Packaged Salad Global Market Report 2024

The global packaged salad market has grown strongly in recent years. It will grow from $11.16 billion in 2023 to $12.1 billion in 2024 at a compound annual growth rate (CAGR) of 8.4%. The growth observed in the historical period can be linked to several factors, including the heightened awareness of health concerns among consumers, shifts in consumer lifestyles, an increasing preference for fresh and readily consumable food options, the emphasis on convenience and time efficiency, the steady rise of urbanization, and a prevailing focus on healthy dietary trends.

The global packaged salad market is expected to see strong growth in the next few years. It will grow to $16.8 billion in 2028 at a compound annual growth rate (CAGR) of 8.6%. Anticipated growth in the forecast period can be linked to various factors such as the escalating demand for plant-based alternatives, heightened interest in ingredients that boost immunity, innovations in salad varieties, the expansion of food delivery services, and the introduction of intelligent packaging solutions. Key trends expected include the prioritization of convenience to accommodate on-the-go lifestyles, a focus on diverse flavors and ingredients, a commitment to sustainability, the popularity of locally sourced and organic options, and the continuous rise of online retail and e-commerce.

The growth of the packaged salad market is anticipated to be driven by an increasing number of health-conscious consumers. These consumers, inclined towards wellness-oriented lifestyles, are gravitating towards packaged salads due to their cholesterol-free, low-fat, low-calorie, and low-sodium attributes. Public Health England's 2021 report, surveying over 5,000 adults, revealed that 8 in 10 adults above 18 years are inclined to alter their lifestyle by embracing healthier food choices. Notably, about 43% of adults express a heightened motivation to make such lifestyle changes compared to the previous year, underscoring the rising preference for packaged salads among health-conscious individuals.

The burgeoning awareness surrounding the advantages of organic food products is poised to fuel the growth of the packaged salad market. Organic produce, cultivated without synthetic chemicals like pesticides and fertilizers, along with the absence of genetically modified organisms (GMOs), is gaining traction among health-conscious consumers. A consumer study by Simon-Kucher & Partners in July 2022, involving 10,000 participants, highlighted the significance of sustainability as a purchase criterion for 60% of global consumers, with the US showing a slightly higher preference at 61%. This growing awareness of the benefits of organic food products is a significant driver behind the expansion of the packaged salad market in the forecasted period.

Product innovation emerges as a prominent trend within the packaged salad market, with major players striving to introduce novel and innovative offerings. An instance of this trend occurred in April 2021 when Fresh Express, a US-based packaged salad company, unveiled three new salad kit flavors. The introduction of Twisted Caesar Classic Caesar, Twisted Caesar Asian Caesar Chopped Salad Kits, and an Italian Balsamic Salad Kit broadened the company's product range, offering consumers a diverse selection of salads compared to its previous offerings.

Leading companies in the packaged salad market are intensifying efforts to introduce innovative products such as salad kits, aiming to bolster their market competitiveness. Salad kits, pre-prepared sets containing washed and chopped vegetables, dressings, and toppings, are gaining traction. In April 2023, Taylor Farms, a US-based producer of fresh-cut fruits and vegetables, launched a new line of Mini Chopped Salad Kits. These convenient, single-serving kits offer a variety of distinctive flavors, comprising a mix of fresh vegetables, unique toppings, and crafted dressings, aiming to provide consumers with a fresh and flavorful salad experience.

In August 2021, Cox Enterprises, a conglomerate based in the US, completed the acquisition of BrightFarms, an indoor farming company also situated in the US, for an undisclosed sum. This move solidifies BrightFarms' position as a leader in indoor agriculture and significantly bolsters their capacity to produce locally sourced packaged salads.

Major companies operating in the packaged salad market report are Dole Food Company Inc., Organicgirl LLC, Fresh Express Inc., Taylor Fresh Foods Inc., Curation Foods Inc., Ready Pac Foods Inc., Vegpro International Inc., BrightFarms Inc., Mann Packaging Co. Inc., Bonduelle Group, Little Leaf Farms LLC, Driscoll's Inc., Tanimura & Antle Fresh Foods Inc., Del Monte Fresh Produce N A Inc., Church Brothers Farms, The Nunes Company Inc., Apio Inc., Mucci Farms Ltd., Windset Farms, Pure HotHouse Foods Inc., NatureFresh Farms, Houweling's Group, Mastronardi Produce Ltd., Village Farms International Inc., Sanlucar Fruit SL, Gourmet Trading Company, Wholesum Family Farms Inc., Bolthouse Farms Inc., Saladworks LLC, Eat Smart

North America was the largest region in the packaged salad market in 2023. The regions covered in the packaged salad market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the packaged salad market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary categories of packaged salad include packaged greens and packaged kits. Packaged greens predominantly consist of leafy vegetables like various lettuce types, spinach, or arugula, available in both organic and conventional varieties. These products are distributed through a range of channels, including online and offline stores.

This report provides packaged salad market statistics, including packaged salad industry global market size, regional shares, competitors with a packaged salad market share, detailed packaged salad market segments, market trends and opportunities, and any further data you may need to thrive in the packaged salad industry. This packaged salad market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The packaged salad market consists of sales of packaged salads and their types, such as vegetarian and non-vegetarian salads. These packaged salads contain rich sources of fiber and other nutrients, such as vitamins A and C, beta-carotene, calcium, folate, and phytonutrients. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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