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Retail in Taiwan

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    Report

  • 97 Pages
  • February 2024
  • Region: Taiwan
  • Euromonitor International
  • ID: 5781447
Retail in 2023 presented a mixed landscape in Taiwan, marked by economic challenges as the country grappled with a recession in the first quarter. This downturn was primarily attributed to a decline in exports and subdued global demand for semiconductor chips. Nevertheless, the retail sector exhibited resilience and saw a robust rebound throughout the year. However, amidst the recovery, uncertainties loomed over the economic horizon, casting shadows of doubt on the stability of retail prices.

The Retail in Taiwan report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retail market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

RETAIL IN TAIWAN
EXECUTIVE SUMMARY
  • Retail in 2023: The big picture
  • Evolution of consumer spending habits
  • Embracing smaller retail formats
  • What next for retail?
OPERATING ENVIRONMENT
  • Informal retail
  • Opening hours for physical retail
  • Summary 1 Standard Opening Hours by Channel Type 2023
  • Seasonality
  • Lunar New Year
  • End of year cleaning
  • Double 11 Shopping Day
MARKET DATA
  • Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
  • Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
  • Table 3 Sales in Retail Offline by Channel: Value 2018-2023
  • Table 4 Sales in Retail Offline by Channel: % Value Growth 2018-2023
  • Table 5 Retail Offline Outlets by Channel: Units 2018-2023
  • Table 6 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
  • Table 7 Sales in Retail E-Commerce by Product: Value 2018-2023
  • Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
  • Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 11 Sales in Grocery Retailers by Channel: Value 2018-2023
  • Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
  • Table 13 Grocery Retailers Outlets by Channel: Units 2018-2023
  • Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
  • Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 17 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
  • Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
  • Table 19 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
  • Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
  • Table 21 Retail GBO Company Shares: % Value 2019-2023
  • Table 22 Retail GBN Brand Shares: % Value 2020-2023
  • Table 23 Retail Offline GBO Company Shares: % Value 2019-2023
  • Table 24 Retail Offline GBN Brand Shares: % Value 2020-2023
  • Table 25 Retail Offline LBN Brand Shares: Outlets 2020-2023
  • Table 26 Retail E-Commerce GBO Company Shares: % Value 2019-2023
  • Table 27 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
  • Table 28 Grocery Retailers GBO Company Shares: % Value 2019-2023
  • Table 29 Grocery Retailers GBN Brand Shares: % Value 2020-2023
  • Table 30 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
  • Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
  • Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
  • Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
  • Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
  • Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
  • Table 36 Forecast Sales in Retail Offline by Channel: Value 2023-2028
  • Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
  • Table 38 Forecast Retail Offline Outlets by Channel: Units 2023-2028
  • Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
  • Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
  • Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
  • Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
  • Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
  • Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
  • Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
  • Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
  • Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
  • Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
  • Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CONVENIENCE RETAILERS IN TAIWANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Convenience stores continue expansion in Taiwan
  • FamilyMart enhances last-mile delivery pick-up service to drive in-store sales
  • Hi-Life's digital strategies
PROSPECTS AND OPPORTUNITIES
  • Sustainable Taiwanese convenience store model
  • Members economy and technology
  • Shopee competes in last-mile delivery
CHANNEL DATA
  • Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 56 Sales in Convenience Retailers by Channel: Value 2018-2023
  • Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2018-2023
  • Table 58 Convenience Retailers GBO Company Shares: % Value 2019-2023
  • Table 59 Convenience Retailers GBN Brand Shares: % Value 2020-2023
  • Table 60 Convenience Retailers LBN Brand Shares: Outlets 2020-2023
  • Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2023-2028
  • Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2023-2028
HYPERMARKETS IN TAIWANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • RT Mart focuses on online sales and delivery platforms expansion
  • A.mart expands smaller formats
  • Carrefour plans for hypermarkets
PROSPECTS AND OPPORTUNITIES
  • Creating a seamless shopping experience
  • Costco dominates large size format as others shift to smaller formats
