The sports drinks market size was $13,668.7 million in 2021 and is estimated to reach $21,969.7 million by 2031, registering a CAGR of 4.9% from 2022 to 2031. Sports drinks help to provide the right balance of carbohydrates and are rapidly absorbed from the small intestine. Sports drinks contain carbohydrates, electrolytes, minerals, & flavoring agents; are alleged to optimize hydration before or after physical activity; and improve athletic performance. There are different types of sports drinks offered by the manufacturers. With the increase in the number of sports activities in developing countries such as India and Brazil, the manufacturers are offering innovative flavors with added health benefits to cater to the increasing demand for sports drinks.
The market in LAMEA offers lucrative growth opportunities for operating players, owing to the presence of countries such as Brazil, Saudi Arabia, and the UAE. The increase in adoption of the western lifestyle, surge in population, and rise in disposable income of consumers majorly drive the growth of the sports drinks market. Moreover, an increase in awareness regarding sports drinks and their associated benefits has further led to the growth of the market. Developing regions offer potential growth opportunities to market players for launching innovative sports drinks. Moreover, countries in Asia-Pacific, such as India, and China are anticipated to unfold attractive business opportunities, owing to an increase in awareness regarding sports drinks and their health benefits.
Sports drinks, one of the popular energy supplements, are commonly available as supplementary products in convenience stores alongside other food grocery products. As a result, the growth in retail infrastructure has given these drinks the momentum to grow. Furthermore, the expansion of wellness & fitness centers as well as exercise parks resulted in an increase in the intake of sports drinks for energy-building purposes. In addition, the surge in the availability of sports drinks via online retailers has attracted more revenue, as it is easier for consumers to compare and choose food items with appropriate ingredients from various other beverages. In addition, the rise in marketing & communication strategies for such drinks on various television and digital media are expected to contribute to substantial revenue generation during the forecast period.
During physical activity, the human body requires electrolytes and water for better performance as well as to maintain body temperature. With the increase in awareness about sports drinks, consumers are inclining toward isotonic, hypertonic, and hypotonic drinks to rehydrate the body which is expected to propel the growth of the market.
Many engaged stakeholders in the sports drinks market depend on other suppliers of raw materials and ingredients to produce their sports drinks. Adulteration is a real risk with sports nutrition & drinks. The most common adulterants used in sports drinks include stimulants and steroids, which pose health risks and are among the many substances on the World Anti-Doping Agency’s (WADA) list of athletically banned substances. This can cause severe harm to the consumers, and in such cases, the products can be recalled. This creates an unfavorable image of the sports drink in the minds of the people, which pushes them toward more natural and healthier substitutes. Regularly consumed drinks such as coconut water, and other fruit to name a few, are also rich in the electrolyte, carbohydrates, vitamins, and minerals acting as natural substitutes for sports drinks, which provides tough competition to the sports drinks market and can hamper the overall growth of the market.
The global sports drinks market is segmented into type, packaging type, application, distribution channel, and region. By type, the market is divided into hypotonic, hypertonic, and isotonic. Depending on the packaging type, the market is divided into PET bottles and cans. As per the application, the market is divided into athletes, casual consumers, and lifestyle users. According to the distribution channel, the market is divided into online and offline. The offline distribution channel is further divided into hypermarkets/supermarkets, convenience stores, specialty stores, and others. Region-wise, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, Italy, Spain, UK, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, Argentina, and rest of LAMEA).
The impact of the COVID-19 outbreak was moderate for the growth of the global sports drinks market. The trade restrictions and lockdown resulted in the halting of production & manufacturing units. The recovery of the sports drinks market is expected in the near future.
The players in the sports drinks market have adopted acquisition, business expansion, partnership, collaboration, and product launch as their key development strategies to increase profitability and improve their position in the market.
Some of the key players profiled in the sports drinks market analysis include Abbott, AriZona Beverages USA, Dr Pepper Snapple Group, GNC Holdings, LLC, GU Energy Labs, Jel Sert, Monster Energy Company, Nestlé S.A., PacificHealth Labs., PepsiCo, Inc., Red Bull GmbH, Suntory Holdings Limited, The Coca-Cola Company, The Kraft Heinz Company, and Xtreme Energy Group Limited.
The market in LAMEA offers lucrative growth opportunities for operating players, owing to the presence of countries such as Brazil, Saudi Arabia, and the UAE. The increase in adoption of the western lifestyle, surge in population, and rise in disposable income of consumers majorly drive the growth of the sports drinks market. Moreover, an increase in awareness regarding sports drinks and their associated benefits has further led to the growth of the market. Developing regions offer potential growth opportunities to market players for launching innovative sports drinks. Moreover, countries in Asia-Pacific, such as India, and China are anticipated to unfold attractive business opportunities, owing to an increase in awareness regarding sports drinks and their health benefits.
