The chewing gum market size was valued at $16.13 Billion in 2021 and is projected to reach $26.75 Billion by 2031, growing at a CAGR of 4.3% from 2022 to 2031.
Ince ancient times, chewing gum has been used around the globe to refresh breath and is one of the most popular varieties of confectionery among customers. The child population contributes a major share of the global consumption of chewing gum, hence its fueling the market growth for chewing gums. While the other key factors for the market growth Include innovation, processing, and packaging. Factors such as customer health awareness, consciousness, and varying consumer eating habits and tastes drive innovation. In addition, consumers are interested in trying out new flavors of chewing gums, and therefore chewing gum manufacturers are introducing new chewing variants by integrating useful ingredients, organic herbal fillings, tropical fruit, and exotic flavors in product formulations. Innovative packaging tactics, such as appealing jars, family-sized packs, resealable packaging, and advertising Increases product sales and raises awareness.
Following the arrival of the COVID-19 pandemic in 2020, there has been a significant consumer shift toward veganism, with a 500% Increase in veganism discovered when compared to 2014. Veganism is practiced by up to 6% of the US population, up from 1% in 2014. Furthermore, over 500,000 people signed up for the vegan challenge in 2021, which is 25% more than the challenge in 2020. There will only be 400,000 participants in 2020. Moreover, retail sales of plant-based confectionery in the U.S. have Increased at a promising rate over the last three years. This demonstrates that the consumer shift toward plant-based or vegan products is Increasing and will continue to be positive in the future. As a result, demand for vegan chewing gum is expected to grow in the upcoming years, as both vegan and non-vegan population are interested in experiencing the taste of vegan or plant-based confectionery, which is projected to propel the market growth. Furthermore, key players are entering the vegan market and introducing vegan products. For instance, Veganie introduced a new line of vegan chewing gum in 2021 to cater to the growing vegan population.
Expansion of sales channels is the major factor that contributes toward the growth of the chewing gum market, and the online retail platform is one among them and is also the fastest-growing segment. Presently, many retail players are managing their web-based retail stores where customers can learn more about organizations and their products. The availability of multiple options of product and their price comparison on online platforms is also resulting in an Increase in the number of online shopping by consumers. This is beneficial to key players as it is eliminating the need for any physical outlets or stores and is also helping the customers to read reviews provided by other users, and compare various stores, and products as well as the price of different sellers for different variants of chewing gum.
Furthermore, as per the data of the World Bank, in the year 2020, North America is the leader with approximately 88.4% of the population being internet users, followed by Europe and Central Asia, accounting for around 83.9% of the population as internet users. Some of the popular online retailers in the chewing gum market are Amazon.com and Flipkart.com. Furthermore, besides only sales channels, product availability is rising even in convenience stores and local shops in small regions, which propels the market growth.
The chewing gum market is segmented into type, form, distribution channel, and region. By type, the market is classified into sugared chewing gum and sugar-free chewing gum. By form, the market is categorized into sticks/tabs, pellets/pillows, liquid filled gum, and others. By distribution channel, the market is divided into supermarkets/hypermarkets, specialty stores, convenience stores, e-commerce, and others. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, Turkey, and rest of LAMEA).
Players operating in the global chewing gum market have adopted various developmental strategies to expand their chewing gum market share, Increase profitability, and remain competitive in the market. Key players profiled in the report Include Arcor Group, Cloetta AB, Ferndale Confectionery Pty Ltd, Ferrero Group, Gumlink Confectionery Company A/S, Grenades Gum, LLC, HARIBO GmbH & Co. KG, Lotte Corporation, Mars, Incorporated., Meiji Holdings Co., Ltd., Mondelez International, Inc., Perfetti Van Melle, The Hershey Company, Tootsie Roll Inc., and Yıldız Holding.
Ince ancient times, chewing gum has been used around the globe to refresh breath and is one of the most popular varieties of confectionery among customers. The child population contributes a major share of the global consumption of chewing gum, hence its fueling the market growth for chewing gums. While the other key factors for the market growth Include innovation, processing, and packaging. Factors such as customer health awareness, consciousness, and varying consumer eating habits and tastes drive innovation. In addition, consumers are interested in trying out new flavors of chewing gums, and therefore chewing gum manufacturers are introducing new chewing variants by integrating useful ingredients, organic herbal fillings, tropical fruit, and exotic flavors in product formulations. Innovative packaging tactics, such as appealing jars, family-sized packs, resealable packaging, and advertising Increases product sales and raises awareness.
