Advertising, Public Relations, and Related Services Market Report 2026

The advertising, public relations, and related services market size has grown steadily in recent years. It will grow from $846.3 billion in 2025 to $876.3 billion in 2026 at a compound annual growth rate (CAGR) of 3.5%. The growth in the historic period can be attributed to growth of digital media consumption, expansion of global brand marketing activities, increasing importance of corporate communication, rising competition across consumer markets, evolution of multi-channel advertising formats.

The advertising, public relations, and related services market size is expected to see steady growth in the next few years. It will grow to $1059.16 billion in 2030 at a compound annual growth rate (CAGR) of 4.9%. The growth in the forecast period can be attributed to increasing investments in personalized marketing solutions, rising demand for measurable campaign outcomes, expansion of digital-first brand strategies, growing focus on audience analytics, increasing integration of advertising and public relations services. Major trends in the forecast period include increasing adoption of data-driven advertising strategies, rising use of immersive brand campaigns, growing demand for integrated advertising and pr services, expansion of performance-based media buying models, enhanced focus on brand reputation management.

The increasing use of social media is expected to drive the growth of the advertising, public relations, and related services market in the coming years. Social media encompasses a range of online platforms and websites that allow users to create, share, and engage with content, information, and media in an interactive way. With billions of active users worldwide, social media platforms offer a vast potential audience for advertising and public relations (PR) campaigns, enabling companies to reach a wider and more diverse audience than traditional media. For example, in November 2024, a report by the Office of Communications (Ofcom), a UK-based government office, noted that by June 2024, Reddit became the fastest-growing major social media platform in the UK, reaching over half of online adults (24.6 million, 52%). Its audience grew 47% year-on-year, surpassing X (formerly Twitter) and LinkedIn to become the fifth largest platform. Growth was strongest among young adults, with 71% of 18-24-year-olds and 63% of 25-34-year-olds using Reddit, up from 58% and 49% the previous year. Consequently, the rising use of social media is driving growth in the advertising, public relations, and related services market.

Major companies in the advertising, public relations, and related services market are introducing new products, such as artificial intelligence (AI) tools for advertising. These AI tools leverage algorithms to perform specific tasks and problem-solving, providing businesses with valuable insights into customers and items. Google's launch of new AI advertising tools for retailers in August 2023 is an example, offering unique capabilities to enhance holiday advertising and improve engagement, especially for businesses utilizing local inventory advertisements. These developments align with the industry's goal of meeting broader customer bases, driving sales, and increasing revenue.

In May 2024, CG Life, a marketing and communications agency based in the US, acquired Berry & Company Public Relations for an undisclosed sum. This acquisition is intended to enhance strategic communications services within the biopharma and healthcare sectors, utilizing Berry & Company's expertise to foster innovation and meet client needs in areas such as clinical communications, patient advocacy, and drug development. This initiative aligns with CG Life's goal of establishing a comprehensive, technology-enabled healthcare communications agency. Berry & Company Public Relations is a US-based firm that specializes in advertising, public relations, and related services.

Major companies operating in the advertising, public relations, and related services market include Google LLC, MWWPR, WPP plc, Publicis Groupe S.A., Omnicom Group Inc., Interpublic Group of Companies Inc., Dentsu Inc., FTI Consulting Inc., Havas PR, Outbrain Inc., Cision AB, Meltwater Group AS, Huntsworth plc, Hopscotch Group, Business Wire, APCO Worldwide, Coyne PR, Mikhailov & Partners, Agility PR Solutions, DJE Holdings, IPR Software Inc., Prezly, Kreab Gavin Anderson, AirPR software, IrisPR software, Isentia, Onalytica, TrendKite

Asia-Pacific was the largest region in the advertising, public relations, and related services market in 2025. Western Europe was the second largest region in advertising, public relations, and related services market. The regions covered in the advertising, public relations, and related services market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the advertising, public relations, and related services market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The advertising, public relations and related services market consists of revenue earned by entities by providing services such as planning, developing, creating and managing advertisement and promotional activities. Advertising, public relations and related services establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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