Food Fortifying Agents Market Report 2025

The food fortifying agents market size has grown rapidly in recent years. It will grow from $109.24 billion in 2024 to $124.06 billion in 2025 at a compound annual growth rate (CAGR) of 13.6%. The growth in the historic period can be attributed to nutritional deficiency awareness, government mandates and regulations, health and wellness trends, increased consumer awareness, global malnutrition concerns.

The food fortifying agents market size is expected to see rapid growth in the next few years. It will grow to $212.2 billion in 2029 at a compound annual growth rate (CAGR) of 14.4%. The growth in the forecast period can be attributed to economic development goals, sustainable fortification practices, customization and personalization, global food supply chain integration, nutritional deficiency awareness. Major trends in the forecast period include advanced fortification technologies, fortification of convenience foods, global nutrition initiatives, sports nutrition and performance enhancement.

The upward trajectory of chronic diseases is a driving force behind the food fortifying agents market's growth. Chronic diseases, encompassing conditions like heart disease, cancer, asthma, and diabetes, can be managed through early detection, improved diet, exercise, and treatment therapy. As these diseases become more prevalent, there is a corresponding increase in consumer demand for healthy food, propelling the market for food fortifying agents. Notably, the Partnership to Fight Chronic Disease (PFCD) projects that chronic diseases will impact nearly 49% of the U.S. population, approximately 164 million Americans, by 2025, reinforcing the market's expansion.

The rise in sports activities is anticipated to boost the growth of the food fortifying agents market in the coming years. Sports activities encompass physical games or exercises that require skill and effort, often conducted in a competitive and organized manner, with the goal of enhancing or maintaining physical abilities while providing enjoyment to participants. Food fortifying agents are essential for supporting athletic performance and sports activities. By incorporating vital nutrients, vitamins, minerals, and amino acids into food products, these agents enhance the nutritional value of diets, which is particularly crucial for athletes and individuals involved in sports. For example, in January 2023, the Department of Health and Aged Care, an Australian Government department, reported that over 90% of adults enjoy participating in sports. Annually, three million young people and nearly 13 million adults engage in athletics, with 3.1 million Australians volunteering in sports and active leisure each year. Thus, the growing interest in sports activities is driving the expansion of the food fortifying agents market.

Product innovation stands out as a prominent trend in the food fortifying agents market, with major players actively launching innovative products to diversify their portfolios and attract a broader consumer base. For example, Nestlé Health Science introduced two new probiotics in solid beverage form in China in September 2022. These probiotics, containing specific strains and additional components like prebiotics, vitamin C, and zInc., aim to support growth and address allergies in children. The absence of common allergens further enhances the appeal of these innovative products, showcasing the industry's commitment to meeting evolving consumer needs.

Strategic collaborations are a focal point for major companies operating in the food fortifying agents market, aiming to secure a competitive edge. These collaborations extend beyond partnerships between companies within the food fortifying agents production sector to include alliances with regulatory bodies, healthcare organizations, and food manufacturers. GNC Holdings LLC's collaboration with Nuritas in August 2023, resulting in the launch of Beyond Raw Dynamic Whey High-Tech Protein, exemplifies this trend. This fortified agent, enriched with the plant peptide PeptiStrong, demonstrates clinical benefits such as increased muscle protein synthesis and reduced signs of muscle breakdown and inflammation post-exercise. The strategic collaboration positions the product to outperform standard whey protein, emphasizing the industry's commitment to advancing nutritional science for enhanced consumer well-being.

In May 2022, Koninklijke DSM N.V., a Netherlands-based company specializing in health, nutrition, and materials, partnered with the World Food Programme. This collaboration aims to improve the availability and accessibility of nutritious foods to better serve vulnerable populations during crucial dietary decision-making moments. The World Food Programme, based in Italy, is the United Nations' food assistance arm, focused on fighting global hunger and promoting food security.

Major companies operating in the food fortifying agents market are Koninklijke DSM N.V., Chr. Hansen A/S, BASF SE, DuPont de Nemours Inc., Tate & Lyle Plc., Ingredion Incorporated, Archer Daniels Midland Company, Nestle SA, The Kellogg Company, A&B Ingredients Inc., Royal Cosun, Stratum Nutrition, Wenda Ingredients LLC, ABF Ingredients, Cargill Incorporated, FMC Corporation., Glanbia plc., Zhejiang Garden Biochemical High-tech Co. Ltd, Kerry Group plc., Nutralliance Inc., Nutrifusion LLC, Prinova Group LLC, Sensus B.V., SternVitamin GmbH & Co. KG, Roquette Frères, The Wright Group.

North America was the largest region in the food fortifying agents market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the food fortifying agents market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the food fortifying agents market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Food fortifying agents play a pivotal role in enhancing the nutritional content of food by incorporating essential micronutrients. This proactive measure of fortifying food is not only safe but also cost-effective, serving as an efficient method to improve diets and address micronutrient deficiencies.

The primary categories of food fortifying agents include minerals, vitamins, lipids, carbohydrates, proteins and amino acids, prebiotics, probiotics, and various others. Minerals are particularly instrumental in fortifying foods that may lack these essential nutrients. Key minerals like calcium, phosphorus, potassium, sodium, and others are crucial for promoting healthy growth and development in the human body. The incorporation of food fortifying agents involves diverse methods such as powder enrichment, premixes and coatings, drum drying, dusting, and spray drying, often utilizing microencapsulation processes. These agents find application in a wide array of food categories, spanning cereals and cereal-based products, dairy and dairy-based items, fats and oils, bulk food items, beverages, infant formula, dietary supplements, and various other food applications. This strategic use of fortifying agents contributes to elevating the nutritional quality of food products across diverse segments of the food industry.

The food fortifying agents market research report is one of a series of new reports that provides food fortifying agents market statistics, including food fortifying agents industry global market size, regional shares, competitors with a food fortifying agents market share, detailed food fortifying agents market segments, market trends and opportunities, and any further data you may need to thrive in the food fortifying agents industry. This food fortifying agents market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The food fortifying agents market consists of sales of micronutrients and dietary fiber. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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