This Design, Research, Promotional and Consulting Services market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.
The design, research, promotional and consulting services market size has grown strongly in recent years. It will grow from $4.54 trillion in 2024 to $4.77 trillion in 2025 at a compound annual growth rate (CAGR) of 5.1%. The growth in the historic period can be attributed to technological advancements, globalization, marketing and advertising, consumer behavior.
The design, research, promotional and consulting services market size is expected to see strong growth in the next few years. It will grow to $5.99 trillion in 2029 at a compound annual growth rate (CAGR) of 5.9%. The growth in the forecast period can be attributed to digital transformation, economic conditions, environmental concerns, regulatory changes. Major trends in the forecast period include data analytics and ai, sustainability and csr, e-commerce and online presence, remote work and collaboration tools.
Stable economic growth is anticipated to drive the growth of the design, research, promotional, and consulting services market in the foreseeable future. As an example, in a report released in September 2023 by the Conference Board, a non-profit organization based in the United States, it was predicted that global real GDP would grow by 2.9% in 2023. Additionally, according to a report published in June 2023 by the Organisation for Economic Co-operation and Development (OECD), an intergovernmental organization headquartered in France, global GDP growth in 2023 is estimated to be 2.7%. Furthermore, the OECD's Interim Report, issued in September 2023, foresees a 3% expansion in the global economy for 2023. This stable economic growth is expected to result in increased investments in end-user markets, thereby propelling the market's growth during the forecast period.
The increasing incidence of cybercrimes is expected to stimulate the growth of the architectural, engineering consultants, and related services market in the future. Cybercrime encompasses unlawful activities conducted through digital technologies or the internet. Architectural and engineering consultants can contribute to creating and implementing secure building and facility designs that incorporate cybersecurity measures, including access controls, secure data storage, and surveillance systems.For instance, in November 2023, according to the Department of Defence Australia, during the 2022-2023 financial year, the Australian Cyber Security Centre received more than 94,000 cybercrime reports, reflecting a 23% increase compared to the previous year (2021-2022). This rise in cybercrimes is driving the growth of the architectural, engineering consultants, and related services market, as companies in these sectors increasingly seek advanced security measures and consultancy services to safeguard their operations and infrastructure.
Companies operating in the design, research, promotional, and consulting services market are transitioning from traditional revenue models based on hourly or monthly billing to adopt a value-centric revenue model. Fueled by rising labor costs and client demands for cost reductions, many firms are embracing value-centric pricing. This approach is particularly suitable for industries like management consulting and market research where the value delivered, such as tax savings, damage awards, advertising placements, or the scale of acquisitions and mergers, is often explicit. The trend indicates a broader shift within the design, research, promotional, and consulting service sector, with more providers gravitating toward value-based pricing strategies to position themselves as 'advisors' rather than mere service providers.
Major companies operating in the design, research, promotional, and consulting services market are increasingly focused on developing eco-friendly innovations to reduce environmental impact and meet the growing consumer demand for sustainability. These innovations include the use of sustainable materials, improving product longevity, and promoting energy efficiency. Eco-friendly innovations refer to products, services, or processes designed to minimize environmental harm while supporting sustainability. For instance, in May 2024, SIS International Research Inc., a US-based media company, introduced a suite of specialized consulting services aimed at optimizing brand strategies and enhancing customer engagement. These services encompass brand positioning, consumer behavior research, product innovation, and sustainability strategy development, all tailored to meet the evolving needs of brands in a competitive marketplace.
Major companies operating in the design, research, promotional and consulting services market include Accenture plc, Deloitte Touche Tohmatsu Limited, Total SA, PowerChina, WPP plc, PricewaterhouseCoopers International Limited, Ernst & Young, Omnicom Group Inc., Jacobs Engineering Group Inc., Fluor Corporation, Power Construction Corporation of China Ltd., International Business Machines Corporation, McKinsey & Company Inc., Boston Consulting Group Inc., Bain & Company Inc., KPMG International Limited, Nielsen Holdings plc, Ipsos SA, GfK SE, Kantar Group Holdings Limited, Forrester Research Inc., International Data Corporation, Frost & Sullivan Inc., Navigant Consulting Inc., ICF International Inc., Booz Allen Hamilton Holding Corp., Kearney, Oliver Wyman Group Inc., Mercer Inc., Willis Towers Watson Holdings plc, Marsh & McLennan Companies Inc., Huron Consulting Group Inc., FTI Consulting Inc., AlixPartners UK LLP, Alvarez & Marsal Holdings LLC.
