Stand-Up Pouches Market Report 2025

The stand-up pouches market size has grown strongly in recent years. It will grow from $24.79 billion in 2024 to $27.19 billion in 2025 at a compound annual growth rate (CAGR) of 9.7%. The growth in the historic period can be attributed to consumer preference for resealable packaging, market entry for small and medium enterprises, ease of transportation and handling, reduced environmental impact, barrier protection and product freshness.

The stand-up pouches market size is expected to see rapid growth in the next few years. It will grow to $41.09 billion in 2029 at a compound annual growth rate (CAGR) of 10.9%. The growth in the forecast period can be attributed to sustainability and eco-friendly packaging, convenience and on-the-go lifestyles, customization and brand differentiation, rise in single-serve packaging, expansion in food and beverage industry. Major trends in the forecast period include advancements in manufacturing technology, personal care and cosmetic industry adoption, retail preference for shelf-efficient packaging, innovations in design and functionality.

The growing demand for packaged food and beverage products is fueling the expansion of the stand-up pouches market. Packaged foods and beverages involve wrapping items in permeable or impermeable materials to prevent direct exposure to environmental elements and potential contaminants. Stand-up pouches help maintain the freshness of packaged foods and beverages for extended periods, protecting them from moisture, contaminants, UV rays, and other factors, thereby enhancing their shelf life. For example, in April 2024, the Australian Bureau of Statistics reported that during the 2020-2021 period, sales of food and non-alcoholic beverages amounted to 14.7 million tonnes, which slightly increased to 14.8 million tonnes in the 2022-2023 period. Thus, the rising demand for packaged food and beverage products is anticipated to drive the growth of the stand-up pouches market in the future.

The escalating environmental concerns and regulatory measures are projected to further boost the growth of the stand-up pouches market in the coming years. Stand-up pouches, recognized for their eco-friendly materials and recyclability, have gained traction as businesses and consumers pursue more sustainable options. The drive for innovation in sustainable packaging, combined with heightened consumer awareness and global initiatives against plastic use, positions stand-up pouches as a viable and environmentally responsible choice within the packaging sector. For instance, according to the World Health Organization, a Switzerland-based intergovernmental organization, climate change is anticipated to result in an additional 250,000 deaths annually between 2030 and 2050, with health-related costs projected at USD 2-4 billion per year by 2030. Consequently, the increasing environmental concerns and regulations are propelling the growth of the stand-up pouches market.

Technological advancement is a key trend gaining traction in the stand-up pouches market. Major companies within the industry are concentrating on research and development to foster product innovations. For example, in July 2023, No-boxx, a retail tech startup based in the UK, introduced reusable pouches aimed at reducing single-use packaging waste in e-commerce. Constructed from recycled PET (rPET), these pouches are designed for over 20 uses, significantly decreasing carbon emissions - by up to 87% after just two uses. The company encourages consumers to return the pouches after each delivery, thereby promoting a circular economy. Additionally, a proprietary web application allows users to monitor the lifecycle of the pouches, enhancing transparency and optimizing the return process. No-boxx has also partnered with InPost Lockers to provide easy return options, enabling consumers to drop off pouches at convenient locations.

Major players in the stand-up pouches market are creating innovative products like flexible packaging solutions to secure a competitive advantage. Flexible packaging solutions refer to materials made from pliable or easily yielding substances such as plastic, paper, foil, or a combination thereof, which facilitate easy shaping and protection of products during storage and transport. For instance, in June 2022, Sihl Inc., a coatings company based in the US, launched Artysio, a packaging film designed for premade, individually printable stand-up pouches. This product accommodates both 'print and pack' and 'pack and print' production methods, providing flexibility for planned production runs. The film can be economically printed using aqueous inkjet technology and then converted into stand-up pouches on the production line. Alternatively, it can be processed into unprinted pouches, which can be individually printed as needed later. The 'pack and print' variant is particularly suitable for smaller, highly flexible orders. Artysio features an oval welded bottom, ensuring that the pouch remains upright for an appealing presentation at the point of sale.

In February 2022, Sealed Air, a US-based company specializing in stand-up pouches, acquired Foxpak Flexibles for an undisclosed sum. This acquisition is intended to enhance Sealed Air's product portfolio in smart and digital packaging solutions for food retail, pet food, seafood, and snack food packaging. Foxpak Flexibles is an Ireland-based company that offers stand-up pouches.

Major companies operating in the stand-up pouches market are Amcor PLC, Berry Global Inc., Mondi PLC, Sealed Air Corporation, Smurfit Kappa Group PLC, Coveris Advanced Coatings (Holdings) Limited, ProAmpac Intermediate Inc., Huhtamäki Oyj, Sonoco Products Company, Winpak Ltd., Clondalkin Group Holdings B.V., Uflex Limited, Bischof + Klein SE & Co. KG, Glenroy Inc., Constantia Flexibles International GmbH, InterFlex Group Inc., FLAIR Flexible Packaging Corporation, Hood Packaging Corporation, Swiss Pac USA, Goglio S.p.A., Schur Flexibles Holding GesmbH, Printpack Inc., Gualapack S.p.A., Bryce Corporation, American Packaging Corporation, Duropack Limited, Transcontinental Inc., The Dow Chemical Company.

North America was the largest region in the stand-up pouches market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the stand-up pouches market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the stand-up pouches market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Stand-up pouches are flexible packaging solutions designed to stand upright for display, storage, and usage purposes. They are employed to package various goods, aiming to extend the shelf life of products by providing a protective barrier against moisture, contaminants, UV rays, and other external factors. These pouches serve to safeguard products during transportation and warehousing, reducing distribution costs, offering packaging convenience, and presenting other beneficial features.

The main types of stand-up pouches include aseptic stand-up pouches, standard stand-up pouches, retort stand-up pouches, and hot-filled stand-up pouches. Plastic stand-up pouches are flexible packages made from high-performance polymers like OPA, CPP, EVOH, PE, OPP, among others. They come in various forms such as round bottom, rollstock, k-style, plow/folded bottom, flat bottom, and others, utilizing materials like plastic, metal/foil, paper, and bioplastic. Different closure options available for stand-up pouches include top-notch, zipper, and spout closures. These pouches find applications across various industries such as pet food, food and beverages, healthcare, homecare, personal care & cosmetics, and others.

The stand-up pouches market research report is one of a series of new reports that provides stand-up pouches market statistics, including stand-up pouches industry global market size, regional shares, competitors with a stand-up pouches market share, detailed stand-up pouches market segments, market trends and opportunities, and any further data you may need to thrive in the stand-up pouches industry. This stand-up pouches market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The stand-up pouches market consists of revenues earned by entities by providing excellent barrier control to protect against the elements, safeguarding products during transport, and providing extra protection against moisture, contaminants, and UV rays. The market value includes the value of related goods sold by the service provider or included within the service offering. The stand-up pouches market also includes sales of bottom gusset pouches, flat bottom pouches, retort pouches, and vacuum pouches which are used in packaging services. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.