Biscuits Market Report 2025

The biscuits market size has grown strongly in recent years. It will grow from $127.99 billion in 2024 to $135.3 billion in 2025 at a compound annual growth rate (CAGR) of 5.7%. The growth in the historic period can be attributed to changing consumer lifestyles, health and wellness trends, the rise of online shopping, trade policies, and crisis events.

The biscuits market size is expected to see strong growth in the next few years. It will grow to $168.45 billion in 2029 at a compound annual growth rate (CAGR) of 5.6%. The growth in the forecast period can be attributed to personalization trends, global flavor fusion, growth in plant-based diets, diverse dietary preferences, and government regulations. Major trends in the forecast period include artisanal and craft biscuits, subscription models, interactive packaging, culinary collaborations, and blockchain traceability.

The anticipated growth of the biscuits market is strongly influenced by the phenomenon of rapid urbanization. Urbanization, characterized by the migration of populations into concentrated urban areas, is a transformative force that repurposes land for residential, commercial, industrial, and transportation purposes. This global trend is significantly impacting food systems, shaping spatial patterns of food demand, and influencing consumer preferences. As of April 2022, according to the World Economic Forum, a Switzerland-based international non-governmental organization, the proportion of the global population residing in cities is projected to reach 80% by 2050. Currently, more than 4.3 billion people, constituting 55% of the world's population, reside in urban areas, and this figure is anticipated to escalate to 80% by 2050. In light of this, the biscuits market is experiencing growth propelled by the ongoing trend of rapid urbanization.

The projected growth of the biscuits market is closely tied to the rising consumer preference for healthy snacking. Healthy snacking involves the consumption of nutritionally balanced food items between main meals, emphasizing choices that deliver essential nutrients, sustain energy levels, and contribute to overall well-being. Biscuits emerge as a favorable option for healthy snacking when crafted with whole grains, offering fiber and essential nutrients for prolonged energy. As of December 2022, insights from Food Insight, a US-based scientific information center, reveal that a survey conducted by the International Food Information Council indicates that 73% of individuals incorporate snacking into their daily routines, with younger generations displaying a preference for energy-boosting snacks. This underscores the growing inclination toward healthy snacking habits, positioning biscuits as a key player in meeting this demand and consequently driving the overall growth of the biscuits market.

Major companies in the biscuits market are concentrating on developing innovative products, including gluten-free and plant-based options, as well as biscuits with added nutritional ingredients, high protein content, and low-sugar or sugar-free varieties. High nutritional value biscuits are formulated to provide essential nutrients, making them healthier alternatives to standard biscuits. For example, in August 2024, ITC, an India-based business and information technology company, launched the Sunfeast Super Egg & Milk Biscuit. This new product targets children and represents a strategic move into an underrepresented segment of the biscuit market. It aims to address a gap by offering a snack that combines nutritious ingredients like eggs and milk, which are crucial for child development. This launch is part of ITC's broader strategy to innovate in the food sector and respond to consumer preferences that emphasize health and convenience.

Prominent companies within the biscuits market are increasingly prioritizing strategic collaborations as a means to deliver reliable services to customers. Strategic collaboration involves a mutually beneficial partnership between independent entities, working together to achieve shared goals that align with their respective strategic objectives. A case in point is the collaboration between Reliance Consumer Products Limited, an Indian-based provider of fast-moving consumer goods, and Maliban Biscuit Manufactories, a Sri Lanka-based provider of bakery products. In February 2023, these companies entered into a strategic partnership aimed at bringing Maliban's popular range of biscuits, crackers, cookies, and wafers to Indian consumers. This collaboration exemplifies the industry's focus on leveraging partnerships to expand product offerings and provide enhanced services to meet the evolving needs of customers within the biscuits market.

In October 2022, Britannia, an India-based multinational food products company, finalized the acquisition of Kenafric Biscuits, a Kenyan biscuit manufacturer, for approximately 138.7 million Kenyan Shillings (around INR92 million). This strategic acquisition aims to strengthen Britannia's presence in the African market by establishing a manufacturing base and enhancing the distribution of biscuit products throughout the region. Kenafric Biscuits Ltd is a Kenyan-based company specializing in biscuit manufacturing.

Major companies operating in the biscuits market include Universal Robina Corporation, Nestlé S.A., Mars Incorporated, Mondelez International Inc., Grupo Bimbo S.A.B. de C.V., Kellogg Company, The Kellogg Company, Pladis Global, Lotte Corporation, The Hershey Company, ITC Limited, Patanjali Ayurved Limited, Dali Foods Group Co. Ltd., Britannia Industries Limited, United Biscuits (UK) Limited, Lotus Bakeries NV, Parle Agro Pvt. Ltd., Pepperidge Farm Incorporated, Walkers Shortbread Ltd., Arnott's Ltd., Bahlsen GmbH & Co. KG, Cremica Food Industries Limited, Leclerc Foods USA Inc., Burton's Biscuit Company, Surya Food & Agro Ltd., Ravi Foods Pvt. Ltd., Anmol Industries Limited, Duke and Sons Pvt. Ltd., C.A. Pillsbury and Company, Loacker S.p.A.

Europe was the largest region in the biscuits market in 2024. South America is expected to be the fastest-growing region in the biscuits market report during the forecast period. The regions covered in the biscuits market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the biscuits market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Biscuits are baked food items crafted from ingredients such as flour, shortening, baking powder or soda, alongside other supplementary components.

The primary categories of biscuits include crackers, savory biscuits, and sweet biscuits. Crackers and savory biscuits encompass a diverse range of shapes, sizes, colors, and flavors, commonly measuring three inches or less in diameter. They typically maintain a low moisture content, ranging from one to five percent, and are crafted from grain flours sourced from wheat, oats, or millet. These biscuits are available in various flavors, including plain, chocolate, sour cream, cheese, spiced, as well as infused with fruits and nuts. They are distributed through supermarkets, hypermarkets, specialist retailers, convenience stores, online retail platforms, and other diversified distribution channels.

The biscuits market research report is one of a series of new reports that provides biscuits market statistics, including biscuits industry global market size, regional shares, competitors with a biscuits market share, detailed biscuits market segments, market trends and opportunities, and any further data you may need to thrive in the biscuits industry. This biscuit market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The biscuits market consists of sales of cream crackers, flavored crackers, and sandwich biscuits. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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