The content analytics market size has grown exponentially in recent years. It will grow from $6.3 billion in 2024 to $7.71 billion in 2025 at a compound annual growth rate (CAGR) of 22.3%. The growth in the historic period can be attributed to explosion of digital content, need for actionable insights, content personalization requirements, rise of social media and user-generated content, content marketing ROI.
The content analytics market size is expected to see exponential growth in the next few years. It will grow to $18 billion in 2029 at a compound annual growth rate (CAGR) of 23.6%. The growth in the forecast period can be attributed to focus on video and multimedia analytics, dynamic content personalization, content quality assessment, data governance and privacy concerns, content performance attribution. Major trends in the forecast period include focus on natural language processing (NLP), real-time content analytics, multichannel content analysis, augmented analytics for business users, and predictive analytics for content trends.
An increase in social media activities is anticipated to drive the growth of the content analytics market in the coming years. Social media encompasses websites and platforms that prioritize communication, community-driven input, engagement, content sharing, and collaboration. Various tech-enabled activities, including blogging, social gaming, social networking, video sharing, business networking, virtual worlds, and reviews, are considered forms of social media. The content generated on these platforms is analyzed through social media analytics to inform business decisions and evaluate the effectiveness of initiatives. This trend contributes to the rising demand for the content analytics market. For instance, according to Search Engine Journal, a US-based technology transformation and media company, there were 4.55 billion active social media users globally in 2022, and 84% of US citizens used social media in 2021. Hence, the growing demand for diverse activities is propelling the content analytics market.
The growth of e-commerce is anticipated to drive the expansion of the content analytics market. E-commerce, involving online buying and selling, relies on content analytics for data-driven decision-making, operational optimization, enhanced shopping experiences, and revenue maximization. The United States Census Bureau reported in August 2023 that e-commerce estimates for the second quarter of 2023 increased by 7.5%, constituting 15.4% of total sales. This underscores the pivotal role of content analytics in the e-commerce sector, contributing to the overall growth of the content analytics market.
A notable trend in the content analytics market is the emphasis on technological advancements. Major market players are investing in innovative solutions to bolster their market position. In March 2022, LinkedIn Corporation introduced Creator mode, a profile setting aimed at enhancing content analytics for creators on the platform. This tool provides additional analytics, insights, and upgraded video tools, empowering content producers to expand their reach and influence on LinkedIn.
Innovation in technological products, particularly advanced analytics, is a strategic move by major companies in the content analytics market. Advanced content analytics leverages sophisticated algorithms and artificial intelligence to extract meaningful insights from digital content. Act-On, a US-based marketing automation solutions company, launched Advanced Analytics in October 2023. This suite, powered by artificial intelligence, enables marketers to understand customer behavior, optimize content for search engines, and measure the effectiveness of content marketing efforts, solidifying Act-On's position in the market.
In July 2024, ThinkAnalytics, a UK-based software company specializing in AI-driven content, formed a partnership with TMT Insights. This collaboration aims to improve end-to-end supply chain transparency for companies in the Media and Entertainment (M&E) sector. TMT Insights is a software development company based in the United States.
Major companies operating in the content analytics market are International Business Machine Corporation, Oracle Corporation, Adobe Systems Inc., Clarabridge Inc., Interactive Intelligence Group Inc., Open Text Corporation, Verint Systems Inc., Nice Systems Ltd., SAP SE, SAS Institute Inc., Google LLC, TIBCO Software Inc., Microsoft Corporation, Everteam Software India Pvt. Ltd., Genesys Cloud Services Inc., ABBYY Solutions Ltd., Attensity Group Inc., Brandwatch, Claritics Inc., Crimson Hexagon Inc., Expert System S.p.A., Hewlett Packard Enterprise Company, Inbenta Technologies Inc., KANA Software Inc., Kapow Inc., Lexalytics Inc., Lithium Technologies Inc., NetBase Solutions Inc., NewsCred Inc., Nuance Communications Inc., OpenAmplify Ltd., QlikTech International AB, SDL PLC, Socialbakers Ltd., Sysomos Inc., Teradata Corporation, Daedalus Text Mining S.L., Textkernel BV, Unmetric Inc., Visible Technologies Inc., Webtrends Inc., ZoomInfo Technologies LLC.
North America was the largest region in the content analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the content analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the content analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Content analytics refers to a set of technologies designed to analyze user behavior in consuming and interacting with content, such as documents, news websites, customer chats (both audio and text), and social network discussions. These technologies aim to provide insights and answers to specific questions. Content analytics is employed to discern the intentions, priorities, communication patterns, attitudes, and actions of individuals, groups, or organizations in response to messages.
