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Retail in Taiwan

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    Report

  • 104 Pages
  • March 2025
  • Region: Taiwan
  • Euromonitor International
  • ID: 5781447
Retail in Taiwan achieved small overall value growth in 2024, with performances varying across the different categories. High-end and premium supermarkets continue to be active in expanding their in-store services to add value, while chains such as Japan’s LOPIA expanded aggressively, having entered Taiwan in 2023 and adding stores in locations like Taichung and Kinmen, appealing to both local and tourist consumers.

The Retail in Taiwan report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retail market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Retail in 2024: The big picture
  • Competitive landscape in Taiwan: Key players and trends
  • Innovative business models in retail strengthen brand competitiveness
  • What next for retail?
OPERATING ENVIRONMENT
  • Informal retail
  • Opening hours for physical retail
  • Summary 1 Standard Opening Hours by Channel Type 2024
  • Seasonality
  • Lunar New Year
  • End of Year Cleaning
  • Double 11 Shopping Day
MARKET DATA
  • Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
  • Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
  • Table 3 Sales in Retail Offline by Channel: Value 2019-2024
  • Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
  • Table 5 Retail Offline Outlets by Channel: Units 2019-2024
  • Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
  • Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
  • Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
  • Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
  • Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
  • Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
  • Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
  • Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
  • Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
  • Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
  • Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
  • Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
  • Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
  • Table 21 Retail GBO Company Shares: % Value 2020-2024
  • Table 22 Retail GBN Brand Shares: % Value 2021-2024
  • Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
  • Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
  • Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
  • Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
  • Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
  • Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
  • Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
  • Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
  • Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
  • Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
  • Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
  • Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
  • Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
  • Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
  • Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
  • Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
  • Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
  • Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
  • Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
  • Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
  • Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
  • Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
  • Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
  • Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
  • Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
  • Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
  • Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CONVENIENCE RETAILERS IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Shopee redefines convenience with unmanned smart locker stores in Taiwan
  • Expanding product lines meet consumer demand for quick, diverse food options
  • 7-Eleven and FamilyMart also partner with top restaurants to offer gourmet experiences
PROSPECTS AND OPPORTUNITIES
  • Declining credit card acceptance in Taiwan’s convenience stores, as banks respond to costly payment processing fees
  • FamilyMart’s FamiCollection expands its product range, emphasising quality and local manufacturing
  • Convenience stores lead in sustainability with green initiatives and responsible consumption programmes
CHANNEL DATA
  • Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
  • Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
  • Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
  • Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
  • Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
  • Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
  • Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
  • Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029
HYPERMARKETS IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • RT Mart focuses on online sales and delivery platforms expansion
  • A.mart expands smaller formats
  • Carrefour uses an expansion strategy for its hypermarkets
PROSPECTS AND OPPORTUNITIES
  • The boundaries between convenience stores, supermarkets, and hypermarkets blur
  • Costco dominates large size format as others shift to smaller formats
  • Costco set to expand further over the forecast period
CHANNEL DATA
  • Table 65 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
  • Table 66 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 67 Hypermarkets GBO Company Shares: % Value 2020-2024
  • Table 68 Hypermarkets GBN Brand Shares: % Value 2021-2024
  • Table 69 Hypermarkets LBN Brand Shares: Outlets 2021-2024
  • Table 70 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 71 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SUPERMARKETS IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Supermarkets continue to expand in Taiwan
  • PX Mart’s acquisition of RT-Mart leads Taiwan’s supermarkets with strategic collaborations
  • PX Pay pioneers digital retail transformation and expands internationally
PROSPECTS AND OPPORTUNITIES
  • The rise of self-checkout systems in Taiwan's supermarkets comes in response to labour shortages
  • Omnichannel services and strategic acquisitions continue to drive retail growth
  • Boundaries blur in retail, adapting to shifts and consumer preferences
CHANNEL DATA
  • Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
  • Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 74 Supermarkets GBO Company Shares: % Value 2020-2024
  • Table 75 Supermarkets GBN Brand Shares: % Value 2021-2024
  • Table 76 Supermarkets LBN Brand Shares: Outlets 2021-2024
  • Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SMALL LOCAL GROCERS IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Small local grocers focus on curated retail stores in Taiwan's prominent commercial districts
  • Local small grocers engage with Taiwanese markets to expand consumer reach
  • Small local grocers leverage online platforms to minimise expenses and expand reach
PROSPECTS AND OPPORTUNITIES
  • Mall local grocers offer niche products and in-store services to enhance the consumer experience
  • Sustainability is a key trend shaping the future of local grocers
  • Cross-industry collaborations become a rising trend for brand synergy
CHANNEL DATA
  • Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
  • Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 81 Small Local Grocers GBO Company Shares: % Value 2020-2024
  • Table 82 Small Local Grocers GBN Brand Shares: % Value 2021-2024
  • Table 83 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
  • Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
GENERAL MERCHANDISE STORES IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Revitalised consumer spending boosts department store annual sales events
  • Trendy brands draw more crowds to shop at department stores
  • Muji's ongoing expansion in diversified product offerings
PROSPECTS AND OPPORTUNITIES
  • New competitors and expansions across Taiwan for department stores
  • The emerging trend of community department stores in Taiwan
  • Embracing digital transformation in the department store industry
