The advertising, public relations, and related services market size has grown steadily in recent years. It will grow from $827.82 billion in 2024 to $864.76 billion in 2025 at a compound annual growth rate (CAGR) of 4.5%. The growth in the historic period can be attributed to media expansion, globalization, digital revolution, brand building, political campaigns, social and cultural changes.
The advertising, public relations, and related services market size is expected to see steady growth in the next few years. It will grow to $1.03 trillion in 2029 at a compound annual growth rate (CAGR) of 4.6%. The growth in the forecast period can be attributed to digital marketing dominance, data analytics integration, video content surge, sustainability and CSR, data privacy concerns, diversity and inclusion. Major trends in the forecast period include digital advertising spending, integration of artificial intelligence (AI) in advertising, sustainability in brand messaging, programmatic advertising, chatbots and conversational marketing.
Advancements in technology are poised to enhance targeted advertising, making it more precise than ever. Leading companies such as Google, Facebook, and Twitter have devised advertisement delivery methods that involve tracking users' online activities, enabling advertisers to deliver tailored ads based on individuals' previous searches. This extends to monitoring users' online shopping, reading habits, job information, income, and more, allowing companies to create comprehensive consumer profiles. These technological improvements in online advertising are anticipated to propel market growth in the forecasted period.
The increasing prevalence of social media usage is expected to drive the growth of the advertising, public relations, and related services market. Social media platforms, facilitating the creation, sharing, and interaction of content, boast billions of active users globally. This vast user base presents a significant audience for advertising and public relations (PR) campaigns, surpassing the reach of traditional media. A report by We Are Social and Hootsuite projects 4.62 billion social media users worldwide in 2022, representing 58.4% of the global population. The continuous growth in social media usage, with 424 million new users in 2021 alone, is a key driver for the expansion of the advertising, public relations, and related services market.
The shift towards digital campaigns is a notable trend in the advertising and PR industry, driven by increasing digitalization and advancements in social media, search engine marketing, content marketing, and e-commerce technology. Online content marketing campaigns, targeting a growing user base on social media platforms and internet portals, are projected to be three times more effective than traditional campaigns while being cost-efficient. The ability to track performance in real-time further enhances the appeal of digital campaigns, allowing businesses to plan future PR and marketing strategies with greater precision.
Major companies in the advertising, public relations, and related services market are introducing new products, such as artificial intelligence (AI) tools for advertising. These AI tools leverage algorithms to perform specific tasks and problem-solving, providing businesses with valuable insights into customers and items. Google's launch of new AI advertising tools for retailers in August 2023 is an example, offering unique capabilities to enhance holiday advertising and improve engagement, especially for businesses utilizing local inventory advertisements. These developments align with the industry's goal of meeting broader customer bases, driving sales, and increasing revenue.
In May 2024, CG Life, a marketing and communications agency based in the US, acquired Berry & Company Public Relations for an undisclosed sum. This acquisition is intended to enhance strategic communications services within the biopharma and healthcare sectors, utilizing Berry & Company's expertise to foster innovation and meet client needs in areas such as clinical communications, patient advocacy, and drug development. This initiative aligns with CG Life's goal of establishing a comprehensive, technology-enabled healthcare communications agency. Berry & Company Public Relations is a US-based firm that specializes in advertising, public relations, and related services.
Major companies operating in the advertising, public relations, and related services market include Google LLC, MWWPR, WPP plc, Publicis Groupe S.A., Omnicom Group Inc., Interpublic Group of Companies Inc., Dentsu Inc., FTI Consulting Inc., Havas PR, Outbrain Inc., Cision AB, Meltwater Group AS, Huntsworth plc, Hopscotch Group, Business Wire, APCO Worldwide, Coyne PR, Mikhailov & Partners, Agility PR Solutions, DJE Holdings, IPR Software Inc., Prezly, Kreab Gavin Anderson, AirPR software, IrisPR software, Isentia, Onalytica, TrendKite.
Asia-Pacific was the largest region in the advertising, public relations, and related services market in 2024. Western Europe was the second largest region in advertising, public relations, and related services market. The regions covered in the advertising, public relations, and related services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the advertising, public relations, and related services market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
Advertising agencies take charge of initiating, managing, and executing paid marketing communications. They are responsible for creating advertisements, planning the delivery strategy including timing and placement, and ultimately delivering the ads to the client. On the other hand, public relations involves the process of organizing and disseminating information from an individual or organization to the relevant public or target audience, aiming to influence the audience's perception.
