Low Calorie Snacks Global Market Report 2024

The global low calorie snacks market has grown rapidly in recent years. It will grow from $11.08 billion in 2023 to $12.74 billion in 2024 at a compound annual growth rate (CAGR) of 15.0%. The growth observed in the historical period can be attributed to several factors including the rise of functional snacking, shifts in lifestyles, increasing concerns about sustainability, the trend towards customized snack options, and the impact of educational campaigns promoting healthier snacking habits.

The global low calorie snacks market is expected to see rapid growth in the next few years. It will grow to $22.7 billion in 2028 at a compound annual growth rate (CAGR) of 15.5%. Anticipated growth in the upcoming period is linked to various factors such as the convenience of on-the-go consumption, a wide range of flavor choices, educational initiatives promoting awareness, evolving regulatory landscapes, and the expanding influence of social media. Key trends expected in this forecast period encompass innovations in portion control and packaging, continued emphasis on education and awareness campaigns, shifts in regulations, the integration of health apps and wearables, the persistent impact of social media, the trend towards snack customization, and a growing focus on ethical and sustainable options within the snack industry.

The expanding consciousness around health and fitness is anticipated to drive the growth of the low-calorie snacks market. With consumers increasingly opting for low-calorie snacks due to heightened health awareness, this trend is pivotal. Addressing conditions like obesity and diabetes, a low-calorie diet expedites fat burning and induces a catabolic state in the body. Reports from June 2022 indicated that approximately 66.5 million individuals were enrolled in health clubs in the United States in 2021. Forecasts from the World Obesity Federation suggest that by 2030, around 1 billion people globally, with 1 in 5 women and 1 in 7 men, will grapple with obesity. Hence, the surge in health and fitness awareness is a driving force behind the low-calorie snacks market.

The surge in the vegan demographic is projected to fuel the expansion of the low-calorie snacks sector. This cohort adheres strictly to a vegetarian lifestyle, abstaining from animal products like meat, eggs, and dairy. Their preference for low-calorie snacks aligns with plant-based, nutrient-rich alternatives that cater to their dietary choices, promoting a healthier snacking option within the vegan community. Statistics from January 2023 revealed that Germany exhibited the highest vegetarianism rates, with over 1.5 million vegans and nearly 8 million consumers opting for vegetarian fare in 2022. Thus, the burgeoning vegan population significantly impacts the growth trajectory of the low-calorie snacks market.

Within the low-calorie snacks market, product innovation emerges as a prominent trend gaining traction. Leading firms are channeling efforts into novel offerings like plant-based products and low-calorie, low-sugar, and low-fat dessert options to maintain market relevance. An example is Mars Inc.'s launch of low-calorie versions of Mars, Snickers, Bounty, and Galaxy bars in 2022, crafted with over 75% fruit and nuts to curtail calories typically associated with sugary treats. These products align with forthcoming regulations targeting food and drink items high in fat, salt, or sugar (HFSS).

Prominent companies in the low-calorie snacks sector are intensifying their focus on introducing low-calorie, high-protein foods. These dietary options provide a reduced calorie count per serving while offering substantial protein content. Siwar Foods, for instance, introduced a new line of gourmet healthy ready-to-eat meals in September 2022. The range includes calorie-controlled dishes such as Brazilian Steak with Spinach, each serving containing less than 350 calories, alongside high-protein options like Basil Chicken with Zucchini, boasting 45 grams of protein per serving. These meals are positioned as healthy, low-calorie alternatives catering to consumer demand for nutritional value.

In January 2021, Mondelz International, a US-based American candy, food, beverage, and snack food corporation, acquired Hu Master Holdings, the parent company of Hu Products, for an undisclosed amount. With this acquisition, the company will expand the availability of acclaimed vegan and paleo-friendly chocolate bars, which adhere to a stringent set of Ultrasimple sourcing guidelines and ingredient guidelines. Hu Products is a US-based low-calorie snack company that offers premium snacks.

Major companies operating in the low calorie snacks market report are Nestlé SA, Conagra Brands Inc., Tyson Foods Inc., Danone SA, PepsiCo Inc., General Mills Inc., Dole PLC, Calbee Inc., Mondelez International Inc., The Kraft Heinz Company, The Hain Celestial Group Inc., Medifast Inc., Bernard Food Industries Inc., Ingredion Incorporated, Warrell Corporation, Fiber One, Halo Top Creamery, Kind LLC, Amplify Snack Brands Inc., Popchips Inc., PopCorners, Quest Nutrition LLC, Rhythm Superfoods LLC, Sahale Snacks Inc., Simply 7 Snacks LLC, SimplyProtein LLC, The Skinny Cow, SkinnyPop Popcorn LLC, Smartfood Popcorn, Snikiddy LLC, SunButter LLC, The Better Chip LLC, The Good Bean Inc.

North America was the largest region in the low calorie snacks market in 2023. The regions covered in the low calorie snacks market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the low calorie snacks market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Packaging for low-calorie snacks comes in various forms, including bags, boxes, pouches, cans, jars, and more. These products are distributed through multiple retail channels, such as supermarkets, hypermarkets, specialty stores, and various online platforms. The distribution channels cater to diverse consumer preferences and shopping habits, ensuring accessibility across different markets and customer segments.

This report provides low-calorie snacks market statistics, including low-calorie snacks industry global market size, regional shares, competitors with a low-calorie snacks market share, detailed low-calorie snacks market segments, market trends and opportunities, and any further data you may need to thrive in the low-calorie snacks industry. This low-calorie snacks market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The low-calorie snacks market consists of sales of bakery snacks, nuts, and dried fruits. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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