The main deployment types for content analytics are on-premise and cloud. On-premise solutions are utilized to enhance companies by gaining knowledge that can be leveraged for improvements or changes. On-premise deployment involves hosting IT infrastructure, hardware, and software applications on-site. Content analytics applications include text analytics, video analytics, social media analytics, speech analytics, and others. Various industry sectors, including BFSI, healthcare, retail and consumer goods, IT and telecom, manufacturing, among others, are among the end users of content analytics.
The content analytics market research report is one of a series of new reports that provides content analytics market statistics, including content analytics industry global market size, regional shares, competitors with a content analytics market share, detailed content analytics market segments, market trends and opportunities, and any further data you may need to thrive in the content analytics industry. This anomaly detection market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The content analytics market includes revenues earned by entities by providing content production matrix, performance metrix services, content quality. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The content analytics market size is expected to see exponential growth in the next few years. It will grow to $18 billion in 2029 at a compound annual growth rate (CAGR) of 23.6%. The growth in the forecast period can be attributed to focus on video and multimedia analytics, dynamic content personalization, content quality assessment, data governance and privacy concerns, content performance attribution. Major trends in the forecast period include focus on natural language processing (NLP), real-time content analytics, multichannel content analysis, augmented analytics for business users, and predictive analytics for content trends.
An increase in social media activities is anticipated to drive the growth of the content analytics market in the coming years. Social media encompasses websites and platforms that prioritize communication, community-driven input, engagement, content sharing, and collaboration. Various tech-enabled activities, including blogging, social gaming, social networking, video sharing, business networking, virtual worlds, and reviews, are considered forms of social media. The content generated on these platforms is analyzed through social media analytics to inform business decisions and evaluate the effectiveness of initiatives. This trend contributes to the rising demand for the content analytics market. For instance, according to Search Engine Journal, a US-based technology transformation and media company, there were 4.55 billion active social media users globally in 2022, and 84% of US citizens used social media in 2021. Hence, the growing demand for diverse activities is propelling the content analytics market.
The growth of e-commerce is anticipated to drive the expansion of the content analytics market. E-commerce, involving online buying and selling, relies on content analytics for data-driven decision-making, operational optimization, enhanced shopping experiences, and revenue maximization. The United States Census Bureau reported in August 2023 that e-commerce estimates for the second quarter of 2023 increased by 7.5%, constituting 15.4% of total sales. This underscores the pivotal role of content analytics in the e-commerce sector, contributing to the overall growth of the content analytics market.
A notable trend in the content analytics market is the emphasis on technological advancements. Major market players are investing in innovative solutions to bolster their market position. In March 2022, LinkedIn Corporation introduced Creator mode, a profile setting aimed at enhancing content analytics for creators on the platform. This tool provides additional analytics, insights, and upgraded video tools, empowering content producers to expand their reach and influence on LinkedIn.
Innovation in technological products, particularly advanced analytics, is a strategic move by major companies in the content analytics market. Advanced content analytics leverages sophisticated algorithms and artificial intelligence to extract meaningful insights from digital content. Act-On, a US-based marketing automation solutions company, launched Advanced Analytics in October 2023. This suite, powered by artificial intelligence, enables marketers to understand customer behavior, optimize content for search engines, and measure the effectiveness of content marketing efforts, solidifying Act-On's position in the market.
In July 2024, ThinkAnalytics, a UK-based software company specializing in AI-driven content, formed a partnership with TMT Insights. This collaboration aims to improve end-to-end supply chain transparency for companies in the Media and Entertainment (M&E) sector. TMT Insights is a software development company based in the United States.
Major companies operating in the content analytics market are International Business Machine Corporation, Oracle Corporation, Adobe Systems Inc., Clarabridge Inc., Interactive Intelligence Group Inc., Open Text Corporation, Verint Systems Inc., Nice Systems Ltd., SAP SE, SAS Institute Inc., Google LLC, TIBCO Software Inc., Microsoft Corporation, Everteam Software India Pvt. Ltd., Genesys Cloud Services Inc., ABBYY Solutions Ltd., Attensity Group Inc., Brandwatch, Claritics Inc., Crimson Hexagon Inc., Expert System S.p.A., Hewlett Packard Enterprise Company, Inbenta Technologies Inc., KANA Software Inc., Kapow Inc., Lexalytics Inc., Lithium Technologies Inc., NetBase Solutions Inc., NewsCred Inc., Nuance Communications Inc., OpenAmplify Ltd., QlikTech International AB, SDL PLC, Socialbakers Ltd., Sysomos Inc., Teradata Corporation, Daedalus Text Mining S.L., Textkernel BV, Unmetric Inc., Visible Technologies Inc., Webtrends Inc., ZoomInfo Technologies LLC.
North America was the largest region in the content analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the content analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the content analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Content analytics refers to a set of technologies designed to analyze user behavior in consuming and interacting with content, such as documents, news websites, customer chats (both audio and text), and social network discussions. These technologies aim to provide insights and answers to specific questions. Content analytics is employed to discern the intentions, priorities, communication patterns, attitudes, and actions of individuals, groups, or organizations in response to messages.
