The Hyperlocal Home Utility Services market was valued at $617,250.00 million in 2021 and is estimated to reach $2,393,913.35 million by 2031, exhibiting a CAGR of 14.3% from 2022 to 2031. Hyperlocal home utility service companies provide delivery of utility services to consumers, including medicines, personal items plumbing, home cleaning, lawn care, electrical, and drainage. All these utility services are provided through a network of people from businesses or individuals in local areas.
The online home utility services comprise businesses that aim to work on residential home utilities; this includes flooring, landscaping, concrete, appliance repair, electrical, house cleaning, lawn care, personal and beauty care, pest control, and plumbing., and moving & storage services. It is in continuous demand, as it offers benefits such as convenience and saving time. With increasing internet penetration, consumers can now check product specifications and buy the correct products online. This helps the vendors conduct their business online.
Innovations in providing home services and user-friendly experiences are expected to boost the growth of the home utility services market. The growing adoption of smartphones is encouraging vendors to leverage digital media marketing to improve visibility and sales. Vendors are sending customers to push messages and emails that contain information about new services and offers to promote their business. With the help of social media platforms, customers are becoming aware of new home utility services. Home utility services are gaining significant traction and growing at the highest pace owing to growing e-commerce and m-commerce platforms. Furthermore, the increase in working women population, and changing lifestyle patterns are considerable factors favoring the growth of the hyperlocal home utility service market. Besides, growing digital marketing and advertising is further expected to increase customer engagement thereby fostering the market growth over the next few years.
Many brands and companies are exploring the shift toward a hyperlocal and direct-to-customer delivery model, where several players in the market have evolved their distribution channels and execute direct deliveries to the customers. The model enables local retailers to increase their market coverage and allows FMCG players to push their inventories and effectively scale the business. The consumer lifestyle has undergone an unprecedented transformation due to the pandemic with their demand patterns shifting to online shopping. Brands faced challenges such as maintaining inventory levels for essentials, shortage of personnel, urgent dependencies on intermediaries, and delayed delivery cycles during the initial pandemic stage. The situation pushed multiple brands and sellers to come together and build partnerships, thereby creating a strong ecosystem for hyperlocal services. These hyperlocal apps offered contactless and cashless delivery thereby providing convenience and safety while leveraging evolving consumer behavior brought on by the pandemic.
Smartphone accessibility and user-friendly applications have been triggering the growth of the online home utility services market during the forecast period, through smartphones customers can efficiently book the services which they are seeking. Hyperlocal home utility services are bridging the gap between real-world services and instant online services to provide efficient services Thus, all these attributes collectively boost the growth of hyperlocal services through the home utility service segment. This is expected to boost the demand for the hyperlocal home utility service market.
Hyperlocal utility services are expected to gain traction, and this can majorly be attributed to the growing disposable income, and living a comfortable lifestyle. This creates demand for various utility and home services. The hyperlocal services adoption and accelerated growth in the e-commerce sector have changed the paradigm as first-time e-commerce users increased during the lockdown and contactless delivery and digital payments became the norm. Start-ups have implemented the hyperlocal ecosystem to connect local businesses with nearby buyers. Hyperlocal economy is projected to flourish in India and the hyperlocal services will notice waves of positive developments during the forecast period.
The hyperlocal home utility service market is segmented on the basis of house type, service type and region. Based on house type market is segmented into independent house and apartment. As per service type market is categorized into interior design. furniture installation services, home painting services, plumbing services, electronic appliance repair and maintenance, kitchen cleaning and maintenance, car cleaning services, carpet sofa and curtain cleaning, home cleaning, pest control services, beauty and spa services, salon services, pet care services, childcare services, waste disposal, professional photographers, yoga and fitness, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (France , Germany, Italy, UK, Spain , UK, Russia, , , and rest of Europe), Asia-Pacific (China, Japan, India, , South Korea, Australia, , and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, Saudi Arabia, Egypt, Saudi Arabia, Nigeria, and Rest of LAMEA).
The major players operating in the market are Arrow Exterminators, Inc., Rentokil Initial plc, White Whiskers Aging Pet Care, ByNext, Inc., UrbanClap Technologies Private limited, Homesjoy Material pvt ltd, GetLook Beauty Pvt. Ltd., Zixdo Technologies Private Limited, Neighborly, Authority Brands, Inc, Localoye, Maid Brigade Systems, Inc., The ServiceMaster Company, LLC., MyClean, Inc., USA Clean Master.
The online home utility services comprise businesses that aim to work on residential home utilities; this includes flooring, landscaping, concrete, appliance repair, electrical, house cleaning, lawn care, personal and beauty care, pest control, and plumbing., and moving & storage services. It is in continuous demand, as it offers benefits such as convenience and saving time. With increasing internet penetration, consumers can now check product specifications and buy the correct products online. This helps the vendors conduct their business online.
