The sensitive data discovery market size has grown exponentially in recent years. It will grow from $8.89 billion in 2024 to $10.67 billion in 2025 at a compound annual growth rate (CAGR) of 20%. The growth in the historic period can be attributed to data breach incident, consumer privacy concerns, environmental changes, increased data volumes, third-party risks.
The sensitive data discovery market size is expected to see rapid growth in the next few years. It will grow to $20.69 billion in 2029 at a compound annual growth rate (CAGR) of 18%. The growth in the forecast period can be attributed to continued data regulation evolution, heightened cybersecurity threats, cloud adoption trajectory, remote and hybrid workforce dynamics, IoT and edge computing expansion. Major trends in the forecast period include strategic collaborations, product innovations, advanced solutions, IoT integration.
The increasing investment in data privacy and security is driving the growth of the sensitive data discovery market. Data privacy refers to a facet of data protection that focuses on the proper storage, retention, immutability, access, and security of sensitive data. Sensitive data discovery plays a crucial role in safeguarding data from malicious threats and supporting an effective data privacy and security strategy. Globally, the United States is the largest player in the data security market, contributing over 40% of total global revenues. In 2024, U.S. data security revenue is projected to reach approximately USD 2.9 billion, with forecasts indicating a significant increase of 66% to nearly USD 4.8 billion by 2029.
The sensitive data discovery market is poised for growth due to increasing demand in the retail industry. The retail sector, a crucial component of the economy, involves the sale of goods and services to consumers. Sensitive data discovery solutions play a pivotal role in enhancing data security within the retail industry, addressing key aspects such as compliance, customer trust, cybersecurity, and operational efficiency. Recent data from the Office for National Statistics (ONS), a UK-based government department, indicates a projected increase of 0.7% in retail sales for June 2023. This surge in demand within the retail sector is a significant driver for the sensitive data discovery market, emphasizing its relevance and expanding applications.
Technological advancement stands out as a prominent trend in the sensitive data discovery market. Leading industry players are prioritizing cutting-edge technology to reinforce their positions in this dynamic market. An illustrative example is the launch of the Concentric Semantic Intelligence platform by Concentric AI, an India-based software company, in August 2022. Leveraging AI technology, this platform uniquely safeguards sensitive data shared as text or attachments across various business messaging platforms. By offering centralized remediation tools, Concentric AI's solution empowers security professionals to effectively manage data security, address access issues, and proactively prevent data loss. This technological innovation underscores the commitment of industry players to stay at the forefront of sensitive data discovery solutions, catering to evolving cybersecurity needs.
Major players in the sensitive data discovery market are strategically focusing on the development of innovative products, particularly in the realm of automated sensitive data discovery, to drive revenue growth within their market segment. Automated sensitive data discovery involves the application of advanced technology and software tools to autonomously classify data based on sensitivity, ensure uniform tagging across various platforms, and conduct thorough scans of data sources. A notable example is Amazon Web Services (AWS), a leading US-based cloud security service company, which introduced automated sensitive data discovery through its product, Macie, in November 2022. Macie facilitates the creation of an interactive data map that displays the locations of sensitive data within S3 for all activated accounts and regions. This tool employs automated algorithms, including resource clustering based on attributes like bucket names, file types, and prefixes, to streamline the identification of sensitive material in S3 buckets. By reducing the need for extensive data scanning, Macie aims to lower monitoring costs, enhance responsiveness to data security issues, and provide continuous identification and resolution without manual configuration.
In a strategic move to strengthen their position in the sensitive data discovery market, Exterro Inc., a prominent US-based software company specializing in legal and data management solutions, executed an acquisition in November 2023. The undisclosed acquisition involved Divebell Inc., a US-based data discovery and privacy platform. This acquisition enables Exterro to integrate Divebell's robust data discovery capabilities into its comprehensive legal Governance, Risk, and Compliance (GRC) platform. The integrated solution will offer enhanced efficiency, power, and affordability, meeting the evolving regulatory and compliance requirements. Additionally, the acquisition is a strategic response to the increasing cybersecurity risks faced by businesses. Divebell's technology empowers businesses to manage data access, enforce retention guidelines, encrypt critical data, and promptly notify customers of data breaches. This strategic move positions Exterro as a comprehensive solution provider, addressing both legal and cybersecurity needs in the evolving landscape of sensitive data management.
