Cookie, Cracker, Pasta, And Tortilla Global Market Report 2024

The cookie, cracker, pasta, and tortilla market size has grown strongly in recent years. It will grow from $268.66 billion in 2023 to $285.48 billion in 2024 at a compound annual growth rate (CAGR) of 6.3%. The growth observed in the historical period can be attributed to various factors, including the increasing demand for convenient and ready-to-eat snacks and meals, the effects of industrialization and mass production, the expansion of global food trade, effective marketing and branding strategies, and changing consumer preferences that favor a wide variety of flavors.

The cookie, cracker, pasta, and tortilla market size is expected to see strong growth in the next few years. It will grow to $353.42 billion in 2028 at a compound annual growth rate (CAGR) of 5.5%. The anticipated growth in the forecast period can be attributed to several key factors, including the influence of health and wellness trends, the emphasis on sustainability and ethical sourcing, the demand for clean label and natural ingredients, the expanding role of digital marketing and e-commerce, and ongoing innovation in packaging. Furthermore, there are notable trends expected in the forecast period, which encompass the rise of plant-based and alternative ingredients, the popularity of functional foods, the exploration of international and ethnic flavors, the market for artisan and craft products, and the demand for convenient on-the-go snacks.

The expansion of the cookie, cracker, pasta, and tortilla markets is bolstered by the projected stable economic growth in both developed and developing countries. As reported by the International Monetary Fund (IMF), the global GDP exhibited a growth rate of 3.3% in 2020 and 3.4% in 2021, in line with the IMF's assessments. Furthermore, the recovery of commodity prices, following a notable downturn in the historical period, is expected to provide an additional impetus to the market's growth. Developed economies are poised to maintain steady growth throughout the forecast period. Moreover, emerging markets are anticipated to sustain a slightly faster growth rate compared to their developed counterparts in the forecast period. This stable economic growth is projected to stimulate investments in the end-user markets, consequently propelling the overall market during the forecast period.

The primary categories of cookie, cracker, pasta, and tortilla products include cookies and crackers, dry pasta, dough and flour mixes, and tortillas. Dry pasta is manufactured by creating a paste from finely ground semolina flour and water, typically without eggs, which is then molded and cut into the various familiar noodle shapes. These products serve various end-users, including meals, intermediate products, and others, and are distributed through different channels such as supermarkets, hypermarkets, convenience stores, e-commerce, and more.

The cookie, cracker, pasta, and tortilla market research report is one of a series of new reports that provides cookie, cracker, pasta, and tortilla market statistics, including cookie, cracker, pasta, and tortilla market industry global market size, regional shares, competitors with cookie, cracker, pasta, and tortilla market share, detailed cookie, cracker, pasta, and tortilla market segments, market trends and opportunities, and any further data you may need to thrive in the cookie, cracker, pasta, and tortilla market industry. This cookie, cracker, pasta, and tortilla market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The rising demand for processed food products is expected to be a driving force behind the growth of the cookie, cracker, pasta, and tortilla market in the foreseeable future. Processed food products encompass items that have undergone various stages of preparation and transformation before reaching the hands of consumers. These processed food offerings contribute to the growth of the cookie, cracker, and pasta market by delivering convenience, innovation, and a wide array of food products that cater to the increasing demand for cookies and related items, which serve as a convenient and delectable snack option. For example, in 2022, as reported by the United States Department of Agriculture, a US-based government agency, the total exports of processed food products amounted to $34.91 billion in 2021 and subsequently increased to $38.17 billion in 2022. Hence, the surging demand for processed food products plays a pivotal role in propelling the growth of the cookie, cracker, pasta, and tortilla market.

