Impact of the Metaverse on the Automotive Industry - Thematic Intelligence

By 2030, the metaverse will be a $626.5 billion opportunity, according to the publisher. Although the impact of the metaverse on the automotive industry is minor so far, this technology promises to make digital media experiences more immersive, inclusive, and accessible than today. When fully self-driving vehicles arrive - around 2035, according to publisher forecasts - AR and the metaverse will play a significant role in onboard information and entertainment systems. Overlaying content over the outside world or repurposing car windows to display a different world entirely will transform the in-car experience. The metaverse will allow consumers to test drive vehicles, enhancing automotive sales and empowering consumer choice.

Key Highlights

Technologies like AR and VR will also be pivotal for vehicle safety training and testing. By simulating real-world conditions in a virtual space, drivers will be able to practice skills without any of the associated risks. Likewise, original equipment manufacturers (OEMs) will be able to simulate vehicle driving tests with primary driver data, with none of the associated safety
risks that testing on roads could incur. Real-time digital twins in the metaverse can be used to design, simulate, and optimize new vehicle models, equipment, and manufacturing processes. It can also ensure faster training of automotive staff and create more immersive experiences.

Scope

• The metaverse is a virtual world where users share experiences and interact in real-time within simulated scenarios. It brings together a range of next-generation technologies from cloud computing to artificial intelligence (AI), blockchain, cryptocurrencies, cybersecurity, the Internet of Things (IoT), virtual reality (VR), augmented reality (AR), digital twins, and adtech. While still largely conceptual, the metaverse could transform how people work, shop, communicate, and consume content

Reasons to Buy

• Understand the impact of the metaverse theme for the automotive sector
• Access the latest data on the metaverse theme within the automotive sector
• Identify the leading digital transformation efforts from automotive companies through investment into the metaverse theme
• Access case study insights on leading players within the metaverse theme