Sporting and Athletic Goods Market Report 2025

The sporting and athletic goods market size has grown strongly in recent years. It will grow from $136.47 billion in 2024 to $145.48 billion in 2025 at a compound annual growth rate (CAGR) of 6.6%. The growth in the historic period can be attributed to global sporting events, fitness and wellness boom, growth in marketing and endorsements, urbanization and recreational spaces, health and fitness awareness.

The sporting and athletic goods market size is expected to see strong growth in the next few years. It will grow to $182.57 billion in 2029 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to growing sustainability practices, health and wellness integration, customization and personalization, athleisure market growth, youth sports participation, social media influence. Major trends in the forecast period include smart sportswear integration, augmented reality (AR) in sports training, subscription models for sports gear, female-centric sportswear design, innovations in footwear technology.

The sporting and athletic goods manufacturing market is poised to benefit from the steady economic growth projected for many developed and developing countries. The International Monetary Fund (IMF) has indicated that the UK’s GDP is estimated to have increased by 0.1% in 2023, following a growth rate of 4.3% in 2022. A recovery in commodity prices, which had declined in previous years, is also expected to play a significant role in driving economic growth. The U.S. economy is anticipated to experience stable growth throughout the forecast period. Moreover, emerging markets are expected to continue growing at a slightly faster pace than developed markets during this time. Increased economic growth is likely to lead to greater public and private investments, joint ventures, and foreign direct investments in the end-user markets, thus driving the market forward during the forecast period.

The increase in sports participation is a driving force behind the growth of the sporting and athletic goods market. Sports participation involves individuals engaging in various sports and physical activities, encompassing both organized and recreational sports. The growth in sports participation leads to a larger customer base with diverse needs, fostering demand for a broad spectrum of sports equipment, apparel, and accessories. For instance, in February 2023, the Sports & Fitness Industry Association (SFIA) reported that a total of 236.9 million Americans, representing 77.6% of the population, participated in at least one sports activity, marking a 1.9% increase from 2021. Notably, pickleball emerged as the fastest-growing sport, with participation nearly doubling by 85.7% year-over-year and witnessing an impressive 158.6% increase over three years. Therefore, the growing trend of sports participation is set to drive the growth of the sporting and athletic goods market.

Additive manufacturing is emerging as a significant trend in the increasingly competitive sports goods industry. This technology involves creating three-dimensional objects from digital models by successively adding layers of material. With the sports goods industry facing rapidly changing customer demands and expectations for product performance, additive manufacturing allows manufacturers to efficiently meet these needs through rapid prototyping. This enables the production of specific designs tailored to individual prototypes. For instance, in July 2022, Asics Corporation, a Japanese company renowned for its sportswear and athletic equipment, launched ACTIBREEZE. This innovative geometric structure, made possible by parametric design methods and advanced 3D printing technology, is featured in a unique 3D-printed sandal designed to support the body and mind of recovering athletes. The structure offers exceptional comfort and protection for the wearer.

Prominent companies in the sporting and athletic goods market are strategically focusing on the development of innovative products, such as inspired sportswear, to secure a competitive edge. Inspired sportswear encompasses clothing and apparel designed for sports and fitness activities, combining style and functionality. For example, in May 2022, The Wilson Sporting Goods Company, a US-based sports equipment manufacturer, unveiled its premium tennis-inspired sportswear collection. This high-end line features a fusion of top-selling designs and new technical apparel crafted for optimal performance both on and off the tennis court. This product launch follows Wilson's entry into the sportswear market approximately a year ago, underscoring the company's commitment to innovation, craftsmanship, and sports culture. The collection includes an exclusive Clay + Felt magazine edition, showcasing the new sportswear line, innovative equipment, and contributions from partners such as tennis icon Billie Jean King.

In August 2024, KKR, a U.S.-based investment firm, acquired Varsity Brands Inc. for approximately $4.75 billion, including debt. This acquisition is intended to support the company’s growth strategy, enhance its mission of serving sports teams, schools, and student-athletes, and expand its range of high-quality customized solutions. Additionally, it aims to foster greater participation, enthusiasm, and community engagement in sports and spirit programs. Varsity Brands Inc. is a U.S.-based company that provides team athletic gear, sports equipment, and custom uniforms for sports teams.

Major companies operating in the sporting and athletic goods market include Nike Inc., Adidas AG, Decathlon S.A., Russell Athletic LLC, Anta Sports Products Limited, Skechers USA Inc., Under Armour Inc., New Balance Athletics Inc., Callaway Golf Company, Li-Ning Company Limited, ASICS Corporation, Columbia Sportswear Company, Fila Holdings Korea Ltd., Amer Sports Corporation, Mizuno Corporation, The North Face Inc., Patagonia Inc., YONEX Co. Ltd., Skis Rossignol S.A., K-Swiss Inc., Derby Cycle Corporation.

Asia-Pacific was the largest region in the sporting and athletic goods market in 2024. Western Europe was the second largest region in the sporting and athletic goods market. The regions covered in the sporting and athletic goods market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sporting and athletic goods market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

Sporting and athletic goods encompass specialized fabrics designed to provide comfort during physical activities. The type of clothing required depends on the intensity and nature of the exercise, including items such as ball gloves and helmets. These goods extend beyond apparel and footwear, including equipment used for various sports.

The primary categories of sporting and athletic goods comprise fishing equipment, skating and skiing gear, golf equipment, and other sports-related items. Fishing equipment encompasses various tools such as dredges, nets, lines, instruments, devices, harpoons, spears, hooks, or hook and line used in the pursuit of fish for recreational and sporting activities. These goods are crafted from diverse materials such as plastics, wood, metal, among others, and are made available through different distribution channels, including online stores, specialty outlets, convenience stores, and departmental stores.

The sporting and athletic goods market research report is one of a series of new reports that provides sporting and athletic goods market statistics, including sporting and athletic goods industry global market size, regional shares, competitors with a sporting and athletic goods market share, detailed sporting and athletic goods market segments, market trends and opportunities, and any further data you may need to thrive in the sporting and athletic goods industry. This sporting and athletic goods market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The sporting and athletic goods market consists of sales of ropes and cords, sails, skates, skis, sleds, and sleeping bags, retail, and rubber material. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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