  • Large-size retail format thrives as hypermarkets evolve
CHANNEL DATA
  • Table 65 Hypermarkets: Value Sales, Outlets and Selling Space 2018-2023
  • Table 66 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 67 Hypermarkets GBO Company Shares: % Value 2019-2023
  • Table 68 Hypermarkets GBN Brand Shares: % Value 2020-2023
  • Table 69 Hypermarkets LBN Brand Shares: Outlets 2020-2023
  • Table 70 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 71 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
SUPERMARKETS IN TAIWANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Carrefour’s evolution under Uni-President ownership
  • PX Mart’s focus on member rewards and digital payments
  • Strategic advantages of simple mart
PROSPECTS AND OPPORTUNITIES
  • PX Mart's continued leadership and winning strategies
  • Supermarket consolidation and the next stage of competition
  • PX Mart’s competitors
CHANNEL DATA
  • Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2018-2023
  • Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 74 Supermarkets GBO Company Shares: % Value 2019-2023
  • Table 75 Supermarkets GBN Brand Shares: % Value 2020-2023
  • Table 76 Supermarkets LBN Brand Shares: Outlets 2020-2023
  • Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
SMALL LOCAL GROCERS IN TAIWANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Night markets embrace environmental sustainability
  • Revitalising traditional retail markets with cultural elements
  • Opening of renovated Nanmen Market
PROSPECTS AND OPPORTUNITIES
  • Traditional local grocers offer unique charm
  • Imported groceries drive sales in local grocery stores
  • E-commerce expands customer base
CHANNEL DATA
  • Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 81 Small Local Grocers GBO Company Shares: % Value 2019-2023
  • Table 82 Small Local Grocers GBN Brand Shares: % Value 2020-2023
  • Table 83 Small Local Grocers LBN Brand Shares: Outlets 2020-2023
  • Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
APPAREL AND FOOTWEAR SPECIALISTS IN TAIWANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Retail sales rebound for apparel and footwear specialist retailers
  • NET's stand-out success
  • Brands entering and exiting Taiwan
PROSPECTS AND OPPORTUNITIES
  • Expanding horizons: United Recommend's e-commerce domination
  • Pioneering growth through multi-brand strategy
  • Speed and innovation: Mister International's fast fashion model
CHANNEL DATA
  • Table 86 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2018-2023
  • Table 87 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 88 Apparel and Footwear Specialists GBO Company Shares: % Value 2019-2023
  • Table 89 Apparel and Footwear Specialists GBN Brand Shares: % Value 2020-2023
  • Table 90 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2020-2023
  • Table 91 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 92 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
APPLIANCES AND ELECTRONICS SPECIALISTS IN TAIWANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Seasonal sales dynamics: A driving force in appliances and electronics retail
  • Innovative retail concepts: Tsann Kuen's evolutionary approach
  • Senao's digital transformation: Pioneering smartphone retail
PROSPECTS AND OPPORTUNITIES
  • Embracing the strength of physical stores
  • Optimism amidst challenges: Retailers look to the future
  • Harnessing the power of livestreaming: E-life mall's innovative strategy
CHANNEL DATA
  • Table 93 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2018-2023
  • Table 94 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 95 Appliances and Electronics Specialists GBO Company Shares: % Value 2019-2023
  • Table 96 Appliances and Electronics Specialists GBN Brand Shares: % Value 2020-2023
  • Table 97 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2020-2023
  • Table 98 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 99 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
HEALTH AND BEAUTY SPECIALISTS IN TAIWANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Beauty and cosmetics rebound: A return to glamour
  • Watsons' innovative approach to long-term care and offline plus online strategies
  • Cosmed's evolution into lifestyle stores: Redefining retail
PROSPECTS AND OPPORTUNITIES
  • Watsons' foray into the prescription market: A strategic move
  • Intensified competition in the pharmacy sector: Navigating market dynamics
  • The role of social commerce in beauty retail sales: Navigating consumer trends
CHANNEL DATA
  • Table 100 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2018-2023
  • Table 101 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 102 Sales in Health and Beauty Specialists by Channel: Value 2018-2023
  • Table 103 Sales in Health and Beauty Specialists by Channel: % Value Growth 2018-2023
  • Table 104 Health and Beauty Specialists GBO Company Shares: % Value 2019-2023
  • Table 105 Health and Beauty Specialists GBN Brand Shares: % Value 2020-2023
  • Table 106 Health and Beauty Specialists LBN Brand Shares: Outlets 2020-2023
  • Table 107 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 108 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 109 Forecast Sales in Health and Beauty Specialists by Channel: Value 2023-2028
  • Table 110 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2023-2028
