Packaged Salad Market Report 2025

The packaged salad market size has grown strongly in recent years. It will grow from $12.1 billion in 2024 to $13.11 billion in 2025 at a compound annual growth rate (CAGR) of 8.4%. The growth in the historic period can be attributed to growing health awareness, changing consumer lifestyles, rising demand for fresh and ready-to-eat foods, convenience and time-saving, increased urbanization, focus on healthy eating trends.

The packaged salad market size is expected to see strong growth in the next few years. It will grow to $18.26 billion in 2029 at a compound annual growth rate (CAGR) of 8.6%. The growth in the forecast period can be attributed to rising demand for plant-based options, focus on immunity-boosting ingredients, innovation in salad varieties, expansion of food delivery services, introduction of smart packaging solutions, customization and personalization trends. Major trends in the forecast period include convenience and on-the-go lifestyles, flavor and ingredient diversity, sustainability, local sourcing and organic options, online retail and e-commerce.

The growing number of health-conscious consumers is anticipated to drive the growth of the packaged salad market in the future. Health-conscious consumers are individuals who adopt "wellness-oriented" lifestyles and are concerned about their nutrition, environmental stress, and overall well-being. They are increasingly turning to packaged salads due to their cholesterol-free status and low fat, calorie, and sodium content. For example, in May 2022, a survey conducted by the International Food Information Council, a US-based non-profit organization, among 1,005 American adults aged 18-80 and adult Gen Z consumers aged 18-24 revealed that approximately 52% of participants followed a specific diet or eating pattern, a rise from 39% in 2021. The most popular choices included clean eating (16%), mindful eating (14%), and calorie counting (13%). Thus, the rise in health-conscious consumers is fueling growth in the packaged salad market.

The growing awareness of the advantages of organic food products is expected to drive the growth of the packaged salad market in the future. Organic food, whether fresh or processed, is produced using organic farming practices. It is cultivated without synthetic chemicals like pesticides and human-made fertilizers and is free from genetically modified organisms (GMOs). As individuals become more health-conscious, they are increasingly seeking organic fruits and vegetables, which they perceive as healthier and more environmentally friendly. For instance, in July 2022, a consumer study conducted by Simon-Kucher & Partners, a Germany-based consulting firm, revealed that sustainability is an important purchasing criterion for 60% of consumers worldwide, with the US slightly exceeding the global average at 61%. Therefore, the heightened awareness of the benefits of organic food products is contributing to the growth of the packaged salad market during the forecast period.

Major companies in the packaged salad market are emphasizing innovation and sustainability by developing a range of convenient, fresh, and nutritious salad options to appeal to health-conscious consumers and encourage healthier eating habits. One example is the Asian Apple Salad Kit, a pre-packaged salad that features fresh greens, sliced apples, crunchy vegetables, and often a flavorful dressing inspired by Asian cuisine. For instance, in March 2024, Fresh Express, a Florida-based company that specializes in ready-to-eat salads, salad kits, and other fresh produce, introduced an Asian Apple Salad Kit along with a Twisted Caesar Creamy Truffle Caesar Chopped Salad Kit as part of its latest product innovations. These new offerings align with the brand's commitment to bringing unique, restaurant-inspired salad flavors and ingredients to the market.

Major companies in the packaged salad market are increasingly focusing on launching innovative products such as salad kits to secure a competitive advantage. A salad kit is a pre-prepared collection of ingredients for making a salad, typically comprising pre-washed and chopped vegetables, dressing, and croutons. For example, in April 2023, Taylor Farms, a US-based producer of fresh-cut fruits and vegetables, launched a new line of Mini Chopped Salad Kits, which offer a variety of unique flavors in a convenient, single-serving size. These kits aim to provide a fresh and flavorful salad experience, with each kit containing a mix of fresh vegetables, distinctive toppings, and specially crafted dressings.

In October 2023, SVB Foods, Inc., a US-based food manufacturing company, acquired Vita Specialty Foods for an undisclosed amount. This acquisition is intended to enhance SVB Foods' product portfolio, broaden its market presence, and improve its ability to respond to consumer preferences and market trends within the food industry. Vita Specialty Foods is a US-based food manufacturer that focuses on condiments, sauces, and various other food products.

Major companies operating in the packaged salad market are Dole Food Company Inc., Organicgirl LLC, Fresh Express Inc., Taylor Fresh Foods Inc., Curation Foods Inc., Ready Pac Foods Inc., Vegpro International Inc., BrightFarms Inc., Mann Packaging Co. Inc., Bonduelle Group, Little Leaf Farms LLC, Driscoll's Inc., Tanimura & Antle Fresh Foods Inc., Del Monte Fresh Produce N A Inc., Church Brothers Farms, The Nunes Company Inc., Apio Inc., Mucci Farms Ltd., Windset Farms, Pure HotHouse Foods Inc., NatureFresh Farms, Houweling's Group, Mastronardi Produce Ltd., Village Farms International Inc., Sanlucar Fruit SL, Gourmet Trading Company, Wholesum Family Farms Inc., Bolthouse Farms Inc., Saladworks LLC, Eat Smart.

North America was the largest region in the packaged salad market in 2024. The regions covered in the packaged salad market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the packaged salad market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Packaged salad refers to pre-bagged assortments of raw or cooked vegetables and fruits, often seasoned with oils, vinegars, and dressings, sometimes accompanied by meat, fish, or additional ingredients.

The primary categories of packaged salad include packaged greens and packaged kits. Packaged greens predominantly consist of leafy vegetables like various lettuce types, spinach, or arugula, available in both organic and conventional varieties. These products are distributed through a range of channels, including online and offline stores.

The packaged salad market research report is one of a series of new reports that provides packaged salad market statistics, including packaged salad industry global market size, regional shares, competitors with a packaged salad market share, detailed packaged salad market segments, market trends and opportunities, and any further data you may need to thrive in the packaged salad industry. This packaged salad market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The packaged salad market consists of sales of packaged salads and their types, such as vegetarian and non-vegetarian salads. These packaged salads contain rich sources of fiber and other nutrients, such as vitamins A and C, beta-carotene, calcium, folate, and phytonutrients. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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