Sports drinks, one of the popular energy supplements, are commonly available as supplementary products in convenience stores alongside other food grocery products. As a result, the growth in retail infrastructure has given these drinks the momentum to grow. Furthermore, the expansion of wellness & fitness centers as well as exercise parks resulted in an increase in the intake of sports drinks for energy-building purposes. In addition, the surge in the availability of sports drinks via online retailers has attracted more revenue, as it is easier for consumers to compare and choose food items with appropriate ingredients from various other beverages. In addition, the rise in marketing & communication strategies for such drinks on various television and digital media are expected to contribute to substantial revenue generation during the forecast period.
During physical activity, the human body requires electrolytes and water for better performance as well as to maintain body temperature. With the increase in awareness about sports drinks, consumers are inclining toward isotonic, hypertonic, and hypotonic drinks to rehydrate the body which is expected to propel the growth of the market.
Many engaged stakeholders in the sports drinks market depend on other suppliers of raw materials and ingredients to produce their sports drinks. Adulteration is a real risk with sports nutrition & drinks. The most common adulterants used in sports drinks include stimulants and steroids, which pose health risks and are among the many substances on the World Anti-Doping Agency’s (WADA) list of athletically banned substances. This can cause severe harm to the consumers, and in such cases, the products can be recalled. This creates an unfavorable image of the sports drink in the minds of the people, which pushes them toward more natural and healthier substitutes. Regularly consumed drinks such as coconut water, and other fruit to name a few, are also rich in the electrolyte, carbohydrates, vitamins, and minerals acting as natural substitutes for sports drinks, which provides tough competition to the sports drinks market and can hamper the overall growth of the market.
The global sports drinks market is segmented into type, packaging type, application, distribution channel, and region. By type, the market is divided into hypotonic, hypertonic, and isotonic. Depending on the packaging type, the market is divided into PET bottles and cans. As per the application, the market is divided into athletes, casual consumers, and lifestyle users. According to the distribution channel, the market is divided into online and offline. The offline distribution channel is further divided into hypermarkets/supermarkets, convenience stores, specialty stores, and others. Region-wise, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, Italy, Spain, UK, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, Argentina, and rest of LAMEA).
The impact of the COVID-19 outbreak was moderate for the growth of the global sports drinks market. The trade restrictions and lockdown resulted in the halting of production & manufacturing units. The recovery of the sports drinks market is expected in the near future.
The players in the sports drinks market have adopted acquisition, business expansion, partnership, collaboration, and product launch as their key development strategies to increase profitability and improve their position in the market.
Some of the key players profiled in the sports drinks market analysis include Abbott, AriZona Beverages USA, Dr Pepper Snapple Group, GNC Holdings, LLC, GU Energy Labs, Jel Sert, Monster Energy Company, Nestlé S.A., PacificHealth Labs., PepsiCo, Inc., Red Bull GmbH, Suntory Holdings Limited, The Coca-Cola Company, The Kraft Heinz Company, and Xtreme Energy Group Limited.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the sports drink market analysis from 2021 to 2031 to identify the prevailing sports drink market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the sports drink market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global sports drink market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Distribution Channel
- Online
- Offline
- Sub Type
- Hypermarkets and Supermarkets
- Convenience Stores
- Specialty Stores
- Others
By Type
- Hypertonic
- Isotonic
- Hypotonic
By Packaging Type
- PET Bottles
- Cans
By Application
- Athletes
- Casual Consumers
- Lifestyle User
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- Italy
- Spain
- UK
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Thailand
- Malaysia
- Indonesia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Argentina
- Rest of LAMEA
Key Market Players
- GNC Holdings, LLC
- PepsiCo, Inc.
- Nestle S.A.
- The Jel Sert Company
- The Coca-Cola Company
- Abbott Laboratories
- Suntory Holdings Limited
- Red Bull GmbH
- The Kraft Heinz Company
- AriZona Beverages USA, LLC
- Xtreme Energy Group Ltd
- PacificHealth Labs
- GU Energy Labs
- Monster Beverage Corporation
- Keurig Dr Pepper Inc.
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: SPORTS DRINK MARKET, BY TYPE
CHAPTER 5: SPORTS DRINK MARKET, BY PACKAGING TYPE
CHAPTER 6: SPORTS DRINK MARKET, BY APPLICATION
CHAPTER 7: SPORTS DRINK MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 8: SPORTS DRINK MARKET, BY REGION
CHAPTER 9: COMPETITIVE LANDSCAPE
CHAPTER 10: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to the report titled, “Sports Drink Market," the sports drink market was valued at $13.7 billion in 2021, and is estimated to reach $22 billion by 2031, growing at a CAGR of 4.8% from 2022 to 2031.Sports drink is a type of soft drink rich in carbohydrates, minerals, electrolytes, & flavorings, alleged to optimize hydration before or after physical activity, and improve athletic performance. The main aim of these beverages is to fuel essential organs which are working rigorously during activity and to supply carbohydrates & essential minerals to boost the overall recovery process during exercise.
