Web Content Management Market Report 2025

The web content management market size has grown rapidly in recent years. It will grow from $12.67 billion in 2024 to $14.82 billion in 2025 at a compound annual growth rate (CAGR) of 17%. The growth in the historic period can be attributed to content explosion, user experience focus, mobile optimization needs, regulatory compliance, globalization and multilingual content, shift to digital marketing.

The web content management market size is expected to see exponential growth in the next few years. It will grow to $32 billion in 2029 at a compound annual growth rate (CAGR) of 21.2%. The growth in the forecast period can be attributed to dynamic content delivery, scalability for high-traffic sites, content analytics and insights, environmental sustainability considerations, intelligent content authoring. Major trends in the forecast period include cloud-based WCM solutions, mobile-first content management, content collaboration and workflow automation, focus on accessibility and inclusivity, real-time content editing and preview, ai-powered content management, voice search optimization.

The growing proliferation of web services is anticipated to drive the expansion of the web content management market in the future. Web services comprise a set of standards and protocols utilized for data exchange between systems or applications. As the importance of web presence rises due to the continuous increase in content, web content management becomes vital for organizations. For example, in June 2024, AAG IT, a UK-based IT support services firm, reported that cloud infrastructure services generated $191 billion in revenue during the 12-month period from early 2021 to 2022. It is expected that global cloud storage will reach 200 zettabytes (2 billion terabytes) by 2025. Thus, the increasing proliferation of web services is fueling the growth of the web content management market.

The surging adoption of the Internet of Things (IoT) is poised to drive the expansion of the web content management market. IoT, an interconnected network of computing devices and machinery capable of data transfer sans human intervention, has augmented web content management functionalities. This integration enables real-time data acquisition from connected devices, enhancing content personalization and delivering dynamic user experiences tailored to specific contexts. For instance, a September 2022 report from Ericsson disclosed that global IoT connections reached 13.2 billion in 2022, with projections indicating an 18% growth, soaring to 34.7 billion connections by 2028. Hence, the increasing embrace of IoT technology significantly contributes to the growth trajectory of the web content management market.

Technological advancements have emerged as a significant trend gaining traction in the web content management market. Leading companies in this sector are concentrating on developing new and innovative technologies to maintain their market position. For example, in May 2024, Noventiq, a UK-based provider of digital transformation and cybersecurity solutions and services, launched the uDMS cloud-based document management system. uDMS is an innovative document management system hosted on Amazon Web Services (AWS) that utilizes advanced serverless architecture. It simplifies document handling for businesses of all sizes, enhancing operational efficiency and flexibility. By removing the reliance on traditional server infrastructure, uDMS lowers IT overhead, increases scalability, and provides a cost-effective solution for document management.

Major companies in the web content management market are increasingly focusing on launching user-friendly software to achieve a competitive advantage. User-friendly content management solutions are intuitive platforms that make it easier for users with different levels of technical expertise to create, edit, and organize digital content. For instance, in July 2024, Optimizely, a US-based provider of digital experience platform software as a service, introduced its SaaS content management system (CMS) featuring the new Visual Builder. This Visual Builder enables marketers to easily create personalized experiences through an intuitive interface, customizable elements, and an interactive preview, all aimed at boosting engagement and conversion rates. By removing technical barriers to dynamic content creation and facilitating content reuse for enhanced efficiency, Optimizely allows marketers to shift their focus from relying on developers to unleashing their creative potential, backed by a comprehensive suite of CMS capabilities.

In April 2022, Centerbase, a US-based provider of cloud-based legal technology serving mid-sized law firms, completed the acquisition of Legalfit for an undisclosed sum. This strategic acquisition is expected to equip Centerbase with comprehensive capabilities for client and issue lifecycle management, aligning with the company's objective of facilitating the growth of legal firms. Legalfit, a US-based web marketing platform and content management system (CMS) specifically designed for law firms, complements Centerbase's portfolio by bolstering its offerings and enhancing its suite of solutions catered to the legal industry.

Major companies operating in the web content management market are OpenText Corporation, International Business Machines Corporation, Adobe Systems Incorporated, Sitecore Corporation A/S, Episerver Inc., Oracle Corporation, Microsoft Corporation, Acquia Inc., Rackspace Hosting Inc., HubSpot Inc., Progress Software Corporation, Crownpeak Technology Inc., Hyland Software Inc., Sanity AS, Umbraco A/S, Duda Inc., Webflow Inc., Wix.com Ltd., Squarespace Inc., Weebly Inc., Shopify Inc., BigCommerce Holdings Inc., PrestaShop SA, OpenCart Ltd., WooCommerce, Kentico Software LLC, Contentstack Inc., Magnolia International Ltd., Bloomreach Inc., Hippo B.V., eZ Systems AS, Liferay Inc., Jahia Solutions Group S.A., dotCMS Inc., CoreMedia AG, SDL Tridion Ltd.

North America was the largest region in the web content management market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the web content management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the web content management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Web content management is a process or application that facilitates the creation, storage, management, and modification of content on a webpage. In simpler terms, it enables the construction of a website without the need for prior knowledge of coding languages. Content can take various forms, including text, graphics, audio, and video. Web content management is instrumental in organizing and securing content, eliminating the need for specialized tools.

The major components of web content management include solutions and services. Web content management solutions are software applications designed to assist users in creating, editing, publishing, and storing digital content. These solutions cater to organizations of varying sizes, including large enterprises and small and medium-sized enterprises (SMEs), and can be deployed in two modes such as on-premises and in the cloud. Web content management finds applications across different industry verticals, including BFSI, IT and telecom, retail and e-commerce, healthcare and life sciences, government, travel and hospitality, media and entertainment, and others.

The web content management market research report is one of a series of new reports that provides web content management market statistics, including web content management industry global market size, regional shares, competitors with a web content management market share, detailed web content management market segments, market trends and opportunities, and any further data you may need to thrive in the web content management industry. This web content management market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The web content management market includes revenues earned by entities by providing workflow management services, outsource content information services, format management, revision control, indexing search services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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