Greenhouse, Nursery, and Flowers Global Market Report 2024

The greenhouse, nursery, and flowers market size has grown strongly in recent years. It will grow from $493.66 billion in 2023 to $535.04 billion in 2024 at a compound annual growth rate (CAGR) of 8.4%. The growth observed in the historic period can be attributed to conventional horticultural practices, advancements in seed and plant breeding, effective pest and disease management strategies, and the availability of land for cultivation purposes.

The greenhouse, nursery, and flowers market size is expected to see strong growth in the next few years. It will grow to $715.85 billion in 2028 at a compound annual growth rate (CAGR) of 7.5%. Projected growth is driven by sustainability, e-commerce, smart greenhouses, vertical farming, and improved transportation infrastructure. Upcoming trends involve urban gardening, smart greenhouse tech, digitalized nursery operations, biotech in plant breeding, and disease-resistant plant varieties.

Vertical farming, a method of cultivating crops in vertically stacked layers or inclined surfaces using controlled-environment agriculture technology, demonstrates significant potential for enhanced productivity. This approach leverages artificial lights, requiring less water and fewer pesticides than conventional farming. Hydroponics, a key component of vertical farming, is particularly noteworthy for its ability to utilize 70% less water compared to traditional agricultural methods. This innovation allows for the cultivation of crops in urban environments, facilitating faster and more cost-effective access to fresh produce.

The greenhouse, nursery, and flower market is anticipated to experience growth driven by increasing health concerns associated with chemical poisoning. Pesticide exposure poses both immediate and long-term health risks, prompting industries to adopt measures such as enhanced sanitation practices, safety precautions, reduced pesticide usage, and safety training. Notably, the 2021 Pesticide Data Program Annual Summary from the United States Department of Agriculture reveals that over 99% of tested samples had pesticide residues below benchmark levels established by the Environmental Protection Agency (EPA). This heightened awareness of chemical poisoning is a key factor propelling the expansion of the greenhouse, nursery, and flower market.

Prominent players in the greenhouse, nursery, and flower market are at the forefront of innovation, introducing cutting-edge products such as Esendo fungicides tailored for greenhouse applications. Esendo fungicide stands out as a broad-spectrum solution, offering systemic and protective properties that ensure effective control and resistance management against a wide range of prevalent diseases. Notably, in October 2022, AgBiome Inc., a leading biotechnology company based in the United States, obtained U.S. EPA Approval for Esendo fungicide. This unique blend, incorporating Howler Fungicide and the active ingredient azoxystrobin, proves instrumental in a holistic disease management strategy, addressing resistance issues across crucial crops. Growers can apply it either as a soil drench or foliar spray in the cultivation of commercial greenhouse ornamentals.

Major players in the greenhouse, nursery, and flower market are also driving innovation in construction methods, focusing on glass-based structures that create a controlled environment for plants, ensuring year-round protection rather than seasonal cultivation. Glass-based greenhouse construction involves utilizing glass as the primary material for walls and roofs. An illustrative example is the launch of Greenhouse Phase Two by Beijing Kingpeng International Hi-Tech Corporation, a China-based greenhouse company, in September 2023. This state-of-the-art greenhouse, featuring advanced automatic systems and employing polycarbonate material, contributes to increased vegetable supply in the city while promoting sustainable agriculture practices.

Major companies operating in the greenhouse, nursery, and flowers market report are Cargill Incorporated, Bunge Limited, Olam International Limited, Bayer Aktiengesellschaft, Syngenta Flowers LLC, WH Group Limited, Dairy Farmers of America Inc., Corteva Agriscience Inc., Charoen Pokphand Foods Public Company Limited, Land O'Lakes Inc., Wens Foodstuff Group Co. Ltd., Royal FloraHolland, The Scotts Miracle-Gro Company, Netafim Ltd., Monrovia Company, Ball Horticultural Company, Dümmen Orange, Costa Farms LLC, Duerr Nursery & Perennials Inc., Wayside Gardens, PanAmerican Seed Company, A.M.A. Horticulture, United Plant Growers Inc., Kientzler Forest Products LLC, Grodan Holding B.V., Priva Holding B.V., Svensson International BV, Hilverda Florist, Rose Parade, Four Winds Growers Inc.

The Asia-Pacific was the largest region in the greenhouse, nursery, and flowers market in 2023. Western Europe was the second-largest region in the greenhouse, nursery, and flowers market. The regions covered in the greenhouse, nursery, and flowers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the greenhouse, nursery, and flowers market report are Australia; China; India; Indonesia; Japan; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; New Zealand; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; France; Germany; UK; Austria; Belgium; Denmark; Finland; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa. The greenhouse, nursery, and flowers market consists of revenues earned by entities by providing services such as plant sales, landscaping services, education and workshop, and fundraising programs. The market value includes the value of related goods sold by the service provider or included within the service offering. The greenhouse, nursery, and flowers market also includes sales of plants, garden supplies, agricultural products, ornamental plants, and consumer goods. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.


This sector includes food crops cultivated undercover and nursery/floriculture production, involving the growth of plants for transplantation, budding, grafting, or sale. Floriculture, a global industry worth billions, covers bedding/garden plants, foliage plants, potted flowers, cut flowers, greens, and related materials. These products find applications in agriculture, ornamental use, consumer goods, and other diverse sectors. End-users range from business-to-business (B2B) to business-to-consumer (B2C) markets.

The greenhouse, nursery, and flowers market research report is one of a series of new reports that provides greenhouse, nursery, and flower market statistics, including greenhouse, nursery, and flower industry global market size; regional shares; competitors with a greenhouse, nursery, and flowers market share; detailed greenhouse, nursery, and flower market segments; market trends and opportunities; and any further data you may need to thrive in the greenhouse, nursery, and flower industry. This greenhouse, nursery, and flower market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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