CHANNEL DATA
  • Table 86 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
  • Table 87 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 88 Sales in General Merchandise Stores by Channel: Value 2019-2024
  • Table 89 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
  • Table 90 General Merchandise Stores GBO Company Shares: % Value 2020-2024
  • Table 91 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
  • Table 92 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
  • Table 93 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 94 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 95 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
  • Table 96 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029
APPAREL AND FOOTWEAR SPECIALISTS IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Taobao's free shipping in Taiwan is a game changer for online retail dynamics
  • United Recommend’s innovative retail concept merges fashion, dining, and fitness
  • Taiwan's circular textile initiative pioneers sustainable fashion practices
PROSPECTS AND OPPORTUNITIES
  • The rise of Threads and Xiaohongshu - new influencers in Taiwan’s fashion landscape
  • E-commerce apparel brands shift to physical stores to attract young shoppers
  • AI revolutionises fashion, from concept to customisation
CHANNEL DATA
  • Table 97 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
  • Table 98 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 99 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
  • Table 100 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
  • Table 101 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
  • Table 102 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 103 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
APPLIANCES AND ELECTRONICS SPECIALISTS IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • The evolution of electronics retail in Taiwan, with online and offline competition
  • The rise of KOL group buying for white label home appliances
  • A growing market for second-hand electronics in Taiwan
PROSPECTS AND OPPORTUNITIES
  • The rise of smart home technology in Taiwan presents a trend towards convenience and control
  • Design-driven choices - the rising importance of aesthetics in home appliances
  • Livestreaming will continue to be a key strategy
CHANNEL DATA
  • Table 104 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
  • Table 105 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 106 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
  • Table 107 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
  • Table 108 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
  • Table 109 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 110 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
HEALTH AND BEAUTY SPECIALISTS IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Luxury beauty brands make their mark in Taiwan
  • Rising influence of Japanese drugstore chains in Taiwan
  • Leveraging KOLs for group buying, especially for emerging brands
PROSPECTS AND OPPORTUNITIES
  • Local skincare brands in Taiwan gain popularity
  • Growing demand for post-aesthetic treatment skincare products
  • Growing influence of niche KOLs and ordinary consumers in Taiwan's social media landscape
CHANNEL DATA
  • Table 111 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
  • Table 112 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 113 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
  • Table 114 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
  • Table 115 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
  • Table 116 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
  • Table 117 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
  • Table 118 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 119 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 120 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
  • Table 121 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029
HOME PRODUCTS SPECIALISTS IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • The rising influence of social media on home décor trends in Taiwan
  • Home products brands seek growth in Taiwan's emerging city markets
  • Taiwan’s growing demand for vintage designer furniture
PROSPECTS AND OPPORTUNITIES
  • The importance of omnichannel strategies for home products
  • The rise of artisan brands in the home décor market
  • Retailers continue to adapt to changing environments
CHANNEL DATA
  • Table 122 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
  • Table 123 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 124 Sales in Home Products Specialists by Channel: Value 2019-2024
  • Table 125 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
  • Table 126 Home Products Specialists GBO Company Shares: % Value 2020-2024
  • Table 127 Home Products Specialists GBN Brand Shares: % Value 2021-2024
  • Table 128 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
  • Table 129 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 130 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 131 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
  • Table 132 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029
DIRECT SELLING IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Digital transformation in Taiwan's direct sales industry is seen with Amway and Nu Skin's innovative strategies
  • A fairly fragmented category with a strong focus on health and wellbeing
  • Nu Skin's commitment to sustainability seen with steps towards eco-friendly products
PROSPECTS AND OPPORTUNITIES
  • Strengthening consumer loyalty in the direct selling arena
  • The evolving role of direct sellers in Taiwan
  • Sustainability and health and wellbeing will continue to be key trends
CHANNEL DATA
  • Table 133 Direct Selling by Product: Value 2019-2024
  • Table 134 Direct Selling by Product: % Value Growth 2019-2024
  • Table 135 Direct Selling GBO Company Shares: % Value 2020-2024
  • Table 136 Direct Selling GBN Brand Shares: % Value 2021-2024
  • Table 137 Direct Selling Forecasts by Product: Value 2024-2029
  • Table 138 Direct Selling Forecasts by Product: % Value Growth 2024-2029
VENDING IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • The rise of smart vending machines helps to support sales
  • Vending machines continue to evolve with more diverse offerings
  • Converge Smart Vending Machines enters into partnerships to expand its offer
PROSPECTS AND OPPORTUNITIES
  • The rise of automated vending with ramen and beverage machines
  • The future of vending machines lies in enhancing customer experience through innovation
  • Sustainability seen in vending through energy efficient machines
CHANNEL DATA
  • Table 139 Vending by Product: Value 2019-2024
  • Table 140 Vending by Product: % Value Growth 2019-2024
  • Table 141 Vending GBO Company Shares: % Value 2020-2024
  • Table 142 Vending GBN Brand Shares: % Value 2021-2024
  • Table 143 Vending Forecasts by Product: Value 2024-2029
  • Table 144 Vending Forecasts by Product: % Value Growth 2024-2029
RETAIL E-COMMERCE IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • E-commerce sees the impact of free shipping policies on cross-border sales
  • Momo's strategy to enhance sales through live shopping integration
  • Shopee's commitment to streamlining the online shopping experience
PROSPECTS AND OPPORTUNITIES
  • Future trends in e-commerce embracing omnichannel strategies and marketing technology
  • Uni-President's strategic acquisition of PChome captures attention
  • Key strategies for e-commerce success by accelerating delivery
CHANNEL DATA
  • Table 145 Retail E-Commerce by Channel: Value 2019-2024
  • Table 146 Retail E-Commerce by Channel: % Value Growth 2019-2024
  • Table 147 Retail E-Commerce by Product: Value 2019-2024
  • Table 148 Retail E-Commerce by Product: % Value Growth 2019-2024
  • Table 149 Retail E-Commerce GBO Company Shares: % Value 2020-2024
  • Table 150 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
  • Table 151 Forecast Retail E-Commerce by Channel: Value 2024-2029
  • Table 152 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
  • Table 153 Forecast Retail E-Commerce by Product: Value 2024-2029
  • Table 154 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029