Advanced Authentication in The Financial Service Market Report 2025

The advanced authentication in the financial service market size has grown rapidly in recent years. It will grow from $6.39 billion in 2024 to $7.23 billion in 2025 at a compound annual growth rate (CAGR) of 13.2%. The growth in the historic period can be attributed to regulatory compliance, digital transformation in finance, mobile banking proliferation, consumer demand for security, user convenience and experience.

The advanced authentication in the financial service market size is expected to see rapid growth in the next few years. It will grow to $13.28 billion in 2029 at a compound annual growth rate (CAGR) of 16.4%. The growth in the forecast period can be attributed to expansion of open banking, globalization of financial services, continuous rise in cyber threats, tokenization for payment security, increasing digital transactions, regulatory evolution. Major trends in the forecast period include biometric authentication adoption, multi-factor authentication (MFA) growth, adoption of risk-based authentication, secure customer identity verification, password less authentication initiatives, blockchain for identity management.

The upsurge in non-cash transactions is poised to drive the adoption of advanced authentication within the financial services market. The convenience associated with conducting cashless financial transactions remains a compelling factor for customers, who benefit from the seamless experiences offered by digital payments. Emphasizing security, non-cash transactions employ tools such as encryption and biometric protection to ensure robust safeguards. Notably, as per a report from the National Informatics Centre in April 2023, India witnessed a staggering year-on-year growth of 72% in 2021, processing over 1.49 billion transactions valued at INR 5.6 trillion in June 2021. By the conclusion of 2022, the total transaction value via UPI (Unified Payments Interface) surged to INR 125.95 trillion, marking a significant 1.75 times year-on-year increase, constituting nearly 86% of India's GDP in FY22. Hence, the escalating volume of non-cash payments serves as a catalyst for the growth of advanced authentication in the financial services market.

The proliferation of cyber threats stands as a catalyst driving the adoption of advanced authentication within the financial services sector. Defined as malicious attempts to compromise the integrity, confidentiality, or availability of digital systems and data, cyber threats prompt an increased focus on advanced authentication measures to fortify cybersecurity defenses. Notably, reports from AAG in September 2023 revealed that 39% of UK companies experienced cyber-attacks in 2022. Moreover, cybercrime impacted approximately 53.35 million individuals in the United States during the first half of 2022. These escalating cyber threats underscore the imperative need for robust advanced authentication measures in the financial services landscape to mitigate evolving risks and bolster security.

Technological advancements represent a pivotal trend gaining momentum within the realm of advanced authentication in financial services. Leading companies within this sector are driving innovation, research, and development efforts to fortify their market standing. Notably, in May 2022, Mastercard, a US-based financial services company, introduced biometric payments to elevate the checkout experience. This innovative biometric checkout service allows customers to enroll via a merchant's or identity provider's app, ensuring swift and secure transactions by enabling customers to pay with a smile into a camera or wave their hand over a reader. This technology embodies a seamless and secure checkout process, marking a significant advancement in the financial services domain.

Leading firms within the advanced authentication segment of the financial services market are actively innovating, with a focus on developing groundbreaking products such as biometric payment cards. These cards, integrating biometric technology, aim to expand customer reach, drive sales, and boost revenue streams. A biometric payment card represents a credit or debit card equipped with biometric capabilities to heighten security and authentication during transactions. Notably, in January 2023, Giesecke+Devrient, a Germany-based provider specializing in security technologies, introduced their biometric payment card. Leveraging G+D's extensive experience, the card offers distinctive features such as a compelling solution tailored for high-value customers, an enhanced user experience, secure authentication, and a robust onboarding process. Noteworthy aspects of these biometric cards include their production through hot lamination, combined with a certified secure element meeting EMV (Europay, Mastercard, and Visa) and CC (Common Criteria) standards, distinguishing them in the market.

In April 2024, Investcorp Capital plc, an Isle of Man-based investment company specializing in alternative investments, acquired NSEIT Ltd. for an undisclosed amount. This acquisition aims to enhance Investcorp's portfolio by targeting specific growth opportunities, achieving operational synergies, and expanding its presence in key markets. NSEIT Ltd. is an India-based technology and consulting company that primarily focuses on services related to the financial markets.

Major companies operating in the advanced authentication in the financial service market are Fujitsu Limited, Thales Group, NEC Corporation, Broadcom Inc., Safran Identity And Security SAS, Dell Technologies Inc., Lumidigm Inc., Validsoft Limited, Pistolstar Inc., SecurEnvoy Limited, CA Technologies Inc., OpenText Corporation, Ping Identity Corporation, Mastercard Inc., NetMotion Wireless Inc., Aware Inc., HID Global Corporation, RSA Security LLC, Gemalto N.V., Vasco Data Security International Inc., Entrust Datacard Corporation, OneSpan Inc., Crossmatch Technologies Inc., AuthenTrend Technology Inc., Bio-Key International Inc., Centrify Corporation, Cognitec Systems GmbH, CyberArk Software Ltd., Daon Inc., Deepnet Security Ltd., Duo Security Inc., FacePhi Biometria S.A., Feitian Technologies Co. Ltd., Fingerprint Cards AB.

North America was the largest region in the advanced authentication market for financial services in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the advanced authentication in the financial service market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the advanced authentication in the financial service market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Advanced authentication in the financial services industry refers to an authentication method that leverages real-world identity signals to significantly enhance proof of identity for system and information security. This approach utilizes a multi-factor authorization solution to safeguard sensitive data, going beyond the traditional username and password authentication. Advanced authentication adds an extra layer of security to the authentication process.

The primary types of advanced authentication in the financial services industry include smartcards, biometrics, mobile smart credentials, tokens, and other innovative methods. Smartcards are plastic cards with embedded microprocessors used for various purposes, such as personal identity verification and financial transactions. Advanced authentication solutions in the financial services sector cater to the security needs of both large enterprises and small and medium-sized enterprises.

The advanced authentication in the financial service market research report is one of a series of new reports that provides advanced authentication in the financial service market statistics, including advanced authentication in the financial service industry global market size, regional shares, competitors with an advanced authentication in the financial service market share, detailed advanced authentication in the financial service market segments, market trends and opportunities, and any further data you may need to thrive in the advanced authentication in the financial service industry. This advanced authentication in the financial service market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The advanced authentication in the financial service market includes revenues earned by entities by providing advanced authentication in financial services that prevent third parties from impersonating a legitimate user and accessing the system. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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