Following the arrival of the COVID-19 pandemic in 2020, there has been a significant consumer shift toward veganism, with a 500% Increase in veganism discovered when compared to 2014. Veganism is practiced by up to 6% of the US population, up from 1% in 2014. Furthermore, over 500,000 people signed up for the vegan challenge in 2021, which is 25% more than the challenge in 2020. There will only be 400,000 participants in 2020. Moreover, retail sales of plant-based confectionery in the U.S. have Increased at a promising rate over the last three years. This demonstrates that the consumer shift toward plant-based or vegan products is Increasing and will continue to be positive in the future. As a result, demand for vegan chewing gum is expected to grow in the upcoming years, as both vegan and non-vegan population are interested in experiencing the taste of vegan or plant-based confectionery, which is projected to propel the market growth. Furthermore, key players are entering the vegan market and introducing vegan products. For instance, Veganie introduced a new line of vegan chewing gum in 2021 to cater to the growing vegan population.
Expansion of sales channels is the major factor that contributes toward the growth of the chewing gum market, and the online retail platform is one among them and is also the fastest-growing segment. Presently, many retail players are managing their web-based retail stores where customers can learn more about organizations and their products. The availability of multiple options of product and their price comparison on online platforms is also resulting in an Increase in the number of online shopping by consumers. This is beneficial to key players as it is eliminating the need for any physical outlets or stores and is also helping the customers to read reviews provided by other users, and compare various stores, and products as well as the price of different sellers for different variants of chewing gum.
Furthermore, as per the data of the World Bank, in the year 2020, North America is the leader with approximately 88.4% of the population being internet users, followed by Europe and Central Asia, accounting for around 83.9% of the population as internet users. Some of the popular online retailers in the chewing gum market are Amazon.com and Flipkart.com. Furthermore, besides only sales channels, product availability is rising even in convenience stores and local shops in small regions, which propels the market growth.
The chewing gum market is segmented into type, form, distribution channel, and region. By type, the market is classified into sugared chewing gum and sugar-free chewing gum. By form, the market is categorized into sticks/tabs, pellets/pillows, liquid filled gum, and others. By distribution channel, the market is divided into supermarkets/hypermarkets, specialty stores, convenience stores, e-commerce, and others. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, Turkey, and rest of LAMEA).
Players operating in the global chewing gum market have adopted various developmental strategies to expand their chewing gum market share, Increase profitability, and remain competitive in the market. Key players profiled in the report Include Arcor Group, Cloetta AB, Ferndale Confectionery Pty Ltd, Ferrero Group, Gumlink Confectionery Company A/S, Grenades Gum, LLC, HARIBO GmbH & Co. KG, Lotte Corporation, Mars, Incorporated., Meiji Holdings Co., Ltd., Mondelez International, Inc., Perfetti Van Melle, The Hershey Company, Tootsie Roll Inc., and Yıldız Holding.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the chewing gum market analysis from 2021 to 2031 to identify the prevailing chewing gum market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the chewing gum market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report Includes the analysis of the regional as well as global chewing gum market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Form
- Sticks/tabs
- Pellets/pillows
- Liquid Filled Gum
- Others
By Type
- Sugared Chewing Gum
- Sub-type
- Unflavored
- Flavored
- Sugar-free Chewing Gum
- Sub-type
- Unflavored
- Flavored
By Distribution Channel
- Supermarkets/hypermarkets
- Specialty Stores
- E-commerce
- Others
- Convenience Stores
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa,
- Saudi Arabia
- Turkey
- Rest of LAMEA
Key Market Players
- Grenades Gum, LLC
- Cloetta AB
- The Hershey Company
- Mondelez International, Inc.
- Arcor Group
- Ferrero International S.A.
- Gumlink Confectionery Company A/S
- Perfetti Van Melle Group B.V.
- Y?ld?z Holding A/S
- HARIBO GmbH & Co. KG
- Ferndale Confectionery Pty Ltd
- Mars, Incorporated
- Lotte Corporation
- Tootsie Roll Industries, Inc.
- Meiji Holdings Co., Ltd.
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: CHEWING GUM MARKET, BY TYPE
CHAPTER 5: CHEWING GUM MARKET, BY FORM
CHAPTER 6: CHEWING GUM MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: CHEWING GUM MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to a new report, titled, 'Chewing gum Market,' The chewing gum market was valued at $16.1 billion in 2021, and is estimated to reach $26.8 billion by 2031, growing at a CAGR of 4.3% from 2022 to 2031.Chewing gum is a soft, cohesive substance designed to be chewed without being swallowed. It is composed of gum base, softeners/plasticizers, flavors, colors, and, typically, a hard or powdered polyol coating. It is available in both sugared and sugar-free variants. The sweetener used in sugared chewing is natural cane sugar or fruit-based pulp which contains natural fruit sugar. Sugared chewing gum is high in calories and poses a threat of forming tooth decay. On the other hand, sugar-free chewing gum contains high-intensity sweeteners, sugar alcohols, and alternative sweeteners.
