Design, Research, Promotional and Consulting Services Market Report 2026

The design, research, promotional and consulting services market size has grown steadily in recent years. It will grow from $4746.82 billion in 2025 to $4.97 trillion in 2026 at a compound annual growth rate (CAGR) of 4.8%. The growth in the historic period can be attributed to expansion of corporate outsourcing of advisory services, growth in advertising and promotional spending, increasing demand for market intelligence, rising use of professional consulting services, expansion of creative and design industries.

The design, research, promotional and consulting services market size is expected to see strong growth in the next few years. It will grow to $6386.73 billion in 2030 at a compound annual growth rate (CAGR) of 6.5%. The growth in the forecast period can be attributed to increasing adoption of ai-powered consulting tools, rising demand for integrated strategy and design services, expansion of digital transformation initiatives, growing focus on sustainability and ESG advisory, increasing reliance on remote and online service delivery. Major trends in the forecast period include increasing demand for data-driven consulting services, rising adoption of digital-first promotional strategies, growing integration of ai in market research, expansion of specialized design and ux services, enhanced focus on sustainability consulting.

The increasing incidence of cybercrimes is expected to drive the growth of the architectural, engineering consultants, and related services market in the coming years. Cybercrime involves illegal activities conducted using digital technologies or over the internet. Architectural and engineering consultants contribute by designing and implementing secure building and facility solutions that incorporate cybersecurity measures, such as access controls, secure data storage, and surveillance systems. For example, in April 2025, the Federal Bureau of Investigation (FBI), a US-based law enforcement agency, reported that in 2024 there were 859,532 complaints of suspected internet crime, with reported losses exceeding $16 billion - a 33% increase from 2023. Therefore, the rise in cybercrime cases is contributing to the expansion of the architectural, engineering consultants, and related services market.

Major companies operating in the design, research, promotional, and consulting services market are increasingly focused on developing eco-friendly innovations to reduce environmental impact and meet the growing consumer demand for sustainability. These innovations include the use of sustainable materials, improving product longevity, and promoting energy efficiency. Eco-friendly innovations refer to products, services, or processes designed to minimize environmental harm while supporting sustainability. For instance, in May 2024, SIS International Research Inc., a US-based media company, introduced a suite of specialized consulting services aimed at optimizing brand strategies and enhancing customer engagement. These services encompass brand positioning, consumer behavior research, product innovation, and sustainability strategy development, all tailored to meet the evolving needs of brands in a competitive marketplace.

In January 2024, Accenture Plc, an Ireland-based provider of strategy, consulting, technology, and digital experience transformation services, acquired Work & Co for an undisclosed amount. Through this acquisition, Accenture aims to strengthen its digital product design, user experience, and innovation capabilities by integrating Work & Co’s expertise in experience strategy, user research, and digital product design. Work & Co, based in the US, specializes in digital product design, experience strategy, user research, and innovation services.

Major companies operating in the design, research, promotional and consulting services market include Accenture plc, Deloitte Touche Tohmatsu Limited, Total SA, PowerChina, WPP plc, PricewaterhouseCoopers International Limited, Ernst & Young, Omnicom Group Inc., Jacobs Engineering Group Inc., Fluor Corporation, Power Construction Corporation of China Ltd., International Business Machines Corporation, McKinsey & Company Inc., Boston Consulting Group Inc., Bain & Company Inc., KPMG International Limited, Nielsen Holdings plc, Ipsos SA, GfK SE, Kantar Group Holdings Limited, Forrester Research Inc., International Data Corporation, Frost & Sullivan Inc., Navigant Consulting Inc., ICF International Inc., Booz Allen Hamilton Holding Corp., Kearney, Oliver Wyman Group Inc., Mercer Inc., Willis Towers Watson Holdings plc, Marsh & McLennan Companies Inc., Huron Consulting Group Inc., FTI Consulting Inc., AlixPartners UK LLP, Alvarez & Marsal Holdings LLC.

North America was the largest region in the design, research, promotional and consulting services market in 2025. Western Europe was the second largest region in design, research, promotional and consulting services market. The regions covered in the design, research, promotional and consulting services market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the design, research, promotional and consulting services market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The design, research, promotional and consulting services (also referred to as general professional services) market consists of revenue earned by entities that offer expertise and services to a wide range of industries, and in some cases to households and individuals. Activities include architectural services, engineering services, design services, research services, advertising services, and other design, research, promotional and consulting services. Design, research, promotional and consulting establishments undertake processes where human capital is the major input. These establishments make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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