HOME PRODUCTS SPECIALISTS IN TAIWANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Home products specialists ride the wave of soft growth momentum
  • Nitori's exceptional performance: A case of strategic expansion
  • Poya home's expansion drive: Capturing market share
PROSPECTS AND OPPORTUNITIES
  • TLW's strategic shift: Embracing community-centric expansion
  • Ikea's resilience and growth strategy: Navigating through market challenges
  • Physical stores will remain important
CHANNEL DATA
  • Table 111 Home Products Specialists: Value Sales, Outlets and Selling Space 2018-2023
  • Table 112 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 113 Sales in Home Products Specialists by Channel: Value 2018-2023
  • Table 114 Sales in Home Products Specialists by Channel: % Value Growth 2018-2023
  • Table 115 Home Products Specialists GBO Company Shares: % Value 2019-2023
  • Table 116 Home Products Specialists GBN Brand Shares: % Value 2020-2023
  • Table 117 Home Products Specialists LBN Brand Shares: Outlets 2020-2023
  • Table 118 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 119 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 120 Forecast Sales in Home Products Specialists by Channel: Value 2023-2028
  • Table 121 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2023-2028
GENERAL MERCHANDISE STORES IN TAIWANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Department stores sector resurgence: A record-breaking rebound
  • Shin Kong Mitsukoshi's digital triumph: Capturing the new age consumer
  • Muji's evolution: Expanding horizons and embracing localisation
PROSPECTS AND OPPORTUNITIES
  • Navigating the e-commerce tide: General merchandise stores' digital transformation
  • Revolutionising the in-store experience: Innovation amidst challenges
  • Taichung: A thriving retail hub
CHANNEL DATA
  • Table 122 General Merchandise Stores: Value Sales, Outlets and Selling Space 2018-2023
  • Table 123 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 124 Sales in General Merchandise Stores by Channel: Value 2018-2023
  • Table 125 Sales in General Merchandise Stores by Channel: % Value Growth 2018-2023
  • Table 126 General Merchandise Stores GBO Company Shares: % Value 2019-2023
  • Table 127 General Merchandise Stores GBN Brand Shares: % Value 2020-2023
  • Table 128 General Merchandise Stores LBN Brand Shares: Outlets 2020-2023
  • Table 129 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 130 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 131 Forecast Sales in General Merchandise Stores by Channel: Value 2023-2028
  • Table 132 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2023-2028
DIRECT SELLING IN TAIWANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Embrace of digital transformation
  • Youth-centric strategies and community building
  • Focus on sustainability and corporate responsibility
PROSPECTS AND OPPORTUNITIES
  • Direct sellers as social influencers
  • Technology and business models to redefine customer experience
  • Health nutrition will remain the biggest category in direct selling
CHANNEL DATA
  • Table 133 Direct Selling by Product: Value 2018-2023
  • Table 134 Direct Selling by Product: % Value Growth 2018-2023
  • Table 135 Direct Selling GBO Company Shares: % Value 2019-2023
  • Table 136 Direct Selling GBN Brand Shares: % Value 2020-2023
  • Table 137 Direct Selling Forecasts by Product: Value 2023-2028
  • Table 138 Direct Selling Forecasts by Product: % Value Growth 2023-2028
VENDING IN TAIWANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rise of smart vending machines
  • Culinary vending innovation: Yannick's cake vending revolution
  • Mobile micro supermarkets: House Go's convenience concept
PROSPECTS AND OPPORTUNITIES
  • Further growth potential for the channel, driven by smart vending concept
  • Convenient placement strategies for smart vending machines
  • Pioneering energy-efficient vending solutions
CHANNEL DATA
  • Table 139 Vending by Product: Value 2018-2023
  • Table 140 Vending by Product: % Value Growth 2018-2023
  • Table 141 Vending GBO Company Shares: % Value 2019-2023
  • Table 142 Vending GBN Brand Shares: % Value 2020-2023
  • Table 143 Vending Forecasts by Product: Value 2023-2028
  • Table 144 Vending Forecasts by Product: % Value Growth 2023-2028
RETAIL E-COMMERCE IN TAIWANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Evolving e-commerce landscape in Taiwan
  • Competitive dynamics and market performances
  • Rise of cross-border e-commerce with Coupang
PROSPECTS AND OPPORTUNITIES
  • Coupang's expansion and innovation drive
  • Redefining e-commerce holiday promotions
  • PChome's strategic imperatives in a competitive landscape
CHANNEL DATA
  • Table 145 Retail E-Commerce by Channel: Value 2017-2022
  • Table 146 Retail E-Commerce by Channel: % Value Growth 2017-2022
  • Table 147 Retail E-Commerce by Product: Value 2017-2022
  • Table 148 Retail E-Commerce by Product: % Value Growth 2017-2022
  • Table 149 Retail E-Commerce GBO Company Shares: % Value 2018-2022
  • Table 150 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
  • Table 151 Forecast Retail E-Commerce by Channel: Value 2022-2027
  • Table 152 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
  • Table 153 Forecast Retail E-Commerce by Product: Value 2022-2027
  • Table 154 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027