The main deployment types for content analytics are on-premise and cloud. On-premise solutions are utilized to enhance companies by gaining knowledge that can be leveraged for improvements or changes. On-premise deployment involves hosting IT infrastructure, hardware, and software applications on-site. Content analytics applications include text analytics, video analytics, social media analytics, speech analytics, and others. Various industry sectors, including BFSI, healthcare, retail and consumer goods, IT and telecom, manufacturing, among others, are among the end users of content analytics.
The content analytics market research report is one of a series of new reports that provides content analytics market statistics, including content analytics industry global market size, regional shares, competitors with a content analytics market share, detailed content analytics market segments, market trends and opportunities, and any further data you may need to thrive in the content analytics industry. This anomaly detection market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The content analytics market includes revenues earned by entities by providing content production matrix, performance metrix services, content quality. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Content Analytics Market Characteristics3. Content Analytics Market Trends and Strategies4. Content Analytics Market - Macro Economic Scenario Including the Impact of Interest Rates, Inflation, Geopolitics, and the Recovery from COVID-19 on the Market32. Global Content Analytics Market Competitive Benchmarking and Dashboard33. Key Mergers and Acquisitions in the Content Analytics Market34. Recent Developments in the Content Analytics Market
5. Global Content Analytics Growth Analysis and Strategic Analysis Framework
6. Content Analytics Market Segmentation
7. Content Analytics Market Regional and Country Analysis
8. Asia-Pacific Content Analytics Market
9. China Content Analytics Market
10. India Content Analytics Market
11. Japan Content Analytics Market
12. Australia Content Analytics Market
13. Indonesia Content Analytics Market
14. South Korea Content Analytics Market
15. Western Europe Content Analytics Market
16. UK Content Analytics Market
17. Germany Content Analytics Market
18. France Content Analytics Market
19. Italy Content Analytics Market
20. Spain Content Analytics Market
21. Eastern Europe Content Analytics Market
22. Russia Content Analytics Market
23. North America Content Analytics Market
24. USA Content Analytics Market
25. Canada Content Analytics Market
26. South America Content Analytics Market
27. Brazil Content Analytics Market
28. Middle East Content Analytics Market
29. Africa Content Analytics Market
30. Content Analytics Market Competitive Landscape and Company Profiles
31. Content Analytics Market Other Major and Innovative Companies
35. Content Analytics Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Content Analytics Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on content analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for content analytics? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The content analytics market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) by Deployment Type: on-Premise; Cloud2) by Application: Text Analytics; Video Analytics; Social Media Analytics; Speech Analytics; Other Applications
3) by End User: BFSI; Healthcare; Retail and Consumer Goods; IT and Telecom; Other End Users
Subsegments:
1) by on-Premise: Installed Software Solutions; on-Premise Data Storage and Processing2) by Cloud: Software As a Service (SaaS); Cloud Storage and Processing Solutions
Key Companies Mentioned: International Business Machine Corporation; Oracle Corporation; Adobe Systems Inc.; Clarabridge Inc.; Interactive Intelligence Group Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
Some of the major companies featured in this Content Analytics market report include:- International Business Machine Corporation
- Oracle Corporation
- Adobe Systems Inc.
- Clarabridge Inc.
- Interactive Intelligence Group Inc.
- Open Text Corporation
- Verint Systems Inc.
- Nice Systems Ltd.
- SAP SE
- SAS Institute Inc.
- Google LLC
- TIBCO Software Inc.
- Microsoft Corporation
- Everteam Software India Pvt. Ltd.
- Genesys Cloud Services Inc.
- ABBYY Solutions Ltd.
- Attensity Group Inc.
- Brandwatch
- Claritics Inc.
- Crimson Hexagon Inc.
- Expert System S.p.A.
- Hewlett Packard Enterprise Company
- Inbenta Technologies Inc.
- KANA Software Inc.
- Kapow Inc.
- Lexalytics Inc.
- Lithium Technologies Inc.
- NetBase Solutions Inc.
- NewsCred Inc.
- Nuance Communications Inc.
- OpenAmplify Ltd.
- QlikTech International AB
- SDL PLC
- Socialbakers Ltd.
- Sysomos Inc.
- Teradata Corporation
- Daedalus Text Mining S.L.
- Textkernel BV
- Unmetric Inc.
- Visible Technologies Inc.
- Webtrends Inc.
- ZoomInfo Technologies LLC
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | February 2025 |
| Forecast Period | 2025 - 2029 |
| Estimated Market Value ( USD | $ 7.71 Billion |
| Forecasted Market Value ( USD | $ 18 Billion |
| Compound Annual Growth Rate | 23.6% |
| Regions Covered | Global |
| No. of Companies Mentioned | 43 |