A design is a blueprint or creation in fields like the arts and fashion, representing a method for organizing elements effectively to achieve specific objectives. Research involves producing new knowledge or applying existing knowledge creatively to generate fresh ideas, methodologies, and insights. Promotional services pertain to activities that help disseminate information about products, services, or businesses. Consulting services involve offering knowledge or strategic advice for consideration and decision-making.
The primary categories within design, research, promotional, and consulting services encompass photographic services, market research services, advertising, public relations, and related services; scientific research and development services; environmental consulting services; management consulting services; specialized design services; architectural and engineering consulting; and related services. Photographic services are a segment of Design and Publication Services that provides photographic solutions to university faculty and staff, including access to a photographer and a photo lab technician. These services are available through online and offline channels and are offered by both large corporations and small to medium-sized enterprises.
The design, research, promotional, and consulting services market research report is one of a series of new reports that provides design, research, promotional, and consulting services market statistics, including design, research, promotional, and consulting services industry global market size, regional shares, competitors with a design, research, promotional, and consulting services market share, detailed design, research, promotional, and consulting services market segments, market trends and opportunities, and any further data you may need to thrive in the design, research, promotional, and consulting services industry. This design, research, promotional, and consulting services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.
North America was the largest region in the design, research, promotional and consulting services market in 2024. Western Europe was the second largest region in design, research, promotional and consulting services market. The regions covered in the design, research, promotional and consulting services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the design, research, promotional and consulting services market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
The design, research, promotional and consulting services (also referred to as general professional services) market consists of revenue earned by entities that offer expertise and services to a wide range of industries, and in some cases to households and individuals. Activities include architectural services, engineering services, design services, research services, advertising services, and other design, research, promotional and consulting services. Design, research, promotional and consulting establishments undertake processes where human capital is the major input. These establishments make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The design, research, promotional and consulting services market size has grown strongly in recent years. It will grow from $4.54 trillion in 2024 to $4.77 trillion in 2025 at a compound annual growth rate (CAGR) of 5.1%. The growth in the historic period can be attributed to technological advancements, globalization, marketing and advertising, consumer behavior.
The design, research, promotional and consulting services market size is expected to see strong growth in the next few years. It will grow to $5.99 trillion in 2029 at a compound annual growth rate (CAGR) of 5.9%. The growth in the forecast period can be attributed to digital transformation, economic conditions, environmental concerns, regulatory changes. Major trends in the forecast period include data analytics and ai, sustainability and csr, e-commerce and online presence, remote work and collaboration tools.
Stable economic growth is anticipated to drive the growth of the design, research, promotional, and consulting services market in the foreseeable future. As an example, in a report released in September 2023 by the Conference Board, a non-profit organization based in the United States, it was predicted that global real GDP would grow by 2.9% in 2023. Additionally, according to a report published in June 2023 by the Organisation for Economic Co-operation and Development (OECD), an intergovernmental organization headquartered in France, global GDP growth in 2023 is estimated to be 2.7%. Furthermore, the OECD's Interim Report, issued in September 2023, foresees a 3% expansion in the global economy for 2023. This stable economic growth is expected to result in increased investments in end-user markets, thereby propelling the market's growth during the forecast period.
The increasing incidence of cybercrimes is expected to stimulate the growth of the architectural, engineering consultants, and related services market in the future. Cybercrime encompasses unlawful activities conducted through digital technologies or the internet. Architectural and engineering consultants can contribute to creating and implementing secure building and facility designs that incorporate cybersecurity measures, including access controls, secure data storage, and surveillance systems.For instance, in November 2023, according to the Department of Defence Australia, during the 2022-2023 financial year, the Australian Cyber Security Centre received more than 94,000 cybercrime reports, reflecting a 23% increase compared to the previous year (2021-2022). This rise in cybercrimes is driving the growth of the architectural, engineering consultants, and related services market, as companies in these sectors increasingly seek advanced security measures and consultancy services to safeguard their operations and infrastructure.
