming technology, the development of interactive content experiences, an increase in original content production, and the trend of subscription bundling and aggregation.

The growth of the digital publishing and content streaming market is expected to be propelled by the increasing penetration of the internet. With technology and content providers becoming more accessible, broadband internet is now within reach for many consumers, making a wide range of content from advertisers and publishers available. For instance, as of October 2022, 5.07 billion people globally were using the internet, equivalent to 63.5% of the world’s total population, according to DataReportal. The number of internet users continues to grow, with over 170 million new users added in the past 12 months. In India, there are currently 692 million active internet users, including 351 million from rural areas and 341 million from urban areas. Projections estimate that India will have 900 million internet users by 2025. Therefore, the increasing internet penetration is anticipated to drive the growth of the digital publishing and content streaming market.

Companies in the digital publishing and content streaming market are adopting progressive web applications (PWAs) to enhance user engagement and increase revenues. PWAs function as applications within a web browser, appearing such as a website. They allow developers to create a single app that works across various platforms and devices, leading to significant time and resource savings in app development. This approach helps web content publishing companies maximize their reach, elevate user engagement, and offer a consistent customer experience across different media platforms. For example, the use of PWAs by the Washington Post has resulted in a fivefold increase in user engagement.

Content streaming service providers are introducing low-cost subscription services, especially for video streaming, in emerging countries such as India, Brazil, and certain African nations to achieve more scalable and cost-effective content delivery. For instance, Netflix offers a monthly plan starting at INR 500 ($7.1) in India, while subscription plans in the US start at $7.99. In Brazil, Netflix subscriptions begin at BRL 19.9 ($5). Similarly, Amazon provides a Prime Video subscription priced at $119 annually in the US and INR 999 ($14.5) in India.

Major companies operating in the digital publishing and content streaming market are concentrating on innovative products such as podcast subscriptions to better cater to the needs of their existing consumers. Podcast subscriptions involve keeping up with or subscribing to a podcast channel to automatically receive frequent updates or new episodes. For example, in February 2021, Apple Inc. launched Apple Podcasts Subscriptions, offering listeners worldwide access to exclusive subscriptions provided by their favorite producers, alongside millions of free episodes. Premium memberships, offering advantages such as ad-free listening and early access to new programs, are available in over 170 countries and regions from various independent voices, premier studios, and leading entertainment brands.

Major companies operating in the digital publishing and content streaming market report are Amazon.com Inc., Apple Inc., The Walt Disney Company, Google Play, NBCUniversal Media LLC, Discovery Inc., WarnerMedia LLC, Netflix Inc., ViacomCBS Inc., YouTube, Marcoa Publishing Inc., Adobe Inc., Spotify Technology S.A., Hulu LLC, Sirius XM Holdings Inc., Xerox Holdings Corporation, Tencent Music Entertainment Group, iHeartMedia Inc., Pandora Media LLC, Georg von Holtzbrinck, Zee Entertainment Enterprises Ltd., Vimeo Inc., SoundCloud Company, Times Internet Limited, CBS Corporation, Dailymotion Company, Hungama Digital Media Entertainment Pvt. Ltd., PageSuite Private Limited, Gallery Systems lnc., Quark Software Inc., RELX PLC, Magplus Inc., Aquafadas SAS, Yudu Ltd., The maned wolf Ltd.

North America was the largest region in the digital publishing and content streaming market in 2023. Africa is expected to be the fastest growing region in the forecast period. The regions covered in the digital publishing and content streaming market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the digital publishing and content streaming market report are Australia; China; India; Indonesia; Japan; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; New Zealand; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; France; Germany; UK; Austria; Belgium; Denmark; Finland; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa. The digital publishing and content streaming market includes revenues earned by entities by publishing on the internet a broad range of content by advertisers and publishers. This content includes periodical advertising, educational content such as journals and medical publishing, informative content such as news, magazine, newsletter publishing and financial magazines. It also includes entertainment, gaming, comic book, art and travel publishing exclusively on the internet. Internet publishing and broadcasting also includes broadcasting on the internet in the form of audio or video such as internet radio stations. This market includes from sales from subscription, advertisement and other services offered on its portals. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.


The main types within digital publishing and content streaming are content streaming and digital publishing. Streaming content involves the playback of audio or video files while they are being downloaded over the internet. Different products in this realm include subscription-based and on-demand services, with applications spanning across small and medium enterprises (SMEs) and large enterprises.

The digital publishing and content streaming market research report is one of a series of new reports that provides digital publishing and content streaming market statistics, including digital publishing and content streaming industry global market size, regional shares, competitors with a digital publishing and content streaming market share, detailed digital publishing and content streaming market segments, market trends and opportunities, and any further data you may need to thrive in the digital publishing and content streaming industry. This digital publishing and content streaming market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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