Innovations in providing home services and user-friendly experiences are expected to boost the growth of the home utility services market. The growing adoption of smartphones is encouraging vendors to leverage digital media marketing to improve visibility and sales. Vendors are sending customers to push messages and emails that contain information about new services and offers to promote their business. With the help of social media platforms, customers are becoming aware of new home utility services. Home utility services are gaining significant traction and growing at the highest pace owing to growing e-commerce and m-commerce platforms. Furthermore, the increase in working women population, and changing lifestyle patterns are considerable factors favoring the growth of the hyperlocal home utility service market. Besides, growing digital marketing and advertising is further expected to increase customer engagement thereby fostering the market growth over the next few years.
Many brands and companies are exploring the shift toward a hyperlocal and direct-to-customer delivery model, where several players in the market have evolved their distribution channels and execute direct deliveries to the customers. The model enables local retailers to increase their market coverage and allows FMCG players to push their inventories and effectively scale the business. The consumer lifestyle has undergone an unprecedented transformation due to the pandemic with their demand patterns shifting to online shopping. Brands faced challenges such as maintaining inventory levels for essentials, shortage of personnel, urgent dependencies on intermediaries, and delayed delivery cycles during the initial pandemic stage. The situation pushed multiple brands and sellers to come together and build partnerships, thereby creating a strong ecosystem for hyperlocal services. These hyperlocal apps offered contactless and cashless delivery thereby providing convenience and safety while leveraging evolving consumer behavior brought on by the pandemic.
Smartphone accessibility and user-friendly applications have been triggering the growth of the online home utility services market during the forecast period, through smartphones customers can efficiently book the services which they are seeking. Hyperlocal home utility services are bridging the gap between real-world services and instant online services to provide efficient services Thus, all these attributes collectively boost the growth of hyperlocal services through the home utility service segment. This is expected to boost the demand for the hyperlocal home utility service market.
Hyperlocal utility services are expected to gain traction, and this can majorly be attributed to the growing disposable income, and living a comfortable lifestyle. This creates demand for various utility and home services. The hyperlocal services adoption and accelerated growth in the e-commerce sector have changed the paradigm as first-time e-commerce users increased during the lockdown and contactless delivery and digital payments became the norm. Start-ups have implemented the hyperlocal ecosystem to connect local businesses with nearby buyers. Hyperlocal economy is projected to flourish in India and the hyperlocal services will notice waves of positive developments during the forecast period.
The hyperlocal home utility service market is segmented on the basis of house type, service type and region. Based on house type market is segmented into independent house and apartment. As per service type market is categorized into interior design. furniture installation services, home painting services, plumbing services, electronic appliance repair and maintenance, kitchen cleaning and maintenance, car cleaning services, carpet sofa and curtain cleaning, home cleaning, pest control services, beauty and spa services, salon services, pet care services, childcare services, waste disposal, professional photographers, yoga and fitness, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (France , Germany, Italy, UK, Spain , UK, Russia, , , and rest of Europe), Asia-Pacific (China, Japan, India, , South Korea, Australia, , and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, Saudi Arabia, Egypt, Saudi Arabia, Nigeria, and Rest of LAMEA).
The major players operating in the market are Arrow Exterminators, Inc., Rentokil Initial plc, White Whiskers Aging Pet Care, ByNext, Inc., UrbanClap Technologies Private limited, Homesjoy Material pvt ltd, GetLook Beauty Pvt. Ltd., Zixdo Technologies Private Limited, Neighborly, Authority Brands, Inc, Localoye, Maid Brigade Systems, Inc., The ServiceMaster Company, LLC., MyClean, Inc., USA Clean Master.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the hyperlocal home utility services market analysis from 2021 to 2031 to identify the prevailing hyperlocal home utility services market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the hyperlocal home utility services market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global hyperlocal home utility services market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By House Type
- Independent House
- Apartment
By Service Type
- Beauty and spa services
- Salon Services
- Pet care services
- Childcare services
- Waste Disposal
- Professional Photographers
- Yoga and Fitness
- Others
- Interior Design
- Furniture Installation Services
- Home Painting Services
- Plumbing Services
- Electronic Appliance Repair and Maintenance
- Kitchen Cleaning and Maintenance
- Car Cleaning Services
- Carpet Sofa and Curtain Cleaning
- Home Cleaning
- Pest Control Services
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- France
- Germany
- Italy
- Spain
- UK
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- Eygpt
- Nigeria
- Rest of LAMEA
Key Market Players
- Arrow Exterminators, Inc.
- MyClean, Inc.
- White Whiskers Aging Pet Care
- Homesjoy Material pvt ltd
- Authority Brands, Inc.
- Maid Brigade Systems, Inc.
- The ServiceMaster Company, LLC.
- Rentokil Initial plc
- ByNext, Inc.
- UrbanClap Technologies Private limited
- GetLook Beauty Pvt. Ltd.