The primary categories within advertising, public relations, and related services encompass advertising agencies, billboard and outdoor advertising, media buying agencies and representative firms, print advertising distribution, other advertising services, public relations, and direct mail advertising. An advertising agency, also referred to as a creative agency or ad agency, specializes in developing and executing advertising and promotional strategies for its clients. These services span both online and offline modes and find applications in various sectors such as BFSI, consumer goods and retail, government and public sector, IT & telecom, healthcare, and media & entertainment.
The advertising, public relations, and related services market research report is one of a series of new reports that provides advertising, public relations, and related services market statistics, including advertising, public relations, and related services industry global market size, regional shares, competitors with an advertising, public relations, and related services market share, detailed advertising, public relations, and related services market segments, market trends and opportunities, and any further data you may need to thrive in the advertising, public relations, and related services industry. This advertising, public relations, and related services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The advertising, public relations and related services market consists of revenue earned by entities by providing services such as planning, developing, creating and managing advertisement and promotional activities. Advertising, public relations and related services establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The advertising, public relations, and related services market size is expected to see steady growth in the next few years. It will grow to $1.03 trillion in 2029 at a compound annual growth rate (CAGR) of 4.6%. The growth in the forecast period can be attributed to digital marketing dominance, data analytics integration, video content surge, sustainability and CSR, data privacy concerns, diversity and inclusion. Major trends in the forecast period include digital advertising spending, integration of artificial intelligence (AI) in advertising, sustainability in brand messaging, programmatic advertising, chatbots and conversational marketing.
Advancements in technology are poised to enhance targeted advertising, making it more precise than ever. Leading companies such as Google, Facebook, and Twitter have devised advertisement delivery methods that involve tracking users' online activities, enabling advertisers to deliver tailored ads based on individuals' previous searches. This extends to monitoring users' online shopping, reading habits, job information, income, and more, allowing companies to create comprehensive consumer profiles. These technological improvements in online advertising are anticipated to propel market growth in the forecasted period.
The increasing prevalence of social media usage is expected to drive the growth of the advertising, public relations, and related services market. Social media platforms, facilitating the creation, sharing, and interaction of content, boast billions of active users globally. This vast user base presents a significant audience for advertising and public relations (PR) campaigns, surpassing the reach of traditional media. A report by We Are Social and Hootsuite projects 4.62 billion social media users worldwide in 2022, representing 58.4% of the global population. The continuous growth in social media usage, with 424 million new users in 2021 alone, is a key driver for the expansion of the advertising, public relations, and related services market.
The shift towards digital campaigns is a notable trend in the advertising and PR industry, driven by increasing digitalization and advancements in social media, search engine marketing, content marketing, and e-commerce technology. Online content marketing campaigns, targeting a growing user base on social media platforms and internet portals, are projected to be three times more effective than traditional campaigns while being cost-efficient. The ability to track performance in real-time further enhances the appeal of digital campaigns, allowing businesses to plan future PR and marketing strategies with greater precision.
Major companies in the advertising, public relations, and related services market are introducing new products, such as artificial intelligence (AI) tools for advertising. These AI tools leverage algorithms to perform specific tasks and problem-solving, providing businesses with valuable insights into customers and items. Google's launch of new AI advertising tools for retailers in August 2023 is an example, offering unique capabilities to enhance holiday advertising and improve engagement, especially for businesses utilizing local inventory advertisements. These developments align with the industry's goal of meeting broader customer bases, driving sales, and increasing revenue.
In May 2024, CG Life, a marketing and communications agency based in the US, acquired Berry & Company Public Relations for an undisclosed sum. This acquisition is intended to enhance strategic communications services within the biopharma and healthcare sectors, utilizing Berry & Company's expertise to foster innovation and meet client needs in areas such as clinical communications, patient advocacy, and drug development. This initiative aligns with CG Life's goal of establishing a comprehensive, technology-enabled healthcare communications agency. Berry & Company Public Relations is a US-based firm that specializes in advertising, public relations, and related services.
Major companies operating in the advertising, public relations, and related services market include Google LLC, MWWPR, WPP plc, Publicis Groupe S.A., Omnicom Group Inc., Interpublic Group of Companies Inc., Dentsu Inc., FTI Consulting Inc., Havas PR, Outbrain Inc., Cision AB, Meltwater Group AS, Huntsworth plc, Hopscotch Group, Business Wire, APCO Worldwide, Coyne PR, Mikhailov & Partners, Agility PR Solutions, DJE Holdings, IPR Software Inc., Prezly, Kreab Gavin Anderson, AirPR software, IrisPR software, Isentia, Onalytica, TrendKite.