Major companies operating in the sensitive data discovery market are IBM Corporation, Microsoft Corporation, Oracle Corporation, Amazon Web Services Inc., Google LLC, Hitachi Ltd., Thales Group S.A., Micro Focus International PLC, Proofpoint Inc., Netwrix Corporation, Varonis Systems Inc., Digital Guardian, Solix Technologies Inc., Immuta Inc., 1touch.io Inc., Nightfall AI Inc., DataSunrise Inc., DataGrail Inc., Dathena Inc., BigID Inc., Informatica Corporation, Spirion Corporation, PKWARE Inc., OneTrust, Securiti Inc., Egnyte Inc., BetterCloud Inc., Safetica Inc.
North America was the largest region in the sensitive data discovery market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sensitive data discovery market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sensitive data discovery market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Sensitive data discovery involves the identification and protection of specific data subsets within structured and unstructured sources, ensuring the confidentiality of organizational and customer information while preventing data breaches. This process helps locate, secure, or remove sensitive information that could compromise security.
It consists of solutions and services designed for this purpose. These solutions aid in recovering lost or damaged data, offering tailored products to address specific data discovery needs. Sensitive data discovery tools are deployed in both large enterprises and small to medium-sized businesses, either on-premises or in the cloud. They find applications in security and risk management, asset and compliance management, among others, serving industries such as BFSI, government, healthcare, retail, telecommunications, and IT.
The sensitive data discovery market research report is one of a series of new reports that provides sensitive data discovery market statistics, including sensitive data discovery industry global market size, regional shares, competitors with a sensitive data discovery market share, detailed sensitive data discovery market segments, market trends and opportunities, and any further data you may need to thrive in the sensitive data discovery industry. This sensitive data discovery market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The sensitive data discovery market includes revenues earned by entities by managed service, professional services, public cloud, private cloud and hybrid cloud. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The sensitive data discovery market size is expected to see rapid growth in the next few years. It will grow to $20.69 billion in 2029 at a compound annual growth rate (CAGR) of 18%. The growth in the forecast period can be attributed to continued data regulation evolution, heightened cybersecurity threats, cloud adoption trajectory, remote and hybrid workforce dynamics, IoT and edge computing expansion. Major trends in the forecast period include strategic collaborations, product innovations, advanced solutions, IoT integration.
The increasing investment in data privacy and security is driving the growth of the sensitive data discovery market. Data privacy refers to a facet of data protection that focuses on the proper storage, retention, immutability, access, and security of sensitive data. Sensitive data discovery plays a crucial role in safeguarding data from malicious threats and supporting an effective data privacy and security strategy. Globally, the United States is the largest player in the data security market, contributing over 40% of total global revenues. In 2024, U.S. data security revenue is projected to reach approximately USD 2.9 billion, with forecasts indicating a significant increase of 66% to nearly USD 4.8 billion by 2029.
The sensitive data discovery market is poised for growth due to increasing demand in the retail industry. The retail sector, a crucial component of the economy, involves the sale of goods and services to consumers. Sensitive data discovery solutions play a pivotal role in enhancing data security within the retail industry, addressing key aspects such as compliance, customer trust, cybersecurity, and operational efficiency. Recent data from the Office for National Statistics (ONS), a UK-based government department, indicates a projected increase of 0.7% in retail sales for June 2023. This surge in demand within the retail sector is a significant driver for the sensitive data discovery market, emphasizing its relevance and expanding applications.
Technological advancement stands out as a prominent trend in the sensitive data discovery market. Leading industry players are prioritizing cutting-edge technology to reinforce their positions in this dynamic market. An illustrative example is the launch of the Concentric Semantic Intelligence platform by Concentric AI, an India-based software company, in August 2022. Leveraging AI technology, this platform uniquely safeguards sensitive data shared as text or attachments across various business messaging platforms. By offering centralized remediation tools, Concentric AI's solution empowers security professionals to effectively manage data security, address access issues, and proactively prevent data loss. This technological innovation underscores the commitment of industry players to stay at the forefront of sensitive data discovery solutions, catering to evolving cybersecurity needs.