Companies operating in the design, research, promotional, and consulting services market are transitioning from traditional revenue models based on hourly or monthly billing to adopt a value-centric revenue model. Fueled by rising labor costs and client demands for cost reductions, many firms are embracing value-centric pricing. This approach is particularly suitable for industries like management consulting and market research where the value delivered, such as tax savings, damage awards, advertising placements, or the scale of acquisitions and mergers, is often explicit. The trend indicates a broader shift within the design, research, promotional, and consulting service sector, with more providers gravitating toward value-based pricing strategies to position themselves as 'advisors' rather than mere service providers.
Major companies operating in the design, research, promotional, and consulting services market are increasingly focused on developing eco-friendly innovations to reduce environmental impact and meet the growing consumer demand for sustainability. These innovations include the use of sustainable materials, improving product longevity, and promoting energy efficiency. Eco-friendly innovations refer to products, services, or processes designed to minimize environmental harm while supporting sustainability. For instance, in May 2024, SIS International Research Inc., a US-based media company, introduced a suite of specialized consulting services aimed at optimizing brand strategies and enhancing customer engagement. These services encompass brand positioning, consumer behavior research, product innovation, and sustainability strategy development, all tailored to meet the evolving needs of brands in a competitive marketplace.
Major companies operating in the design, research, promotional and consulting services market include Accenture plc, Deloitte Touche Tohmatsu Limited, Total SA, PowerChina, WPP plc, PricewaterhouseCoopers International Limited, Ernst & Young, Omnicom Group Inc., Jacobs Engineering Group Inc., Fluor Corporation, Power Construction Corporation of China Ltd., International Business Machines Corporation, McKinsey & Company Inc., Boston Consulting Group Inc., Bain & Company Inc., KPMG International Limited, Nielsen Holdings plc, Ipsos SA, GfK SE, Kantar Group Holdings Limited, Forrester Research Inc., International Data Corporation, Frost & Sullivan Inc., Navigant Consulting Inc., ICF International Inc., Booz Allen Hamilton Holding Corp., Kearney, Oliver Wyman Group Inc., Mercer Inc., Willis Towers Watson Holdings plc, Marsh & McLennan Companies Inc., Huron Consulting Group Inc., FTI Consulting Inc., AlixPartners UK LLP, Alvarez & Marsal Holdings LLC.
A design is a blueprint or creation in fields like the arts and fashion, representing a method for organizing elements effectively to achieve specific objectives. Research involves producing new knowledge or applying existing knowledge creatively to generate fresh ideas, methodologies, and insights. Promotional services pertain to activities that help disseminate information about products, services, or businesses. Consulting services involve offering knowledge or strategic advice for consideration and decision-making.
The primary categories within design, research, promotional, and consulting services encompass photographic services, market research services, advertising, public relations, and related services; scientific research and development services; environmental consulting services; management consulting services; specialized design services; architectural and engineering consulting; and related services. Photographic services are a segment of Design and Publication Services that provides photographic solutions to university faculty and staff, including access to a photographer and a photo lab technician. These services are available through online and offline channels and are offered by both large corporations and small to medium-sized enterprises.
The design, research, promotional, and consulting services market research report is one of a series of new reports that provides design, research, promotional, and consulting services market statistics, including design, research, promotional, and consulting services industry global market size, regional shares, competitors with a design, research, promotional, and consulting services market share, detailed design, research, promotional, and consulting services market segments, market trends and opportunities, and any further data you may need to thrive in the design, research, promotional, and consulting services industry. This design, research, promotional, and consulting services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.
North America was the largest region in the design, research, promotional and consulting services market in 2024. Western Europe was the second largest region in design, research, promotional and consulting services market. The regions covered in the design, research, promotional and consulting services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the design, research, promotional and consulting services market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
The design, research, promotional and consulting services (also referred to as general professional services) market consists of revenue earned by entities that offer expertise and services to a wide range of industries, and in some cases to households and individuals. Activities include architectural services, engineering services, design services, research services, advertising services, and other design, research, promotional and consulting services. Design, research, promotional and consulting establishments undertake processes where human capital is the major input. These establishments make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Executive Summary
Design, Research, Promotional and Consulting Services Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on design, research, promotional and consulting services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase:
- Gain a truly global perspective with the most comprehensive report available on this market covering 50 geographies.
