Scooter Global Market Report 2024

The global scooter market has grown strongly in recent years. It will grow from $68.72 billion in 2023 to $73.97 billion in 2024 at a compound annual growth rate (CAGR) of 7.6%. During the historic period, the growth within the scooter industry can be attributed to several key factors. These include the effects of urbanization and increasing traffic congestion in cities, the upward trend in fuel prices prompting a search for more economical transportation options, heightened environmental concerns leading to the adoption of eco-friendly modes of transport, the inherent ease of maneuverability associated with scooters, a youthful demographic preferring such convenient modes of travel, the rise of the sharing economy facilitating scooter-sharing services, and evolving lifestyle patterns influencing transportation choices.

The global scooter market is expected to see strong growth in the next few years. It will grow to $96.89 billion in 2028 at a compound annual growth rate (CAGR) of 7.0%. Anticipated growth in the forecast period within the scooter industry is expected to result from various factors. These include the incorporation of smart connectivity features into scooters, the expansion and prevalence of scooter-sharing services, a heightened focus on sustainable manufacturing practices within the industry, increased options for customization tailored to consumer preferences, advancements and innovations in scooter design, and the economic viability of scooters for short commuting distances. Key trends projected for the forecast period encompass the integration of smart features enhancing scooter functionality, a drive toward lightweight and compact scooter designs, continuous technological advancements improving scooter performance, evolving consumer preferences shaping scooter features and capabilities, the integration of advanced safety features for enhanced rider security, innovations in charging infrastructure to support electric scooters, and collaborations between scooter manufacturers and ride-hailing platforms to provide efficient transportation solutions.

Investments in road construction are serving as a significant driver for the scooter market. As countries focus on the repair, maintenance, and construction of new roads to enhance transportation infrastructure, the efficiency of scooters is notably impacted. Well-constructed roads contribute to smooth and obstacle-free rides, particularly for two-wheelers like scooters. Notably, the Indian government has allocated $13.14 billion to the Ministry of Road Transport and Highways for road and highway construction, exemplifying the substantial investments in this sector. Consequently, increased investment in road construction is expected to propel the growth of the scooter market.

The scooters market is witnessing growth due to the rising trend of micromobility. Micromobility, characterized by small, lightweight vehicles designed for short-distance travel in urban or densely populated areas, is driving the adoption of electric scooters. The surge in awareness regarding two-wheeled transportation, especially in urban settings, is aligned with environmental concerns, contributing to the growth of electric scooters. A notable statistic from the National Association of City Transportation Officials indicates a nearly twofold increase in dockless e-scooter trips, reaching 62.5 million in 2021 from 33 million in 2020. This accounts for 56% of all shared micro-mobility journeys in that period, highlighting the impact of the growing micromobility trend on the scooters market.

Technological advancements represent a key trend in the scooter market, with technologies like artificial intelligence (AI) playing a pivotal role. AI is integrated into scooter manufacturing processes for various purposes, including traffic monitoring, ensuring battery backup for electric scooters, aiding delivery services in location tracking and parking, among other functionalities. In April 2022, Voi Technology, a Sweden-based micro-mobility startup, collaborated with Drover AI to deploy computer vision in e-scooters throughout Oslo. This AI technology manages sidewalk driving, modifies e-scooter parking locations, and enhances overall safety during scooter rides. The integration of advanced technologies continues to be a prominent trend driving innovation in the scooter market.

The scooters market is witnessing significant innovation as major companies introduce advanced technologies to gain a competitive edge. One notable innovation is the incorporation of auto-balancing technology, a self-stabilizing system that enhances the scooters' stability and provides users with a seamless riding experience. In January 2023, Liger Mobility, an India-based motor-vehicle manufacturing company, unveiled the Liger X and Liger X+, positioned as the world's first self-balancing electric scooters. These scooters feature the company's patented 'AutoBalancing' technology, which enables automatic balancing at low speeds. This technology not only contributes to rider safety but also enhances overall comfort and convenience during use. The integration of auto-balancing technology represents a significant step forward in the development of innovative and user-friendly scooters.

In March 2022, Tier, a prominent shared micromobility provider based in Europe, successfully acquired Spin, a micromobility operator owned by Ford, in a deal with undisclosed financial details. This strategic acquisition enables Tier to extend its reach into North America, positioning itself as the largest multimodal micromobility provider globally, both in terms of the number of cities served and the fleet of vehicles available. Spin, headquartered in San Francisco, was previously a micromobility unit under the ownership of Ford Motor Company.

Major companies operating in the scooter market report are Yadea Technology Group Co. Ltd., Ninebot Limited, Neutron Holdings Inc., Bird Rides Inc., Skinny Labs Inc., Honda Motor Co. Ltd., Yamaha Motor Pvt. Ltd., Harley-Davidson Inc., Piaggio & C SpA, Suzuki Motor Corporation, Bayerische Motoren Werke AG., Hero MotoCorp Ltd., Bajaj Auto Ltd., TVS Motor Company Ltd., Mahindra & Mahindra Ltd., Ducati Motor Holding SpA, Triumph Motorcycles Ltd., Kawasaki Heavy Industries Ltd., Sanyang Motor Co. Ltd., Gogoro Inc., NIU Technologies, Segway Inc., Razor USA LLC, Okinawa Autotech Pvt. Ltd., Ather Energy Pvt. Ltd., Ampere Electric Vehicles Pvt Ltd., Revolt Intellicorp Pvt. Ltd., Ola Electric Mobility Pvt. Ltd., Zhongneng Vehicle Group Co. Ltd., Baotian Motorcycle Industrial Co. Ltd., Bashan Motorcycle Manufacturing Co. Ltd.

Asia-Pacific was the largest region in the scooter market in 2023. Asia-Pacific is expected to be the fastest-growing region in the scooter market report during the forecast period. The regions covered in the scooter market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the scooter market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary types of scooters include electric scooters, gas-powered scooters, and kick scooters. Electric scooters are two-wheeled vehicles resembling motorcycles but lack a seat, handlebars, or pedals. They are propelled by an electric engine and require the user to push them along the ground to move. Scooters are utilized for both commercial and personal purposes.

This report provides scooter market statistics, including the scooter industry's global market size, regional shares, competitors with a scooter market share, detailed scooter market segments, market trends and opportunities, and any further data you may need to thrive in the scooter industry. This scooter market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The scooter market consists of sales of electric scooters, balancing scooters, e-scooters, and motor cycles. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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