Major players in the sensitive data discovery market are strategically focusing on the development of innovative products, particularly in the realm of automated sensitive data discovery, to drive revenue growth within their market segment. Automated sensitive data discovery involves the application of advanced technology and software tools to autonomously classify data based on sensitivity, ensure uniform tagging across various platforms, and conduct thorough scans of data sources. A notable example is Amazon Web Services (AWS), a leading US-based cloud security service company, which introduced automated sensitive data discovery through its product, Macie, in November 2022. Macie facilitates the creation of an interactive data map that displays the locations of sensitive data within S3 for all activated accounts and regions. This tool employs automated algorithms, including resource clustering based on attributes like bucket names, file types, and prefixes, to streamline the identification of sensitive material in S3 buckets. By reducing the need for extensive data scanning, Macie aims to lower monitoring costs, enhance responsiveness to data security issues, and provide continuous identification and resolution without manual configuration.
In a strategic move to strengthen their position in the sensitive data discovery market, Exterro Inc., a prominent US-based software company specializing in legal and data management solutions, executed an acquisition in November 2023. The undisclosed acquisition involved Divebell Inc., a US-based data discovery and privacy platform. This acquisition enables Exterro to integrate Divebell's robust data discovery capabilities into its comprehensive legal Governance, Risk, and Compliance (GRC) platform. The integrated solution will offer enhanced efficiency, power, and affordability, meeting the evolving regulatory and compliance requirements. Additionally, the acquisition is a strategic response to the increasing cybersecurity risks faced by businesses. Divebell's technology empowers businesses to manage data access, enforce retention guidelines, encrypt critical data, and promptly notify customers of data breaches. This strategic move positions Exterro as a comprehensive solution provider, addressing both legal and cybersecurity needs in the evolving landscape of sensitive data management.
Major companies operating in the sensitive data discovery market are IBM Corporation, Microsoft Corporation, Oracle Corporation, Amazon Web Services Inc., Google LLC, Hitachi Ltd., Thales Group S.A., Micro Focus International PLC, Proofpoint Inc., Netwrix Corporation, Varonis Systems Inc., Digital Guardian, Solix Technologies Inc., Immuta Inc., 1touch.io Inc., Nightfall AI Inc., DataSunrise Inc., DataGrail Inc., Dathena Inc., BigID Inc., Informatica Corporation, Spirion Corporation, PKWARE Inc., OneTrust, Securiti Inc., Egnyte Inc., BetterCloud Inc., Safetica Inc.
North America was the largest region in the sensitive data discovery market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sensitive data discovery market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sensitive data discovery market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Sensitive data discovery involves the identification and protection of specific data subsets within structured and unstructured sources, ensuring the confidentiality of organizational and customer information while preventing data breaches. This process helps locate, secure, or remove sensitive information that could compromise security.
It consists of solutions and services designed for this purpose. These solutions aid in recovering lost or damaged data, offering tailored products to address specific data discovery needs. Sensitive data discovery tools are deployed in both large enterprises and small to medium-sized businesses, either on-premises or in the cloud. They find applications in security and risk management, asset and compliance management, among others, serving industries such as BFSI, government, healthcare, retail, telecommunications, and IT.