Key factors driving the growth of the sports drinks market include a rise in the need for maintaining fluid electrolytes for health & performance, an increase in consumption of natural sports drinks, and a growth in inclination toward physical fitness. Various manufacturers are focusing more on innovations and launching natural drinks with different flavors, which will meet the nutritional demand of consumers. This innovation will simultaneously help many companies to increase their revenues, which in turn, would drive market growth. Powerade has expanded its product portfolio with two new zero-sugar innovations that offer functional hydration solutions and packaging designs. It launched POWERADE ULTRA, which includes branched-chain amino acids (BCAAs), creatine, vitamins B12, B6, and B3, and +50% more ION4 electrolytes compared to the original POWERADE. Thus, the rise in focus of the manufacturers on innovative & healthy flavors in sports drinks is expected to fuel the growth of the market in the upcoming years.
Further, the market in Asia-Pacific offers lucrative growth opportunities for operating players, owing to the presence of countries such as India and China. The increase in adoption of the western lifestyle, surge in population, and rise in disposable income of consumers majorly drive the growth of the sports drinks market. Moreover, an increase in awareness regarding sports drink products and their associated benefits has further led to the growth of the market in the region. Developing regions offer potential growth opportunities to market players for launching innovative flavors of sports drinks. Moreover, countries in Latin America, such as Brazil, are anticipated to unfold attractive business opportunities, owing to an increase in awareness regarding sports drinks and their health benefits.
Most sports persons and athletes prefer consuming a sports drink, as it gives them an extra boost in energy, maintains alertness, and promotes wakefulness. In addition, sports drinks are used to enhance performance and fulfill the nutritional needs of electrolytes, carbohydrates, and other essential nutrients during workouts. Athletes consume such drinks to replenish lost energy after training or competition. Moreover, these drinks provide energy and fluids to the body to reduce fatigue and improve performance. The key players operating in this market such as The Coca-Cola Company, and PepsiCo Inc., mostly target sports persons and athletes, as they consume sports drinks on a regular basis. Furthermore, aggressive marketing of sports drinks and the association of brands with sporting events & athletes have led to increasing in consumption of sports drinks by many athletes before the competition to enhance their performance. Thus, rise in the number of athletes and sports person is expected to propel the growth of the sports drink market.
The global sports drinks market is segmented into type, packaging type, application, distribution channel, and region. By type, the market is divided into hypotonic, hypertonic, and isotonic. Depending on packaging type, the market is divided into PET bottles and cans. By application, the market is divided into athletes, casual consumers, and lifestyle users. Based on the distribution channel, the market is divided into online and offline. The offline distribution channel is further divided into hypermarkets/supermarkets, convenience stores, specialty stores, and others. Region-wise, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, Italy, Spain, UK, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, Argentina, and rest of LAMEA).
The key players profiled in the sports drinks market analysis include Abbott, AriZona Beverages USA, Dr Pepper Snapple Group, GNC Holdings, LLC, GU Energy Labs, Jel Sert, Monster Energy Company, Nestlé S.A., PacificHealth Labs, PepsiCo, Inc., Red Bull GmbH, Suntory Holdings Limited, The Coca-Cola Company, The Kraft Heinz Company, and Xtreme Energy Group Limited.
Key Market Insights
- By type, the isotonic segment was the highest revenue contributor to the market and is estimated to reach $9,773.6 million by 2031, with a CAGR of 4.4%. Moreover, the hypotonic segment is estimated to grow at the fastest CAGR of 5.7% during the forecast period.
- As per packaging type, the PET bottles segment dominated the global market and is estimated to reach $16,134.7 million by 2031, with a CAGR of 4.5%. Moreover, the cans segment is expected to grow at the fastest CAGR during the forecast period.
- Depending on the application, the immunity segment was the highest revenue contributor to the market, with $9,212.8 million in 2021, and is estimated to reach $14,380.3 million by 2031, with a CAGR of 4.6%.
- Region-wise, North America was the highest revenue contributor, accounting for $4,592.7 million in 2021, and is estimated to reach $6,920.5 million by 2031, with a CAGR of 4.2%.
Companies Mentioned
- GNC Holdings, LLC
- PepsiCo, Inc.
- Nestle S.A.
- The Jel Sert Company
- The Coca-Cola Company
- Abbott Laboratories
- Suntory Holdings Limited
- Red Bull GmbH
- The Kraft Heinz Company
- AriZona Beverages USA, LLC
- Xtreme Energy Group Ltd
- PacificHealth Labs
- GU Energy Labs
- Monster Beverage Corporation
- Keurig Dr Pepper Inc.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 315 |
| Published | February 2023 |
| Forecast Period | 2021 - 2031 |
| Estimated Market Value ( USD | $ 13668.7 million |
| Forecasted Market Value ( USD | $ 21969.7 million |
| Compound Annual Growth Rate | 4.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 15 |
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