Bone and Joint Health Supplements Market Report 2025

The bone and joint health supplements market size has grown strongly in recent years. It will grow from $13.9 billion in 2024 to $15.13 billion in 2025 at a compound annual growth rate (CAGR) of 8.9%. The growth in the historic period can be attributed to quality assurance and safety standard, retail accessibility, medical recommendations, marketing and consumer education.

The bone and joint health supplements market size is expected to see rapid growth in the next few years. It will grow to $22.36 billion in 2029 at a compound annual growth rate (CAGR) of 10.3%. The growth in the forecast period can be attributed to healthcare cost concerns, focus on natural and organic ingredients, medical endorsements and recommendations, fitness and wellness trends, customized solutions. Major trends in the forecast period include innovation in formulations, sports and fitness trends, medical recommendations and endorsements.

The rising incidence of osteoporosis is anticipated to drive growth in the bone and joint health supplements market in the coming years. Individuals with low calcium intake are at a higher risk of developing osteoporosis, as a lifelong deficiency in calcium contributes to this condition. Osteoporosis is characterized by changes in bone quality or structure, leading to a loss of bone mass and mineral density. Bone and joint health supplements are designed to prevent bone loss and may help increase bone density, thereby reducing the risk of fractures. For example, statistics published by Amgen, a US-based biotechnology firm, indicate that osteoporosis results in approximately 1.5 million fractures annually in the United States, incurring costs of around $19 billion. Furthermore, the annual number of fractures linked to osteoporosis is projected to increase by 68% from 2018 to 2040, rising from 1.9 million to 3.2 million. Consequently, the growing prevalence of osteoporosis is expected to fuel the demand for bone and joint health supplements.

The increasing aging population is expected to drive growth in the bone and joint health supplements market in the coming years. This demographic, typically defined as individuals aged 65 and older, is often associated with specific health concerns and social needs related to aging. Bone and joint health supplements play a crucial role for this population by helping to maintain bone density, enhance joint function, reduce the risk of osteoporosis, manage pain, and improve muscle health and nutrient absorption. For example, a report from the World Health Organization in October 2022 indicated that globally, 1 in 6 people will be aged 60 or older by 2030, with that number projected to double to 2.1 billion by 2050. As a result, the growing aging population is significantly contributing to the demand for bone and joint health supplements.

Product innovations have emerged as a significant trend in the bone and joint health supplements market. Many companies in this sector are concentrating on developing new products to maintain their competitive edge. For example, in February 2022, Amway Corp., an India-based company, introduced the Nutrilite D-Fence Vitamin D3 Jelly Strip to enhance its product lineup in the bone and joint health supplements market. Vitamin D3 plays a vital role in maintaining healthy bones and joints by aiding the body's absorption of calcium, which is essential for bone strength and overall health. This supplement is designed to support bone density, joint function, and overall musculoskeletal health. The Nutrilite D-Fence product aims not only to promote bone health but also to boost overall immunity. Since vitamin D is crucial for calcium absorption and maintaining bone density, it is key to preventing conditions such as osteoporosis.

Major companies are concentrating on innovative products, such as calcium + vitamin D supplements, to boost revenues in the bone and joint health supplements market. Calcium and vitamin D play essential roles in maintaining optimal bone health, and combining them into a single formulation enhances their effectiveness. For example, Nutrazee, an India-based vegan supplement company, introduced Vegan Calcium and D3 Gummies in January 2022. These gummies, with a natural orange flavor, are 100% vegan and provide additional calcium and vitamin D to support strong bones, teeth, and a healthy immune system. This product innovation aligns with the growing demand for convenient and plant-based supplement options.

In March 2022, Bioiberica S.A.U., a Spain-based life sciences company, formed a strategic partnership with ByHealth, a prominent supplier of vitamins and dietary supplements in China. This collaboration aims to develop innovative bone and joint health supplements, specifically addressing the increasing demand for joint health solutions among Chinese consumers. This partnership aligns with the significant growth currently observed in the global bone and joint health supply market, which is being driven by an aging population and heightened consumer awareness regarding joint health.

Major companies operating in the bone and joint health supplements market are Nature's Bounty Incorporated, The Procter & Gamble Company, Amway Corporation, BASF SE, Archer Daniels Midland Company, Reckitt Benckiser Group PLC, Pfizer Incorporated, Vita Life Sciences Limited, Glanbia PLC, Nutramax Laboratories Consumer Care Incorporated, Koninklijke DSM N.V., Xtend-Life Incorporated, Bergstrom Nutrition Incorporated, BioScience Nutrition Incorporated, Herbs Nutriproducts Private Limited, Arazo Nutrition Incorporated, Vitawin International Holdings Limited, Pure Encapsulations LLC, Abbott Laboratories Incorporated, NutriScience Innovations LLC, Optimum Nutrition Inc., Rainbow Light Nutritional Systems Inc., Schiff Nutrition International Inc., Solgar Vitamin and Herb Co. Inc., Source Naturals Inc., Sports Research Corporation, Swanson Health Products Inc., Twinlab Consolidation Corporation, USANA Health Sciences Inc., Vitacost.com Inc.

North America was the largest region in the bone and joint health supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the bone and joint health supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the bone and joint health supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Bone and joint health supplements, comprising essential elements like calcium, minerals, and key vitamins such as D and K, play a vital role in maintaining bone density and preventing degeneration in joints. These supplements contribute to enhancing range of motion, alleviating arthritis-related pain, expediting post-injury healing, and promoting overall joint health by fostering strong and dense bones.

The primary categories of bone and joint health supplements include vitamin D, vitamin K, calcium, collagen, omega-3 fatty acids, glucosamine-chondroitin, and others. Vitamin D supplements regulate the body's calcium and phosphorus levels, crucial for maintaining robust bone structure. Vitamin D is a fat-soluble vitamin present in some foods, occurring naturally in a few, and available as a nutritional supplement. These supplements come in various forms such as tablets, capsules, liquid, powder, and more, and are utilized in dietary supplements, functional foods and beverages, among other applications. Distribution channels include supermarkets or hypermarkets, pharmacies, health stores, convenience stores, internet retailing, and others.

The bone and joint health supplements market research report is one of a series of new reports that provides bone and joint health supplements market statistics, including bone and joint health supplements industry global market size, regional shares, competitors with a bone and joint health supplements market share, detailed bone and joint health supplements market segments, market trends and opportunities, and any further data you may need to thrive in the bone and joint health supplements industry. This bone and joint health supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The bone joint and health supplement market consist of sales of anthocyanins, polyphenols, sulforaphane, and diallyl disulfide. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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