Ascorbic Acid Global Market Report 2024

The global ascorbic acid market has grown strongly in recent years. It will grow from $1.49 billion in 2023 to $1.6 billion in 2024 at a compound annual growth rate (CAGR) of 7.4%. The observed growth in the historical period can be attributed to various factors, including health and nutrition trends, increased demand in the food and beverage industry, pharmaceutical applications, the rising popularity of supplements and nutraceuticals, and the development of functional food products.

The global ascorbic acid market is expected to see strong growth in the next few years. It will grow to $2.18 billion in 2028 at a compound annual growth rate (CAGR) of 8.1%. The anticipated growth in the forecast period can be attributed to various factors, including the implementation of cost-efficiency strategies, increased focus on health crisis preparedness, changing consumer preferences favoring natural additives, and the impact of global supply chain dynamics. Major trends expected in the forecast period include the adoption of sustainable agriculture practices, a heightened focus on health and immunity, the utilization of ascorbic acid in animal feed supplements, ongoing technological innovations, and the influence of global trade dynamics.

The escalating necessity to mitigate the risk of chronic diseases is poised to be a driving force propelling the growth of the ascorbic acid market. Chronic diseases, typically incurable but manageable long-term illnesses, can witness a slowdown in progression and an enhancement in patients' health through the consumption of ascorbic acid and related products. For instance, the March 2021 report from the National Institute of Health (NIH) highlighted that daily vitamin C intake could potentially reduce cancer risk by up to 63% and decrease the likelihood of heart stroke by 42% in adults. Furthermore, data from the World Health Organization in 2021 revealed that cardiovascular diseases (CVDs) stand as the foremost cause of global mortality, claiming approximately 17.9 million lives annually. Hence, the burgeoning need to mitigate chronic disease risk is anticipated to drive the ascent of the ascorbic acid market.

A surge in awareness regarding health and wellness is poised to propel the growth of the ascorbic acid market. Health and wellness, encompassing multifaceted aspects of overall well-being encompassing physical and mental health, find significant support in ascorbic acid, commonly recognized as vitamin C. Its potent antioxidant properties bolster the body's defenses against oxidative stress, fortifying the immune system and fostering holistic well-being. Notably, in September 2022, a survey by McKinsey & Company involving 7,500 consumers across six countries revealed that 79% consider well-being as crucial, with 42% ranking it as a top priority. Thus, the surge in health and wellness awareness stands pivotal in propelling the ascorbic acid market.

Innovations in products constitute a pivotal trend gaining momentum within the ascorbic acid market. Major market players are channeling efforts into innovating ascorbic acid applications, notably in cosmetics, to maintain their positions in the market. For instance, in August 2022, NeoStrata, Inc., a US-based pharmaceutical company specializing in skincare products, introduced the Vitamin C Serum. This innovative serum incorporates 15% Vitamin C, 2% Gluconolactone (PHA), 1% Feverfew Extract, and Green Tea Extract. Designed to address uneven skin tone, dark spots, and visible skin discoloration, the serum also acts as a defense against environmental irritants, marking a significant advancement in skincare technology leveraging ascorbic acid.

Major players within the ascorbic acid market are strategically introducing cutting-edge technologies such as Fiber Interlaced Liposomal (FIL) technology to fortify their market positions. FIL technology represents an innovative approach capable of transforming liquid liposomes into a novel stabilized form of powdered liposomes. For example, in May 2023, Vidya Herbs, an India-based manufacturer specializing in plant extracts and essential oils, unveiled a new technology leveraging Fiber Interlaced Liposomal (FIL) technology to optimize vitamin C. This technological advancement ensures the seamless integration of dietary fibers and lecithin, preserving the spherical core structure of the powder. Consequently, this approach enhances the activity of liposomes, whereby the delivery vehicles for FIL facilitate a controlled release of vitamin C, enhancing absorption and minimizing breakdown within the gastrointestinal tract. The primary objective of this equilibrium optimization is to elevate bioavailability and efficacy while ensuring the sustained release of biomolecules.

In a notable move during August 2021, Nestlé, a Switzerland-based multinational corporation in the food and beverage processing sector, acquired The Bountiful Company for an undisclosed sum. This strategic acquisition by Nestlé aims to expand its array of trusted products and further augment ways to enhance customer health globally. The Bountiful Company, headquartered in the United States, specializes in dietary supplements. This acquisition aligns with Nestlé's strategic vision to diversify its offerings and strengthen its presence in the health and wellness domain by leveraging The Bountiful Company's expertise in dietary supplements.

Major companies operating in the ascorbic acid market report are Koninklijke DSM NV, Northeast Pharmaceutical Group Co. Ltd., CSPC Pharmaceutical Group, Bactolac Pharmaceutical Inc., BASF SE, LabChem Inc., Muby Chemicals Pvt. Ltd., Merck & Co. Inc., Foodchem International Corporation, Bayer AG, North China Pharmaceutical Group, Sigma-Aldrich Corporation, The Bountiful Company, Reckon Organics Pvt. Ltd., Homart Pharmaceuticals Pty Ltd., Archer-Daniels-Midland Company, Amway Corporation, Tirlán Co-operative Society Limited, Changsha Natureway Co. Ltd., DSM Nutritional Products AG, Glanbia PLC, Gujchem Biotech, Hangzhou Go Top Peptide Biotech Co. Ltd., Hebei Welcome Pharmaceutical Co. Ltd., Huachang Pharmaceuticals, LGM Pharma LLC, Nutrilo GmbH, Shaanxi Iknow Biotechnology Co. Ltd., Shandong Luwei Pharmaceutical, Sichuan Tongsheng Amino Acid Co. Ltd.

Asia-Pacific was the largest region in the ascorbic acid market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the ascorbic acid market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the ascorbic acid market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The main types of ascorbic acid derivatives include calcium ascorbate, sodium ascorbate, magnesium ascorbate, potassium ascorbate, and D-isoascorbic ascorbate. Calcium ascorbate, for example, is a calcium salt of ascorbic acid, appearing as a white or yellow crystalline powder. It is employed as a preservative in food, contributing to immunological performance, tissue healing, and other functions. Ascorbic acid is produced in different grades, including pharmaceutical grades and food grades, and is formulated into various forms such as tablets, tonics, and injections. The distribution channels for ascorbic acid encompass both online and offline platforms. Its applications span across industries such as food and beverages, pharmaceuticals, cosmetics, chemicals, agriculture, and others.

This report provides ascorbic acid market statistics, including ascorbic acid industry global market size, regional shares, competitors with an ascorbic acid market share, detailed ascorbic acid market segments, market trends and opportunities, and any further data you may need to thrive in the ascorbic acid industry. This ascorbic acid market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The ascorbic acid market consists of sales of dehydroascorbate, calcium threonate, xylonate, lyxonate, and L-ascorbic acid, industrial grade, cosmetic grade, and liquid and powder form. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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