The Retail Easter intentions 2023 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of Easter, analysing consumers intentions for spending, gifting and celebrating.
Key Highlights
- More consumers have already bought gifts for Easter this year, compared to last year
- Spending time with family is the most popular activity that consumers intend to do to celebrate Easter in 2023
- Intended spend on food & grocery is the highest among the categories for Easter 2023
Reasons to Buy
- Understand which channels shoppers have already used, and intend to use, to purchase Easter this year
- Discover which categories consumers intend to spend on for Easter this year
- Identify which product categories consumers intend to purchase, and have already purchased for Easter 2023
Table of Contents
- Buying dynamics
- Easter intended spend compared to previous years
- Financial wellbeing
- Channel usage
- Easter statements
- Easter intended spend
- METHODOLOGY
- Technical details: consumer survey work
- Easter intended retail shopper penetration (by demographic and region), 2023
- Easter shopper penetration (by demographic and region), 2022
- Activities consumers intend to do to celebrate Easter, 2023
- How consumers expect their Easter spending to compare to last year, 2023 & 2022
- Consumers who have the intention to buy and have already bought various categories in 2023
- Categories consumers intend to purchase and have already purchased for Easter
- Proportion of consumers intending to buy Easter gifts this year, by age
- Who consumers intend to purchase or have already purchased gifts for this Easter
- Gift categories consumers plan to purchase this Easter by recipient, 2023
- Gift categories consumers plan to purchase this Easter by recipient (continued), 2023
- Types of easter eggs/confectionary consumers intend to purchase or have already purchased, 2023
- Channels consumers plan to used or have already used to make purchases for Easter, 2023
- Channels consumers plan to used or have already used to make food & drink purchases for Easter, 2023
- Agreement & disagreement statements about Easter, 2023, and change on 2022
- Agreement & disagreement with various statements about Easter, 2023, by age
- Average intended spend on Easter categories, 2023
- Average spend per category, by age group, 2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aldi
- John Lewis & Partners
- Lidl
- Marks & Spencer
- MyProtein
- Tesco
