Social Media Market Report 2026

The social media market size has grown rapidly in recent years. It will grow from $208.08 billion in 2025 to $234.34 billion in 2026 at a compound annual growth rate (CAGR) of 12.6%. The growth in the historic period can be attributed to rise of smartphones and mobile internet, growth of online communities, increased digital advertising budgets, emergence of social networking platforms, shift from traditional media to digital content.

The social media market size is expected to see rapid growth in the next few years. It will grow to $389.36 billion in 2030 at a compound annual growth rate (CAGR) of 13.5%. The growth in the forecast period can be attributed to advancements in ai-powered analytics, growth of short-form video content, expansion of social commerce, increased adoption of ar/vr experiences, enhanced data privacy and personalization tools. Major trends in the forecast period include influencer-driven marketing growth, user-generated content engagement, mobile-first social media usage, social commerce expansion, personalized content delivery.

The increasing use of the internet is expected to drive the expansion of the social media market in the coming years. The internet is a worldwide network of electronic communication systems that connects computers and networks, allowing individuals to interact, share content, and connect across various platforms. The growth in internet usage is attributed to enhanced digital connectivity, broader access to devices, and the integral role of online interactions in everyday life. The internet supports social media by providing global connectivity and real-time access, enabling users to share, communicate, and engage effortlessly across platforms. For example, in February 2023, Datareportal, a Singapore-based provider of social media statistics, reported that the United Kingdom had 66.11 million internet users at the beginning of 2023, reflecting an internet penetration rate of 97.8 percent. Hence, the growth in internet usage is propelling the social media market forward.

Major companies operating in the Social Media Market are emphasizing technological innovations, such as AI‑generated video feeds and AI‑powered social content platforms, to address the growing demand for more immersive, creative, and personalized user experiences that increase engagement and time spent on social platforms. AI‑generated video feeds and platforms employ advanced machine learning and generative AI models to produce or remix short‑form visual content based on user inputs and preferences. Unlike traditional social media feeds, which rely solely on user-shot or manually edited videos, these AI tools reduce production barriers and enable scalable content creation through natural language prompts and automated visual synthesis. For example, in September 2025, Meta Platforms Inc., a US-based technology company, introduced Vibes, a cutting-edge AI‑powered short‑form video feed integrated into its Meta AI app and available via meta.ai. Vibes allows users to generate, remix, and share AI-created videos with customizable visuals and music, which can also be cross-posted to Instagram and Facebook to enhance creative expression and engagement across its ecosystem. Vibes leverages artificial intelligence to support users in ideation, visual creation, and personalization, enabling both novice and experienced creators to produce engaging video content without traditional editing tools, while personalized feeds present content that aligns with individual interests and social interactions, going beyond static algorithmic recommendations.

In August 2023, Sprout Social Inc., a US-based social media management software company, completed the acquisition of Tagger Media for $0.14 billion. With this acquisition, Sprout Social intends to strengthen its social media management offerings by incorporating Tagger’s influencer marketing and social intelligence tools, allowing brands to implement more effective and holistic social media strategies. Tagger Media LLC, a US-based social intelligence and influencer marketing platform, assists businesses in measuring the ROI of their social initiatives and optimizing marketing performance.

Major companies operating in the social media market are Meta Platforms Inc., Youtube LLC, Instagram LLC, Twitter Inc., LinkedIn Corporation, Snap Inc., Pinterest Inc., TikTok Inc., Reddit Inc., WhatsApp Messenger, WeChat, Tumblr, Discord Inc., Twitch Interactive Inc., Foursquare Labs Inc., Yelp Inc., Nextdoor Inc., VKontakte Ltd., Sina Weibo, LINE Corporation, Viber Media Sàrl, Telegram Messenger LLP, Meetup Inc., Tagged, Hi5, XING SE, Renren Inc., Bebo Inc., Ning Inc., Classmates Online Inc.

Asia-Pacific was the largest region in the social media market in 2025. Africa is expected to be the fastest growing region in the forecast period. The regions covered in the social media market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the social media market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The social media market includes revenues earned by entities by providing services that enables customers to interact, create and share content and information. Social media enables users to share pictures, video and audio files. This market includes revenues from sales from advertisement and other services offered on social media platforms. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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