Video Encoders Market Report 2026

The video encoders market size has grown strongly in recent years. It will grow from $2.59 billion in 2025 to $2.74 billion in 2026 at a compound annual growth rate (CAGR) of 5.7%. The growth in the historic period can be attributed to growing demand for digital video content, adoption of hd and 4k broadcasting standards, rise in online video streaming, demand from media and entertainment, advancements in video compression algorithms.

The video encoders market size is expected to see strong growth in the next few years. It will grow to $3.45 billion in 2030 at a compound annual growth rate (CAGR) of 5.9%. The growth in the forecast period can be attributed to expansion of cloud-based streaming services, increasing deployment of ai-powered video analytics, growth in ar/vr/xr content creation, rising need for low-latency real-time streaming, integration with smart city and iot infrastructures. Major trends in the forecast period include high-efficiency video compression, cloud-based video encoding, multi-platform video delivery, real-time streaming solutions, energy-efficient encoders.

The expansion of video streaming platforms is anticipated to drive the growth of the video encoders market in the coming years. Video streaming platforms are digital services or applications that enable users to watch, upload, or share video content in real time over the internet without requiring file downloads. This growth is largely fueled by rising internet penetration, which allows a broader population to conveniently access high-speed online content across multiple devices. Video encoders support video streaming platforms by effectively compressing and converting raw video into digital formats, ensuring seamless, high-quality playback under varying device capabilities and network conditions. For example, in July 2025, according to a report published by the Office of Communications (Ofcom), a UK-based government body, 13% of Netflix subscribers in 2024 selected the ‘Standard with Ads’ subscription tier, a figure that increased significantly to 28% by Q1 2025. Consequently, the expanding user base of video streaming platforms is boosting demand and contributing to the growth of the video encoders market.

Major players in the video encoders market are strategically focusing on innovative products, specifically high-definition video encoders, to drive revenue growth in their market segment. These high-definition video encoder and streaming solutions are designed to cater to various professional video applications, spanning broadcasting, live streaming, video conferencing, surveillance, and more. For instance, Kiloview Information Technology Co. Ltd., a China-based technology company specializing in video-over-IP solutions, launched the kiloview E3 in January 2023. The kiloview E3 is a high-definition video encoder that facilitates simultaneous H.265 and H.264 encoding of HDMI and 3G-SDI video. It supports video input and loop over HDMI up to 4K P30 and 3G-SDI up to 1080 P60. The upgraded chipset of the E3 allows for the transmission of content to up to 16 destinations simultaneously at a bit rate of up to 100 Mbps. The versatility of the kiloview E3 extends to its ability to encode video inputs from either the 3G-SDI or HDMI port, with options for mixing into a single output in Picture-in-Picture (PIP) or Picture-by-Picture (PBP) mode. Moreover, it can transmit content up to 1080p60 from both HDMI and 3G-SDI ports simultaneously for a single transmission. This innovative product showcases the commitment to delivering advanced solutions in the high-definition video encoding space.

In July 2025, Telestream LLC, a US-based technology company, acquired Encoding.com for an undisclosed amount. With this acquisition, Telestream sought to enhance its cloud video encoding and processing capabilities by incorporating Encoding.com’s scalable, cloud-native video media processing services, enabling improved support for broadcasters, streaming platforms, and enterprise video customers. Encoding.com Inc. is a US-based provider of high-volume cloud video media processing and video encoding services, facilitating efficient transcoding and seamless delivery of video content across digital platforms.

Major companies operating in the video encoders market are Hangzhou Hikvision Digital Technology Co. Ltd., VITEC SA, Harmonic Inc., Motorola Solutions Inc., Cisco Systems Inc., Axis Communications AB, CommScope Holding Company Inc., Zhejiang Dahua Technology Co.Ltd., Telefonaktiebolaget LM Ericsson, ACTi Corporation, Ateme S.A., Beamr Imaging Ltd., Bosch Security Systems Inc., Teleste Oyj, ViDiCore GmbH, Bitmovin Inc., Open Broadcaster Software, Telairity Semiconductor Inc., Noorsat Co., Primecom Technologies LLC, Z3 Technology LLC, Teradek LLC, Haivision Systems Inc., Blackmagic Design Pty Ltd., AJA Video Systems Inc., Matrox Graphics Inc., Osprey by Vario Systems Inc., NewTek Inc., Streambox Inc., Wowza Media Systems LLC, Telestream LLC, Imagine Communications Corp., Adtec Digital LLC, Cobalt Digital Inc., Antrica Ltd.

Asia-Pacific was the largest region in the video encoders market in 2025 The regions covered in the video encoders market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the video encoders market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The video encoder market consists of sales of software encoders and hardware encoders. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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