- Zixdo Technologies Private Limited
- Neighborly
- Localoye
- USA Clean Master
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: HYPERLOCAL HOME UTILITY SERVICES MARKET, BY HOUSE TYPE
CHAPTER 5: HYPERLOCAL HOME UTILITY SERVICES MARKET, BY SERVICE TYPE
CHAPTER 6: HYPERLOCAL HOME UTILITY SERVICES MARKET, BY REGION
CHAPTER 7: COMPETITIVE LANDSCAPE
CHAPTER 8: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to the report titled, “Hyperlocal Home Utility Services Market," the hyperlocal home utility services market was valued at $617.3 billion in 2021, and is estimated to reach $2393.9 billion by 2031, growing at a CAGR of 14.3% from 2022 to 2031.Hyperlocal businesses are the ones where one wants to build a local ecosystem that enables customers to buy anything from their neighborhood stores. hyperlocal” essentially means a focus on a smaller geographical area. So hyperlocal delivery itself refers to delivery services that can be provided locally quickly. This enables hyperlocal delivery services companies to complete these deliveries in less than a day, often within a few hours of the order being placed. A special characteristic of this is that their entire supply chain is located close to the buyer as well as the seller. As this service solves the problem of matching immediate demand with the nearest available supply in the most optimized manner.
Changes in food habits and busy lifestyle of consumers have led to increase in demand for various hyperlocal home utility service markets such as food delivery, grocery ordering, home utility services, furniture delivery, and drug delivery. For instance, Uber Eats accounted for $4.8 billion in 2020, a 152% growth year over year. As of May 2021, the company controlled over 25% of the food delivery market in the U.S. with the average delivery time of 30 minutes. Therefore, quick delivery and busy lifestyle drive the market growth altogether. In addition, rapid changes in the supporting factors such as disposable income, consumer preferences, and digitization result in rise in demand for hyperlocal home utility service markets.
Improvement in economic conditions is a key factor that contributes toward the growth of the hyperlocal home utility service market. Increase in per capita disposable income enhances spending capacity of consumers, leading to rise in expenditure on food and home services and it results in improved lifestyle, which in turn, garners the growth of the hyperlocal home utility service market. In addition, disposable income in the developing countries of Asia such as India and China has witnessed a significant growth in the past few years, thus, increasing the expenditure on online shopping, which drives the growth of the global market.
Easy access to the internet and growth of smartphones have primarily increased the growth of the hyperlocal home utility service market. This is attributed to increase in dependency on smartphones for daily activities and needs such as billing, money transfer, and other services such as bus booking and movie ticket booking. The demand for various hyperlocal home utility services market including food ordering, grocery ordering, drug delivery, and home services has increased considerably, due to surge in number of netizens across the globe. This is anticipated to offer lucrative opportunities for new entrants who plan to deal in the hyperlocal home utility service market.
IoT technology has been increasingly adopted in the home utility service market, with smart meters and other devices being used to monitor and manage energy consumption and other utilities. This technology has made it easier for consumers to track their energy use, detect energy leaks, and manage their home utilities remotely. There has been an increase in competition in the home utility service market, as new players enter the market and established utilities face new forms of competition. This has led to the emergence of new business models and increased pressure on utilities to innovate and improve their services. The pandemic has accelerated the shift towards remote work and that has led to a higher demand for home services, and that includes home utilities services that include high-speed internet, online TV, and home office equipment.
The hyperlocal home utility service market is segmented into house type, service type and region. Based on house type is segmented into independent house and apartment. As per service type market is categorized into interior design. furniture installation services, home painting services, plumbing services, electronic appliance repair and maintenance, kitchen cleaning and maintenance, car cleaning services, carpet sofa and curtain cleaning, home cleaning, pest control services, beauty and spa services, salon services, pet care services, childcare services, waste disposal, professional photographers, yoga and fitness, and others. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (France , Germany, Italy, UK, Spain , UK, Russia, , , and rest of Europe), Asia-Pacific (China, Japan, India, , South Korea, Australia, , and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, Saudi Arabia, Egypt, Saudi Arabia, Nigeria, and Rest of LAMEA).
Key Findings of the Study
- The Hyperlocal home utility services market was valued at $617,250.0 million in 2021, and is estimated to reach $2,393,913.4 million by 2031, growing at a CAGR of 14.3% during the forecast period.
- By house type, the apartment segment is estimated to witness the fastest growth, registering a CAGR of 14.9% during the forecast period.
- In 2021, by service type, the electronic appliance repair and maintenance segment was valued at $89,007.6 million in 2021 and it accounted for 41.6% of the global Hyperlocal home utility service markets market share.
- In 2021, the North America held the major share in the market, and is projected to reach $1,131,124.06 million by 2031, growing at a CAGR of 13.5% during the forecast period.
Companies Mentioned
- Arrow Exterminators, Inc.
- MyClean, Inc.
- White Whiskers Aging Pet Care
- Homesjoy Material pvt ltd
- Authority Brands, Inc.
- Maid Brigade Systems, Inc.
- The ServiceMaster Company, LLC.
- Rentokil Initial plc
- ByNext, Inc.
- UrbanClap Technologies Private limited
- GetLook Beauty Pvt. Ltd.
- Zixdo Technologies Private Limited
- Neighborly
- Localoye
- USA Clean Master
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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