Low Calorie Snacks Market Report 2025

The low calorie snacks market size has grown rapidly in recent years. It will grow from $12.74 billion in 2024 to $14.65 billion in 2025 at a compound annual growth rate (CAGR) of 15%. The growth in the historic period can be attributed to functional snacking, changing lifestyles, sustainability concerns, customization in snacking, educational campaigns.

The low calorie snacks market size is expected to see rapid growth in the next few years. It will grow to $26.35 billion in 2029 at a compound annual growth rate (CAGR) of 15.8%. The growth in the forecast period can be attributed to convenience and on-the-go consumption, diverse flavor profiles, education and awareness initiatives, regulatory developments, increasing social media influence. Major trends in the forecast period include portion control and packaging innovation, education and awareness campaign, regulatory changes, health apps and wearables, social media influence, snack customization, ethical and sustainable choices.

Increasing consumer awareness of health and fitness is projected to drive the growth of the low-calorie snacks market in the coming years. As health consciousness rises, more consumers are opting for low-calorie snacks and similar products. Obesity, characterized by a higher body fat percentage, can be effectively managed with a low-calorie diet, which accelerates the fat-burning process and induces a catabolic state in the body. For instance, in May 2023, the Organic Industry Survey published by the Organic Trade Association - a US-based membership organization - indicated that organic food sales in the United States reached $61.67 billion in 2022, reflecting a 4.3% increase from $59.149 billion in 2021. Furthermore, the World Obesity Federation projects that by 2030, 1 billion people globally, including 1 in 5 women and 1 in 7 men, will be living with obesity. Thus, rising consumer awareness about health and fitness is significantly driving the demand for low-calorie snacks.

The surge in the vegan demographic is projected to fuel the expansion of the low-calorie snacks sector. This cohort adheres strictly to a vegetarian lifestyle, abstaining from animal products like meat, eggs, and dairy. Their preference for low-calorie snacks aligns with plant-based, nutrient-rich alternatives that cater to their dietary choices, promoting a healthier snacking option within the vegan community. Statistics from January 2023 revealed that Germany exhibited the highest vegetarianism rates, with over 1.5 million vegans and nearly 8 million consumers opting for vegetarian fare in 2022. Thus, the burgeoning vegan population significantly impacts the growth trajectory of the low-calorie snacks market.

Within the low-calorie snacks market, product innovation emerges as a prominent trend gaining traction. Leading firms are channeling efforts into novel offerings like plant-based products and low-calorie, low-sugar, and low-fat dessert options to maintain market relevance. An example is Mars Inc.'s launch of low-calorie versions of Mars, Snickers, Bounty, and Galaxy bars in 2022, crafted with over 75% fruit and nuts to curtail calories typically associated with sugary treats. These products align with forthcoming regulations targeting food and drink items high in fat, salt, or sugar (HFSS).

Prominent companies in the low-calorie snacks sector are intensifying their focus on introducing low-calorie, high-protein foods. These dietary options provide a reduced calorie count per serving while offering substantial protein content. Siwar Foods, for instance, introduced a new line of gourmet healthy ready-to-eat meals in September 2022. The range includes calorie-controlled dishes such as Brazilian Steak with Spinach, each serving containing less than 350 calories, alongside high-protein options like Basil Chicken with Zucchini, boasting 45 grams of protein per serving. These meals are positioned as healthy, low-calorie alternatives catering to consumer demand for nutritional value.

In January 2024, Ghodawat Consumer Limited, an India-based company in the consumer goods (FMCG) sector, acquired To Be Honest for an undisclosed amount. This acquisition allows GCL to enter the expanding health snack market. TBH employs an innovative vacuum cooking process that results in products with high nutritional value and functional benefits, surpassing typical low-calorie options. To Be Honest is an India-based brand specializing in healthy, low-calorie snacks.

Major companies operating in the low calorie snacks market are Nestlé SA, Conagra Brands Inc., Tyson Foods Inc., Danone SA, PepsiCo Inc., General Mills Inc., Dole PLC, Calbee Inc., Mondelez International Inc., The Kraft Heinz Company, The Hain Celestial Group Inc., Medifast Inc., Bernard Food Industries Inc., Ingredion Incorporated, Warrell Corporation, Fiber One, Halo Top Creamery, Kind LLC, Amplify Snack Brands Inc., Popchips Inc., PopCorners, Quest Nutrition LLC, Rhythm Superfoods LLC, Sahale Snacks Inc., Simply 7 Snacks LLC, SimplyProtein LLC, The Skinny Cow, SkinnyPop Popcorn LLC, Smartfood Popcorn, Snikiddy LLC, SunButter LLC, The Better Chip LLC, The Good Bean Inc.

North America was the largest region in the low calorie snacks market in 2024. The regions covered in the low calorie snacks market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the low calorie snacks market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Low-calorie snacks are food products labeled as low calorie, containing 40 calories or fewer, and designed to have no negative impact on the body. These snacks offer a convenient and portable solution for curbing hunger and managing calorie intake, making it easier to maintain or lose weight without experiencing feelings of deprivation.

Packaging for low-calorie snacks comes in various forms, including bags, boxes, pouches, cans, jars, and more. These products are distributed through multiple retail channels, such as supermarkets, hypermarkets, specialty stores, and various online platforms. The distribution channels cater to diverse consumer preferences and shopping habits, ensuring accessibility across different markets and customer segments.

The low-calorie snacks market research report is one of a series of new reports that provides low-calorie snacks market statistics, including low-calorie snacks industry global market size, regional shares, competitors with a low-calorie snacks market share, detailed low-calorie snacks market segments, market trends and opportunities, and any further data you may need to thrive in the low-calorie snacks industry. This low-calorie snacks market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The low-calorie snacks market consists of sales of bakery snacks, nuts, and dried fruits. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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