Video-as-a-Service (VaaS) Market Report 2025

The video-as-a-service (VaaS) market size has grown rapidly in recent years. It will grow from $5.42 billion in 2024 to $6.49 billion in 2025 at a compound annual growth rate (CAGR) of 19.8%. The growth in the historic period can be attributed to increased use of mobile devices, security and compliance requirements, rise in remote work, globalization of businesses, cost savings and scalability, improved internet connectivity.

The video-as-a-service (VaaS) market size is expected to see exponential growth in the next few years. It will grow to $14.78 billion in 2029 at a compound annual growth rate (CAGR) of 22.9%. The growth in the forecast period can be attributed to hybrid work models, vertical-specific solutions, increased focus on user experience, green initiatives and sustainability, customization and API development. Major trends in the forecast period include integration with unified communications, cloud-based video services, focus on security and compliance, ai-enhanced video capabilities, virtual events and webinars, real-time analytics and insights, continuous software updates and feature enhancements.

The growing number of internet users worldwide is anticipated to drive the expansion of the video-as-a-service (VaaS) market. Internet users are individuals who actively engage in online communities or utilize the Internet. The Internet itself is a vast network of interconnected computer networks that provides access to various information resources across private, public, commercial, academic, and governmental networks. Video-as-a-service (VaaS) offers internet users services such as live streaming, home security, video on demand, and other tools that enhance both professional and personal interactions. For example, in November 2022, the International Telecommunication Union, a United Nations agency based in Switzerland that oversees technology and communication, reported that around 5.3 billion people, or 66% of the global population, use the internet. This represents a 6.1% increase compared to 2021. Therefore, the rising number of internet users globally is fueling the growth of the video-as-a-service (VaaS) market.

The proliferation of remote work arrangements is a significant driver fueling the expansion of the video-as-a-service (VaaS) market. Remote work, allowing employees to operate from locations other than their employer's physical office, is facilitated by Video-as-a-Service solutions that offer diverse communication and collaboration tools. This trend contributes to heightened efficiency and connectivity among remote teams. According to a February 2022 study by AT&T, the adoption of a hybrid work model, blending remote work and office presence, is projected to increase from 42% in 2021 to 81% by 2024. This substantial rise in remote working practices serves as a driving force behind the growth of the video-as-a-service (VaaS) market.

Prominent market players are heavily investing in research and development initiatives to advance technology, exemplified by AI-powered hybrid video conferencing solutions, thereby fortifying their market presence. AI-powered hybrid video conferencing employs artificial intelligence to optimize virtual meetings in a hybrid work environment. Notably, in February 2023, Qualcomm Technologies Inc., a US-based technology firm, introduced the Qualcomm QCS8250 Video Collaboration Reference Design, an AI-powered video conferencing solution. This innovative technology delivers superior audio and video performance, creating immersive and engaging hybrid video conferencing experiences. Leveraging the Qualcomm AI Suite for Video Collaboration and Video Conferencing, this solution boasts premium features like dynamic group and speaker framing, coupled with noise suppression. Tailored for enterprise conferencing applications, it seamlessly integrates with platforms such as Microsoft Teams and Zoom Rooms, redefining the landscape of video collaboration experiences.

Major companies in the video-as-a-service (VaaS) market are concentrating on developing innovative tools, such as video and communication solutions for dealership service departments, to broaden their customer base and achieve a competitive edge. These video and communication tools are specifically designed for dealership service departments, allowing service technicians to record high-definition videos of vehicle inspections and communicate directly with customers while ensuring compliance with manufacturer requirements and providing real-time analytics for improved efficiency. For example, in August 2023, CDK Global Inc., a US-based software technology company, launched Dealership Xperience, which drives digital transformation for auto dealers. This platform serves as a single, unified solution for all dealership departments, eliminating the need to switch between different systems with various logins. It seamlessly integrates dealer and customer experiences to enhance efficiency and improve the customer journey.

In April 2023, Praxedo, a France-based company in the field service management software industry, acquired ViiBE Communication for an undisclosed amount. This acquisition marks Praxedo's first step toward enhancing its SaaS field service management offerings with video assistance technology, strengthening its capabilities with a cutting-edge solution that has already demonstrated operational effectiveness in the field. ViiBE Communication, also based in France, specializes in a video assistance platform designed for after-sales service and technical support, allowing users to swiftly resolve complex technical issues.

Major companies operating in the video-as-a-service (VaaS) market are Amazon Web Services Inc., Avaya Holdings Corp, BlueJeans Network Inc., Cisco Systems Inc., Huawei Technologies Co. Ltd., Zoom Video Communications Inc., Microsoft Corporation, Google LLC, LogMeIn Inc., Lifesize Inc., Adobe Inc., Arkadin SAS, AT&T Inc., BroadSoft Inc., BT Group PLC, Fuze Inc., InterCall, Kaltura Inc., Level 3 Communications LLC, Orange SA, Polycom Inc., Premiere Global Services Inc., RingCentral Inc., StarLeaf Ltd., Tata Communications Ltd., Vidyo Inc., Vodafone Group PLC, West Corporation, ZTE Corporation.

North America was the largest region in the video-as-a-service (VaaS) market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the video-as-a-service (vaas) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the video-as-a-service (vaas) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Video-as-a-service (VaaS) pertains to managed services offered by organizations to deliver multiparty or point-to-point video conferencing capabilities through an IP network. A video conference constitutes a real-time, visual connection established for discussions between two or more individuals located remotely. VaaS serves the purpose of furnishing hosting services to enable customers to conduct video calls over the internet, utilizing the provider's infrastructure.

The primary categories of Video-as-a-service (VaaS) encompass managed services, broadcasting video communication, video conferencing, video content management, real-time video monitoring, professional services, consulting, system integration, and support and maintenance. Managed services are employed to provide clients with remote surveillance solutions, configuring cameras and Customer Premises Equipment (CPE) devices within an organization to deliver video services. This practice involves outsourcing the responsibility for maintaining and anticipating the needs of an organization to ensure smooth operations. Video-as-a-service (VaaS) deployment options include private cloud, public cloud, and hybrid cloud models. VaaS finds application across large, small, and medium enterprises for corporate communications, training and development, as well as marketing and client engagement. Its usage spans various industrial verticals, including BFSI, IT and telecom, healthcare & life sciences, education, media & entertainment, government & public sector, retail & consumer goods, and other industrial sectors.

The video-as-a-service (VaaS) market research report is one of a series of new reports that provides video-as-a-service (VaaS) market statistics, including video-as-a-service (VaaS) industry global market size, regional shares, competitors with a video-as-a-service (VaaS) market share, detailed video-as-a-service (VaaS) market segments, market trends and opportunities, and any further data you may need to thrive in the video-as-a-service (VaaS) industry. This video-as-a-service (VaaS) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The Video-as-a-service (VaaS) market includes revenues earned by entities by video conferencing capabilities. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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