- Assess the impact of key macro factors such as conflict, pandemic and recovery, inflation and interest rate environment and the 2nd Trump presidency.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis
- Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for design, research, promotional and consulting services ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The design, research, promotional and consulting services market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include: the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Type: Photographic Services; Market Research Services; Advertising, Public Relations, and Related Services; Scientific Research and Development Services; Environmental Consulting Services; Management Consulting Services; Specialized Design Services; Architectural, Engineering Consultants and Related Services2) By Mode: Online; Offline
3) By Service Provider: Large Enterprise; Small and Medium Enterprise
Subsegments:
1) By Photographic Services: Commercial Photography; Industrial Photography; Portrait Photography; Event Photography; Aerial Photography2) By Market Research Services: Consumer Research; Business-To-Business (B2b) Research; Product Research; Advertising Research; Social Research
3) By Advertising: Digital Advertising; Print Advertising; Television and Radio Advertising; Outdoor Advertising; Social Media Advertising; Influencer Marketing
4) By Public Relations and Related Services: Media Relations; Crisis Communication; Event Management; Corporate Communications; Social Media Management
5) By Scientific Research and Development Services: Life Sciences Research; Physical Sciences Research; Engineering Research and Development; Medical Research; Agricultural Research; Environmental Research
6) By Environmental Consulting Services: Environmental Impact Assessments; Sustainability Consulting; Waste Management Services; Water and Air Quality Testing; Environmental Remediation Services
7) By Management Consulting Services: Strategy Consulting; Operational Consulting; Financial Advisory; Human Resources Consulting; It Consulting; Risk Management Consulting
8) By Specialized Design Services: Graphic Design; Industrial Design; Fashion Design; Interior Design; Web Design; UX/UI Design
9) By Architectural Services: Urban Planning; Residential Architecture; Commercial Architecture; Landscape Architecture; Interior Architecture
10) By Engineering Consultants and Related Services: Civil Engineering Consulting; Electrical Engineering Consulting; Mechanical Engineering Consulting; Structural Engineering Consulting; Environmental Engineering Consulting.
Key Companies Mentioned: Accenture plc; Deloitte Touche Tohmatsu Limited; Total SA; PowerChina; WPP plc
Countries: Australia; China; India; Indonesia; Japan; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; New Zealand; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; France; Germany; UK; Austria; Belgium; Denmark; Finland; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
The major companies featured in this Design, Research, Promotional and Consulting Services market report include:- Accenture plc
- Deloitte Touche Tohmatsu Limited
- Total SA
- PowerChina
- WPP plc
- PricewaterhouseCoopers International Limited
- Ernst & Young
- Omnicom Group Inc.
- Jacobs Engineering Group Inc.
- Fluor Corporation
- Power Construction Corporation of China Ltd.
- International Business Machines Corporation
- McKinsey & Company Inc.
- Boston Consulting Group Inc.
- Bain & Company Inc.
- KPMG International Limited
- Nielsen Holdings plc
- Ipsos SA
- GfK SE
- Kantar Group Holdings Limited
- Forrester Research Inc.
- International Data Corporation
- Frost & Sullivan Inc.
- Navigant Consulting Inc.
- ICF International Inc.
- Booz Allen Hamilton Holding Corp.
- Kearney
- Oliver Wyman Group Inc.
- Mercer Inc.
- Willis Towers Watson Holdings plc
- Marsh & McLennan Companies Inc.
- Huron Consulting Group Inc.
- FTI Consulting Inc.
- AlixPartners UK LLP
- Alvarez & Marsal Holdings LLC
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 400 |
| Published | April 2025 |
| Forecast Period | 2025 - 2029 |
| Estimated Market Value ( USD | $ 4.77 Trillion |
| Forecasted Market Value ( USD | $ 5.99 Trillion |
| Compound Annual Growth Rate | 5.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 35 |