The sensitive data discovery market research report is one of a series of new reports that provides sensitive data discovery market statistics, including sensitive data discovery industry global market size, regional shares, competitors with a sensitive data discovery market share, detailed sensitive data discovery market segments, market trends and opportunities, and any further data you may need to thrive in the sensitive data discovery industry. This sensitive data discovery market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The sensitive data discovery market includes revenues earned by entities by managed service, professional services, public cloud, private cloud and hybrid cloud. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Sensitive Data Discovery Market Characteristics3. Sensitive Data Discovery Market Trends and Strategies4. Sensitive Data Discovery Market - Macro Economic Scenario Including the Impact of Interest Rates, Inflation, Geopolitics, and the Recovery from COVID-19 on the Market32. Global Sensitive Data Discovery Market Competitive Benchmarking and Dashboard33. Key Mergers and Acquisitions in the Sensitive Data Discovery Market34. Recent Developments in the Sensitive Data Discovery Market
5. Global Sensitive Data Discovery Growth Analysis and Strategic Analysis Framework
6. Sensitive Data Discovery Market Segmentation
7. Sensitive Data Discovery Market Regional and Country Analysis
8. Asia-Pacific Sensitive Data Discovery Market
9. China Sensitive Data Discovery Market
10. India Sensitive Data Discovery Market
11. Japan Sensitive Data Discovery Market
12. Australia Sensitive Data Discovery Market
13. Indonesia Sensitive Data Discovery Market
14. South Korea Sensitive Data Discovery Market
15. Western Europe Sensitive Data Discovery Market
16. UK Sensitive Data Discovery Market
17. Germany Sensitive Data Discovery Market
18. France Sensitive Data Discovery Market
19. Italy Sensitive Data Discovery Market
20. Spain Sensitive Data Discovery Market
21. Eastern Europe Sensitive Data Discovery Market
22. Russia Sensitive Data Discovery Market
23. North America Sensitive Data Discovery Market
24. USA Sensitive Data Discovery Market
25. Canada Sensitive Data Discovery Market
26. South America Sensitive Data Discovery Market
27. Brazil Sensitive Data Discovery Market
28. Middle East Sensitive Data Discovery Market
29. Africa Sensitive Data Discovery Market
30. Sensitive Data Discovery Market Competitive Landscape and Company Profiles
31. Sensitive Data Discovery Market Other Major and Innovative Companies
35. Sensitive Data Discovery Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Sensitive Data Discovery Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on sensitive data discovery market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for sensitive data discovery ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The sensitive data discovery market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- the market characteristics section of the report defines and explains the market.
- the market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- the forecasts are made after considering the major factors currently impacting the market. These include:
- the forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- the regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- the competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- the trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) by Component: Solutions; Services2) by Deployment: on Premises; Cloud
3) by Organization Size: Large Enterprises; Small and Medium-Sized Enterprises (SMEs)
4) by Application: Security and Risk Management; Asset Management; Compliance Management; Other Applications
5) by End-Use: BFSI; Government; Healthcare and Life Sciences; Retail; Manufacturing; Telecommunications and IT; Other End Use
Subsegments:
1) by Solutions: Data Discovery Tools; Data Classification Software; Encryption Solutions; Compliance and Reporting Tools2) by Services: Consulting Services; Implementation Services; Managed Services; Support and Maintenance Services
Key Companies Mentioned: IBM Corporation; Microsoft Corporation; Oracle Corporation; Amazon Web Services Inc.; Google LLC
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
Some of the major companies featured in this Sensitive Data Discovery market report include:- IBM Corporation
- Microsoft Corporation
- Oracle Corporation
- Amazon Web Services Inc.
- Google LLC
- Hitachi Ltd.
- Thales Group S.A.
- Micro Focus International PLC
- Proofpoint Inc.
- Netwrix Corporation
- Varonis Systems Inc.
- Digital Guardian
- Solix Technologies Inc.
- Immuta Inc.
- 1touch.io Inc.
- Nightfall AI Inc.
- DataSunrise Inc.
- DataGrail Inc.
- Dathena Inc.
- BigID Inc.
- Informatica Corporation
- Spirion Corporation
- PKWARE Inc.
- OneTrust
- Securiti Inc.
- Egnyte Inc.
- BetterCloud Inc.
- Safetica Inc.
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 200 |
Published | February 2025 |
Forecast Period | 2025 - 2029 |
Estimated Market Value ( USD | $ 10.67 Billion |
Forecasted Market Value ( USD | $ 20.69 Billion |
Compound Annual Growth Rate | 18.0% |
Regions Covered | Global |
No. of Companies Mentioned | 29 |