Web Content Management Global Market Report 2024

The global web content management market has grown rapidly in recent years. It will grow from $10.95 billion in 2023 to $12.94 billion in 2024 at a compound annual growth rate (CAGR) of 18.1%. The growth observed in the historical period can be attributed to several factors, including the explosion of digital content, a heightened focus on user experience, the need for mobile optimization, compliance with regulatory requirements, the globalization of content and the demand for multilingual capabilities, and the overall shift towards digital marketing. These factors collectively contributed to the increased adoption and development of web content management solutions during the historical period.

The global web content management market is expected to see rapid growth in the next few years. It will grow to $26.14 billion in 2028 at a compound annual growth rate (CAGR) of 19.2%. The anticipated growth in the forecast period can be attributed to several factors, including the need for dynamic content delivery, scalability to accommodate high-traffic websites, increased focus on content analytics and insights, considerations for environmental sustainability, and the adoption of intelligent content authoring practices. Major trends expected in the forecast period include the prevalence of cloud-based web content management (WCM) solutions, a shift towards mobile-first content management strategies, the integration of content collaboration and workflow automation, a heightened focus on accessibility and inclusivity in content creation, real-time content editing and preview capabilities, the incorporation of AI-powered content management solutions, and optimization for voice search.

The escalating prevalence of web services is anticipated to be a driving force behind the expansion of the web content management market in the foreseeable future. Web services, comprising standardized protocols for data exchange among systems or applications, have amplified the significance of web content management in organizations. The burgeoning volume of content and the increasing relevance of maintaining a robust web presence have underscored the importance of efficient content management. For example, data from W3Techs in 2021 revealed that WordPress, a PHP-based open-source content management system developed by WordPress Foundation, contributed to 39.5% of all websites compared to 35% in 2020, marking its use by two out of every five websites. With an average annual growth rate of 12%, WordPress adoption soared to 43.2% in 2022. Thus, the rising proliferation of web services is a significant driver fueling growth in the web content management market.

The surging adoption of the Internet of Things (IoT) is poised to drive the expansion of the web content management market. IoT, an interconnected network of computing devices and machinery capable of data transfer sans human intervention, has augmented web content management functionalities. This integration enables real-time data acquisition from connected devices, enhancing content personalization and delivering dynamic user experiences tailored to specific contexts. For instance, a September 2022 report from Ericsson disclosed that global IoT connections reached 13.2 billion in 2022, with projections indicating an 18% growth, soaring to 34.7 billion connections by 2028. Hence, the increasing embrace of IoT technology significantly contributes to the growth trajectory of the web content management market.

Technological advancements have emerged as a prominent trend gaining momentum within the web content management market. Key players in this domain are diligently focused on innovating and introducing new technologies to fortify their market presence. For instance, in August 2021, OpenText Corporation, a Canada-based software company, unveiled OpenText Core Content as part of OpenText Cloud Editions (CE) 21.2 - a sophisticated content services platform geared towards modern cloud-based operations. This platform facilitates secure content capture, collaboration, integration, and management, seamlessly merging content management capabilities with integration into crucial business process applications like Salesforce, Microsoft 365, and OpenText Core Case Management. The emphasis on advanced SaaS-based content services platforms signifies a significant stride toward efficient and integrated content management solutions.

Prominent players within the web content management market are increasingly emphasizing the introduction of user-friendly software solutions as a strategic approach to gain a competitive edge. These user-friendly content management platforms offer intuitive interfaces that simplify the creation, editing, and organization of digital content, catering to users with diverse levels of technical proficiency. An illustration of this trend is evident in HubSpot's August 2021 launch of CMS Hub Starter, tailored to assist emerging businesses in constructing CRM-enhanced websites. Geared towards companies with less experience in web development intricacies, CMS Hub Starter serves as a cost-effective, user-friendly content management system. It empowers small businesses to embark on their online ventures by providing a comprehensive solution that integrates customer relationship management (CRM) functionalities. Moreover, it grants access to valuable customer data, enabling brands to identify engaging content for their target audience and formulate informed web strategies.

In April 2022, Centerbase, a US-based provider of cloud-based legal technology serving mid-sized law firms, completed the acquisition of Legalfit for an undisclosed sum. This strategic acquisition is expected to equip Centerbase with comprehensive capabilities for client and issue lifecycle management, aligning with the company's objective of facilitating the growth of legal firms. Legalfit, a US-based web marketing platform and content management system (CMS) specifically designed for law firms, complements Centerbase's portfolio by bolstering its offerings and enhancing its suite of solutions catered to the legal industry.

Major companies operating in the web content management market report are OpenText Corporation, International Business Machines Corporation, Adobe Systems Incorporated, Sitecore Corporation A/S, Episerver Inc., Oracle Corporation, Microsoft Corporation, Acquia Inc., Espirit Technologies Private Limited, Rackspace Hosting Inc., HubSpot Inc., RWS Holdings plc, Progress Software Corporation, Crownpeak Technology Inc., Hyland Software Inc., Sanity AS, Umbraco A/S, Duda Inc., Webflow Inc., DrupalCon Inc., Joomla, Wix.com Ltd., Squarespace Inc., Weebly Inc., Shopify Inc., Adobe Commerce, BigCommerce Holdings Inc., PrestaShop SA, OpenCart Ltd., WooCommerce, Kentico Software LLC, Contentstack Inc., Magnolia International Ltd., Bloomreach Inc., Hippo B.V., eZ Systems AS, Liferay Inc., Jahia Solutions Group S.A., dotCMS Inc., CoreMedia AG, SDL Tridion Ltd.

North America was the largest region in the web content management market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the web content management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the web content management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The major components of web content management include solutions and services. Web content management solutions are software applications designed to assist users in creating, editing, publishing, and storing digital content. These solutions cater to organizations of varying sizes, including large enterprises and small and medium-sized enterprises (SMEs), and can be deployed in two modes such as on-premises and in the cloud. Web content management finds applications across different industry verticals, including BFSI, IT and telecom, retail and e-commerce, healthcare and life sciences, government, travel and hospitality, media and entertainment, and others.

This report provides web content management market statistics, including web content management industry global market size, regional shares, competitors with a web content management market share, detailed web content management market segments, market trends and opportunities, and any further data you may need to thrive in the web content management industry. This web content management market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The web content management market includes revenues earned by entities by providing workflow management services, outsource content information services, format management, revision control, indexing search services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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