Asia-Pacific was the largest region in the advertising, public relations, and related services market in 2024. Western Europe was the second largest region in advertising, public relations, and related services market. The regions covered in the advertising, public relations, and related services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the advertising, public relations, and related services market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
Advertising agencies take charge of initiating, managing, and executing paid marketing communications. They are responsible for creating advertisements, planning the delivery strategy including timing and placement, and ultimately delivering the ads to the client. On the other hand, public relations involves the process of organizing and disseminating information from an individual or organization to the relevant public or target audience, aiming to influence the audience's perception.
The primary categories within advertising, public relations, and related services encompass advertising agencies, billboard and outdoor advertising, media buying agencies and representative firms, print advertising distribution, other advertising services, public relations, and direct mail advertising. An advertising agency, also referred to as a creative agency or ad agency, specializes in developing and executing advertising and promotional strategies for its clients. These services span both online and offline modes and find applications in various sectors such as BFSI, consumer goods and retail, government and public sector, IT & telecom, healthcare, and media & entertainment.
The advertising, public relations, and related services market research report is one of a series of new reports that provides advertising, public relations, and related services market statistics, including advertising, public relations, and related services industry global market size, regional shares, competitors with an advertising, public relations, and related services market share, detailed advertising, public relations, and related services market segments, market trends and opportunities, and any further data you may need to thrive in the advertising, public relations, and related services industry. This advertising, public relations, and related services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The advertising, public relations and related services market consists of revenue earned by entities by providing services such as planning, developing, creating and managing advertisement and promotional activities. Advertising, public relations and related services establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Advertising, Public Relations, and Related Services Market Characteristics4. Advertising, Public Relations, and Related Services Market Trends and Strategies68. Global Advertising, Public Relations, and Related Services Market Competitive Benchmarking69. Global Advertising, Public Relations, and Related Services Market Competitive Dashboard70. Key Mergers and Acquisitions in the Advertising, Public Relations, and Related Services Market
3. Advertising, Public Relations, and Related Services Product/Service Analysis -Product/Service Examples
5. Advertising, Public Relations, and Related Services Market - Macro Economic Scenario
6. Global Advertising, Public Relations, and Related Services Market Size and Growth
7. Advertising, Public Relations, and Related Services Market Segmentation
8. Advertising, Public Relations, and Related Services Market Regional and Country Analysis
9. Asia-Pacific Advertising, Public Relations, and Related Services Market
10. China Advertising, Public Relations, and Related Services Market
11. India Advertising, Public Relations, and Related Services Market
12. Japan Advertising, Public Relations, and Related Services Market
13. Australia Advertising, Public Relations, and Related Services Market
14. Indonesia Advertising, Public Relations, and Related Services Market
15. South Korea Advertising, Public Relations, and Related Services Market
16. Bangladesh Advertising, Public Relations, and Related Services Market
17. Thailand Advertising, Public Relations, and Related Services Market
18. Vietnam Advertising, Public Relations, and Related Services Market
19. Malaysia Advertising, Public Relations, and Related Services Market
20. Singapore Advertising, Public Relations, and Related Services Market
21. Philippines Advertising, Public Relations, and Related Services Market
22. Hong Kong Advertising, Public Relations, and Related Services Market
23. New Zealand Advertising, Public Relations, and Related Services Market
24. Western Europe Advertising, Public Relations, and Related Services Market
25. UK Advertising, Public Relations, and Related Services Market
26. Germany Advertising, Public Relations, and Related Services Market
27. France Advertising, Public Relations, and Related Services Market
28. Italy Advertising, Public Relations, and Related Services Market
29. Spain Advertising, Public Relations, and Related Services Market
30. Austria Advertising, Public Relations, and Related Services Market
31. Belgium Advertising, Public Relations, and Related Services Market
32. Denmark Advertising, Public Relations, and Related Services Market