The megatrend of organic and premium confectionery has attracted a wider range of consumers. Most consumers are ready to pay a high price for organic confectionery, with a belief that they have additional benefits. However, functional chewing gum has witnessed high acceptance by many customers as they are rich in antioxidants. The functional flavored gums market is growing significantly, owing to the health-halo benefits of consuming vitamins and minerals. The market for organic confections is gaining popularity mostly among millennial customers, who are concerned not just with the impact of the confectioneries on their health and benefits. According to Hudson Institute, Inc., 82% of the sales growth among Healthy Weight Commitment Foundation member companies, such as Kraft Foods and Nestle U.S., was attributed to lower-calorie food products. Manufacturers, such as Mars, are reformulating their products and focusing on the development of sugar-free, functional, and organic variants. The introduction of these variants in the market is expected to boost value sales and help manufacturers deliver products, which support health and wellness trend.
The quantity of waste produced by the population on a global scale is rising rapidly over time. According to Worldbank.org, the world's population produces 2.01 billion tons of solid waste annually, at least 33% of which is not handled in an environmentally responsible way. The average amount of waste produced by a person each day in the world is 0.74 kilograms, however, the range is wide, from 0.11 to 4.54 kilograms. 100,000 tons of plastic pollution in the form of chewing gum enter the environment each year. Estimates predict that over 1 million metric tons of chewing gum will be produced, used, and disposed of during the next five years. The UK spent $72.8 million in 2019 clearing chewing gum remnants from the streets. The government is enforcing strict regulations against chewing gum use due to the rising amount of trash in various nations. For instance, in Singapore, chewing gum consumption was outlawed in that nation in 1992. Sales of products are hindering as the accumulation of waste in the form of chewing gum is increasing in the developing nations.
The chewing gum market is segmented into type, form, distribution channel, and region. By type, the market is classified into sugared chewing gum and sugar-free chewing gum. By form, the market is categorized into sticks/tabs, pellets/pillows, liquid filled gum, and others. By distribution channel, the market is divided into supermarkets/hypermarkets, specialty stores, convenience stores, e-commerce, and others. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, Turkey, and rest of LAMEA).
Players operating in the global chewing gum market have adopted various developmental strategies to expand their chewing gum share, increase profitability, and remain competitive in the market. Key players profiled in the report include Arcor Group, Cloetta AB, Ferndale Confectionery Pty Ltd, Ferrero Group, Gumlink Confectionery Company A/S, Grenades Gum, LLC, HARIBO GmbH & Co. KG, Lotte Corporation, Mars, Incorporated., Meiji Holdings Co., Ltd., Mondelez International, Inc., Perfetti Van Melle, The Hershey Company, Tootsie Roll Inc., and Yıldız Holding.
Key Market Insights
- By type, the sugar-free chewing gum segment dominated the chewing gum industry in 2021 and is expected to retain its dominance throughout the forecast period. The dominance is due to the deep product knowledge about the benefits of consuming sugar-free chewing gum.
- By form, the pellets/pillows segment led the global chewing gum market demand in 2021 and is expected to retain its dominance throughout the forecast period.
- By distribution channel, the supermarkets/hypermarkets segment dominated the global market in 2021 and is expected to retain its dominance throughout the forecast period. Supermarkets/hypermarkets offer different types and brands of chewing gum under a single roof.
- Region-wise, Europe accounted for the highest chewing gum market share in 2021 and is expected to grow at a CAGR of 3.1%.
Companies Mentioned
- Grenades Gum, LLC
- Cloetta AB
- The Hershey Company
- Mondelez International, Inc.
- Arcor Group
- Ferrero International S.A.
- Gumlink Confectionery Company A/S
- Perfetti Van Melle Group B.V.
- Y?ld?z Holding A/S
- HARIBO GmbH & Co. KG
- Ferndale Confectionery Pty Ltd
- Mars, Incorporated
- Lotte Corporation
- Tootsie Roll Industries, Inc.
- Meiji Holdings Co., Ltd.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 360 |
| Published | May 2023 |
| Forecast Period | 2021 - 2031 |
| Estimated Market Value ( USD | $ 16.13 Billion |
| Forecasted Market Value ( USD | $ 26.75 Billion |
| Compound Annual Growth Rate | 5.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 15 |
