Sensitive Data Discovery Global Market Report 2024

The global sensitive data discovery market has grown exponentially in recent years. It will grow from $7.48 billion in 2023 to $9.07 billion in 2024 at a compound annual growth rate (CAGR) of 21.2%. Historical growth can be linked to incidents of data breaches, heightened concerns regarding consumer privacy, shifts in the environmental landscape, rising data volumes, and increased risks associated with third-party entities.

The global sensitive data discovery market is expected to see rapid growth in the next few years. It will grow to $17.63 billion in 2028 at a compound annual growth rate (CAGR) of 18.1%. The expected growth in the upcoming period is driven by ongoing developments in data regulations, increased risks posed by cybersecurity threats, the rising adoption of cloud services, changing workforce models encompassing remote and hybrid setups, and the expanding reach of IoT and edge computing. Noteworthy trends anticipated in this period encompass strategic partnerships, innovative product developments, the introduction of advanced solutions, and the integration of IoT technologies.

The sensitive data discovery market is experiencing significant growth, driven by a notable increase in investment in data privacy and security measures. Data privacy, encompassing aspects like proper storage, retention, access, and security of sensitive data, has become a focal point for organizations aiming to protect against malicious threats. As highlighted by a May 2021 report from Gartner, a prominent management consulting firm, spending on data security reached $3.5 billion in 2021, reflecting a substantial growth rate of 17.5%. This upward trend in investment underlines the growing recognition of the importance of robust data privacy and security practices, indicating a positive trajectory for the sensitive data discovery market.

The sensitive data discovery market is poised for growth due to increasing demand in the retail industry. The retail sector, a crucial component of the economy, involves the sale of goods and services to consumers. Sensitive data discovery solutions play a pivotal role in enhancing data security within the retail industry, addressing key aspects such as compliance, customer trust, cybersecurity, and operational efficiency. Recent data from the Office for National Statistics (ONS), a UK-based government department, indicates a projected increase of 0.7% in retail sales for June 2023. This surge in demand within the retail sector is a significant driver for the sensitive data discovery market, emphasizing its relevance and expanding applications.

Technological advancement stands out as a prominent trend in the sensitive data discovery market. Leading industry players are prioritizing cutting-edge technology to reinforce their positions in this dynamic market. An illustrative example is the launch of the Concentric Semantic Intelligence platform by Concentric AI, an India-based software company, in August 2022. Leveraging AI technology, this platform uniquely safeguards sensitive data shared as text or attachments across various business messaging platforms. By offering centralized remediation tools, Concentric AI's solution empowers security professionals to effectively manage data security, address access issues, and proactively prevent data loss. This technological innovation underscores the commitment of industry players to stay at the forefront of sensitive data discovery solutions, catering to evolving cybersecurity needs.

Major players in the sensitive data discovery market are strategically focusing on the development of innovative products, particularly in the realm of automated sensitive data discovery, to drive revenue growth within their market segment. Automated sensitive data discovery involves the application of advanced technology and software tools to autonomously classify data based on sensitivity, ensure uniform tagging across various platforms, and conduct thorough scans of data sources. A notable example is Amazon Web Services (AWS), a leading US-based cloud security service company, which introduced automated sensitive data discovery through its product, Macie, in November 2022. Macie facilitates the creation of an interactive data map that displays the locations of sensitive data within S3 for all activated accounts and regions. This tool employs automated algorithms, including resource clustering based on attributes like bucket names, file types, and prefixes, to streamline the identification of sensitive material in S3 buckets. By reducing the need for extensive data scanning, Macie aims to lower monitoring costs, enhance responsiveness to data security issues, and provide continuous identification and resolution without manual configuration.

In a strategic move to strengthen their position in the sensitive data discovery market, Exterro Inc., a prominent US-based software company specializing in legal and data management solutions, executed an acquisition in November 2023. The undisclosed acquisition involved Divebell Inc., a US-based data discovery and privacy platform. This acquisition enables Exterro to integrate Divebell's robust data discovery capabilities into its comprehensive legal Governance, Risk, and Compliance (GRC) platform. The integrated solution will offer enhanced efficiency, power, and affordability, meeting the evolving regulatory and compliance requirements. Additionally, the acquisition is a strategic response to the increasing cybersecurity risks faced by businesses. Divebell's technology empowers businesses to manage data access, enforce retention guidelines, encrypt critical data, and promptly notify customers of data breaches. This strategic move positions Exterro as a comprehensive solution provider, addressing both legal and cybersecurity needs in the evolving landscape of sensitive data management.

Major companies operating in the sensitive data discovery market report are IBM Corporation, Microsoft Corporation, Oracle Corporation, Amazon Web Services Inc., Google LLC, Hitachi Ltd., SolarWinds Corporation, Thales Group S.A., Micro Focus International PLC, Proofpoint Inc., Netwrix Corporation, Varonis Systems Inc., Digital Guardian, Solix Technologies Inc., Immuta Inc., 1touch.io Inc., Nightfall AI Inc., DataSunrise Inc., DataGrail Inc., Dathena Inc., BigID Inc., Informatica Corporation, Spirion Corporation, PKWARE Inc., OneTrust, Securiti Inc., Egnyte Inc., BetterCloud Inc., Safetica Inc., MineOS Inc.

North America was the largest region in the sensitive data discovery market share in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sensitive data discovery market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sensitive data discovery market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

It consists of solutions and services designed for this purpose. These solutions aid in recovering lost or damaged data, offering tailored products to address specific data discovery needs. Sensitive data discovery tools are deployed in both large enterprises and small to medium-sized businesses, either on-premises or in the cloud. They find applications in security and risk management, asset and compliance management, among others, serving industries such as BFSI, government, healthcare, retail, telecommunications, and IT.

This report provides sensitive data discovery market statistics, including sensitive data discovery industry global market size, regional shares, competitors with a sensitive data discovery market share, detailed sensitive data discovery market segments, market trends and opportunities, and any further data you may need to thrive in the sensitive data discovery industry. This sensitive data discovery market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The sensitive data discovery market includes revenues earned by entities by managed service, professional services, public cloud, private cloud and hybrid cloud. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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