33. Finland Advertising, Public Relations, and Related Services Market
34. Ireland Advertising, Public Relations, and Related Services Market
35. Netherlands Advertising, Public Relations, and Related Services Market
36. Norway Advertising, Public Relations, and Related Services Market
37. Portugal Advertising, Public Relations, and Related Services Market
38. Sweden Advertising, Public Relations, and Related Services Market
39. Switzerland Advertising, Public Relations, and Related Services Market
40. Eastern Europe Advertising, Public Relations, and Related Services Market
41. Russia Advertising, Public Relations, and Related Services Market
42. Czech Republic Advertising, Public Relations, and Related Services Market
43. Poland Advertising, Public Relations, and Related Services Market
44. Romania Advertising, Public Relations, and Related Services Market
45. Ukraine Advertising, Public Relations, and Related Services Market
46. North America Advertising, Public Relations, and Related Services Market
47. USA Advertising, Public Relations, and Related Services Market
48. Canada Advertising, Public Relations, and Related Services Market
49. Mexico Advertising, Public Relations, and Related Services Market
50. South America Advertising, Public Relations, and Related Services Market
51. Brazil Advertising, Public Relations, and Related Services Market
52. Chile Advertising, Public Relations, and Related Services Market
53. Argentina Advertising, Public Relations, and Related Services Market
54. Colombia Advertising, Public Relations, and Related Services Market
55. Peru Advertising, Public Relations, and Related Services Market
56. Middle East Advertising, Public Relations, and Related Services Market
57. Saudi Arabia Advertising, Public Relations, and Related Services Market
58. Israel Advertising, Public Relations, and Related Services Market
59. Iran Advertising, Public Relations, and Related Services Market
60. Turkey Advertising, Public Relations, and Related Services Market
61. United Arab Emirates Advertising, Public Relations, and Related Services Market
62. Africa Advertising, Public Relations, and Related Services Market
63. Egypt Advertising, Public Relations, and Related Services Market
64. Nigeria Advertising, Public Relations, and Related Services Market
65. South Africa Advertising, Public Relations, and Related Services Market
66. Advertising, Public Relations, and Related Services Market Competitive Landscape and Company Profiles
67. Advertising, Public Relations, and Related Services Market Other Major and Innovative Companies
71. Advertising, Public Relations, and Related Services Market Future Outlook and Potential Analysis
72. Appendix
Executive Summary
Advertising, Public Relations, and Related Services Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on advertising, public relations, and related services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for advertising, public relations, and related services? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The advertising, public relations, and related services market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Type: Advertising Agencies; Billboard & Outdoor Advertising; Media Buying Agencies and Representative Firms; Print Advertising Distribution; Other Advertising Services; Public Relations; Direct Mail Advertising2) By Mode: Online; Offline
3) By Application: BFSI; Consumer Goods and Retail; Government and Public Sector; IT & Telecom; Healthcare; Media & Entertainment
Subsegments:
1) By Advertising Agencies: Full-Service Advertising Agencies; Digital Advertising Agencies; Creative Agencies2) By Billboard & Outdoor Advertising: Static Billboards; Digital Billboards; Transit Advertising
3) By Media Buying Agencies and Representative Firms: Media Planning and Buying; Ad Placement and Representation
4) By Print Advertising Distribution: Newspaper Advertising; Magazine Advertising; Brochure and Flyer Distribution
5) By Other Advertising Services: Event Sponsorship and Promotion; Experiential Marketing; Public Relations
6) By Direct Mail Advertising: Postcard Campaigns; Catalogs and Flyers; Personalized Direct Mail Campaigns
Key Companies Mentioned: Google LLC; MWWPR; WPP plc; Publicis Groupe S.A.; Omnicom Group Inc.
Countries: Australia; China; India; Indonesia; Japan; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; New Zealand; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; France; Germany; UK; Austria; Belgium; Denmark; Finland; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
- Google LLC
- MWWPR
- WPP plc
- Publicis Groupe S.A.
- Omnicom Group Inc.
- Interpublic Group of Companies Inc.
- Dentsu Inc.
- FTI Consulting Inc.
- Havas PR
- Outbrain Inc.
- Cision AB
- Meltwater Group AS
- Huntsworth plc
- Hopscotch Group
- Business Wire
- APCO Worldwide
- Coyne PR
- Mikhailov & Partners
- Agility PR Solutions
- DJE Holdings
- IPR Software Inc.
- Prezly
- Kreab Gavin Anderson
- AirPR software
- IrisPR software
- Isentia
- Onalytica
- TrendKite
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 300 |
Published | March 2025 |
Forecast Period | 2025 - 2029 |
Estimated Market Value ( USD | $ 864.76 Billion |
Forecasted Market Value ( USD | $ 1030 Billion |
Compound Annual Growth Rate | 4.6% |
Regions Covered | Global |
No. of Companies Mentioned | 28 |