The emergence of the COVID-19 pandemic had a significant and adverse impact on the cookie, cracker, pasta, and tortilla manufacturing markets in 2020. This was primarily due to disruptions in supply chains caused by trade restrictions and a decrease in consumption resulting from global government-imposed lockdowns. COVID-19 is an infectious ailment characterized by flu-like symptoms, such as fever, cough, and breathing difficulties. The virus was initially identified in Wuhan, Hubei province, People’s Republic of China, in 2019 and subsequently spread worldwide, affecting regions like Western Europe, North America, and Asia. Manufacturers in the food and beverage sector rely on a steady supply of raw materials from both domestic and international sources. However, as numerous governments implemented restrictions on the movement of goods within and between countries, manufacturers were compelled to halt their production processes due to shortages of essential raw materials. Additionally, limitations on the trade of non-essential goods and concerns about potential contamination within manufacturing facilities contributed to this decline. While the outbreak cast a shadow over businesses throughout 2020 and into 2021, it is anticipated that the cookie, cracker, pasta, and tortilla manufacturing markets will rebound from this unforeseen event over the course of the forecast period, as it is deemed a 'black swan' occurrence and not rooted in ongoing or fundamental weaknesses within the market or the global economy.

Many companies engaged in the production of cookies, crackers, pasta, and tortillas have adopted Near-Infrared (NIR) analyzer technology to facilitate moisture analysis of their products. NIR analysis is a spectroscopic method that capitalizes on a portion of the electromagnetic spectrum characterized by wavelengths ranging from 700 nm to 2500 nm. Variations in the properties of flour, including protein quality, protein quantity, moisture content, enzymatic activity, color, and physical characteristics, can arise from different sources of procurement. Through the use of Near-Infrared spectroscopy (NIR), this method enables the estimation and control of moisture levels in flour, ensuring they align with the desired thresholds set by an operator. Implementing an NIR moisture analyzer not only contributes to energy conservation but also enhances product quality. One widely adopted solution for monitoring moisture content during the production process is MoistTech Corp.

Prominent companies within the cookie, cracker, pasta, and tortilla market are directing their efforts towards product innovations, particularly the creation of HFSS-free (High in Fat, Sugar, or Salt) products, in response to consumer demands and in a bid to enhance their brand image. These HFSS-free products encompass eight distinct categories, including biscuits, desserts, and chocolate drinks, and are marketed under recognizable brands like BelVita, Cadbury Drinking Chocolate, and Maynards Bassetts. Notably, in August 2022, Mondelez International Inc., a renowned US-based food company, unveiled a total of eight HFSS-free products spanning the categories of biscuits, desserts, and chocolate drinks. These products distinguish themselves by their reduced sugar, saturated fat, and salt content, reliance on natural ingredients, suitability for individuals with dietary constraints, as well as their convenience and affordability. Furthermore, they cater to consumers who are actively seeking healthier and more sustainable snacking options.

Major companies operating in the cookie, cracker, pasta, and tortilla market include PepsiCo Inc., Mondelez International Inc., Kellogg Co, Bimbo Bakeries USA, Domino's Pizza, Olam International Ltd., The Campbell Soup Company, General Mills Inc., Nestle S.A., Yamazaki Baking Co. Ltd., GRUMA, S.A.B. de C.V, Tyson Foods Inc., El Mirasol, Mi Rancho, Easy Foods Incorporated, TH Foods company pvt ltd., RW Garcia Company, Jubilant FoodWorks Ltd., Yamazaki Baking Co. Ltd., Conagra Brands Inc., JBS S.A., Hormel Foods Corporation, The Kraft Heinz Company., The Hershey Company, The J.M. Smucker Company, Mosaic Company, The Schwan Food Company, The Hain Celestial Group Inc., The Clorox Company, J.R. Simplot Company, Watkins Incorporated.

Asia-Pacific was the largest region in the cookie, cracker, pasta, and tortilla market in 2023. Western Europe was the second-largest region in the cookie, cracker, pasta, and tortilla market. The regions covered in the cookie, cracker, pasta, and tortilla market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the cookie, cracker, pasta, and tortilla market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa

The cookie, cracker, pasta, and tortilla market consists of sales of sandwich cookies, bar cookies, pressed cookies, sandwich crackers, graham crackers, cream crackers, dry macaroni, dry noodles, dry Spaghetti, cake mixes, cookie dough, frozen doughs, tortilla chips, frozen tortilla, taco shells, and other cookie, cracker, pasta, and tortilla products. The establishments in this industry may package the dry pasta they produce with other ingredients. The companies package and distribute their products through various distribution channels to both individual customers and commercial establishments. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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