Content Analytics Global Market Report 2024

The global content analytics market has grown exponentially in recent years. It will grow from $5.21 billion in 2023 to $6.43 billion in 2024 at a compound annual growth rate (CAGR) of 23.5%. The growth in the historical period can be credited to the explosion of digital content, the demand for actionable insights, requirements for content personalization, the rise of social media and user-generated content, and the return on investment (ROI) in content marketing.

The global content analytics market is expected to see exponential growth in the next few years. It will grow to $14.53 billion in 2028 at a compound annual growth rate (CAGR) of 22.6%. The anticipated growth in the forecast period is driven by a heightened focus on video and multimedia analytics, dynamic content personalization, content quality assessment, increased attention to data governance and privacy concerns, and a growing emphasis on content performance attribution. Noteworthy trends expected in this period encompass a concentrated focus on natural language processing (NLP), real-time content analytics, multichannel content analysis, the integration of augmented analytics for business users, and the application of predictive analytics for understanding content trends.

The content analytics market is poised for growth, driven by the escalating number of social media activities. Social media platforms, emphasizing communication and content-sharing, generate vast amounts of data analyzed by content analytics tools. These tools play a crucial role in supporting business decisions and evaluating the effectiveness of actions, resulting in a heightened demand for content analytics. As reported by Search Engine Journal in 2022, there are 4.55 billion active social media users globally, with 84% of US citizens using social media in 2021. This surge in social media engagement is a key driver propelling the content analytics market.

The growth of e-commerce is anticipated to drive the expansion of the content analytics market. E-commerce, involving online buying and selling, relies on content analytics for data-driven decision-making, operational optimization, enhanced shopping experiences, and revenue maximization. The United States Census Bureau reported in August 2023 that e-commerce estimates for the second quarter of 2023 increased by 7.5%, constituting 15.4% of total sales. This underscores the pivotal role of content analytics in the e-commerce sector, contributing to the overall growth of the content analytics market.

A notable trend in the content analytics market is the emphasis on technological advancements. Major market players are investing in innovative solutions to bolster their market position. In March 2022, LinkedIn Corporation introduced Creator mode, a profile setting aimed at enhancing content analytics for creators on the platform. This tool provides additional analytics, insights, and upgraded video tools, empowering content producers to expand their reach and influence on LinkedIn.

Innovation in technological products, particularly advanced analytics, is a strategic move by major companies in the content analytics market. Advanced content analytics leverages sophisticated algorithms and artificial intelligence to extract meaningful insights from digital content. Act-On, a US-based marketing automation solutions company, launched Advanced Analytics in October 2023. This suite, powered by artificial intelligence, enables marketers to understand customer behavior, optimize content for search engines, and measure the effectiveness of content marketing efforts, solidifying Act-On's position in the market.

In February 2021, Wordpress VIP, an agile content platform, made a significant acquisition by acquiring Parse.ly, a US-based content analytics platform. This strategic move enhances Wordpress VIP's offerings by integrating Parse.ly's content analytics capabilities seamlessly across commerce and content, providing organizations with robust and comprehensive analytics solutions.

Major companies operating in the content analytics market report are International Business Machine Corporation, Oracle Corporation, Adobe Systems Inc., Clarabridge Inc., Interactive Intelligence Group Inc., Open Text Corporation, Verint Systems Inc., Nice Systems Ltd., SAP SE, SAS Institute Inc., Google LLC, TIBCO Software Inc., Microsoft Corporation, Everteam Software India Pvt. Ltd., Genesys Cloud Services Inc., ABBYY Solutions Ltd., Attensity Group Inc., Brandwatch, Claritics Inc., Crimson Hexagon Inc., Expert System S.p.A., Hewlett Packard Enterprise Company, Inbenta Technologies Inc., KANA Software Inc., Kapow Inc., Lexalytics Inc., Lithium Technologies Inc., NetBase Solutions Inc., NewsCred Inc., Nuance Communications Inc., OpenAmplify Ltd., QlikTech International AB, SDL PLC, Socialbakers Ltd., Sysomos Inc., Teradata Corporation, Daedalus Text Mining S.L., Textkernel BV, Unmetric Inc., Visible Technologies Inc., Webtrends Inc., and ZoomInfo Technologies LLC.

North America was the largest region in the content analytics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the content analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the content analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The main deployment types for content analytics are on-premise and cloud. On-premise solutions are utilized to enhance companies by gaining knowledge that can be leveraged for improvements or changes. On-premise deployment involves hosting IT infrastructure, hardware, and software applications on-site. Content analytics applications include text analytics, video analytics, social media analytics, speech analytics, and others. Various industry sectors, including BFSI, healthcare, retail and consumer goods, IT and telecom, manufacturing, among others, are among the end users of content analytics.

This report provides content analytics market statistics, including content analytics industry global market size, regional shares, competitors with a content analytics market share, detailed content analytics market segments, market trends and opportunities, and any further data you may need to thrive in the content analytics industry. This anomaly detection market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The content analytics market includes revenues earned by entities by providing content production matrix, performance metrix services, content quality. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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