Natural Surfactants Market Report 2025

The natural surfactants market size has grown strongly in recent years. It will grow from $19.96 billion in 2024 to $21.22 billion in 2025 at a compound annual growth rate (CAGR) of 6.3%. The growth in the historic period can be attributed to consumer demand for natural products, environmental concerns and regulations, shift toward green chemistry, expanding personal care industry, consumer awareness of harsh chemicals, research and development initiatives, availability of raw materials.

The natural surfactants market size is expected to see strong growth in the next few years. It will grow to $28.63 billion in 2029 at a compound annual growth rate (CAGR) of 7.8%. The growth in the forecast period can be attributed to expansion in agricultural sector, bio-based and renewable resources, preference for plant-derived ingredients, expansion of organic farming, government support for sustainable practices. Major trends in the forecast period include expanding applications in household cleaners, innovation in biosurfactants, focus on renewable resources, technological advancements in extraction methods, performance optimization of natural surfactants.

The rising demand for personal care products is anticipated to boost the natural surfactants market. Personal care products encompass a range of self-care items used for hygiene, cleaning, and grooming, including shampoos, skin moisturizers, perfumes, lipsticks, nail care, hair colors, and more. Natural surfactants are incorporated into these personal care products to create various skincare formulations, serving functions such as detergent, wetting, emulsifying, solubilizing, and thickening. For example, in March 2024, The Organic Beauty and Wellbeing Market Report published by The Soil Association - a UK-based membership charity focused on agriculture's environmental impact - revealed a significant 65% growth in organic mother and baby care, along with a solid 6% increase in organic health and personal care in the UK. Additionally, the total organic beauty and wellbeing market in the UK reached £147.6 million ($191.88 million) in 2022, compared to £138.2 million ($186.57 million) in 2021. Consequently, the growing demand for personal care products is driving the expansion of the natural surfactants market.

The increasing demand for eco-friendly products is projected to drive the growth of the natural surfactants market in the future. Eco-friendly products are those designed and manufactured to minimize their environmental impact. These products utilize natural surfactants, which are more sustainable and environmentally friendly compared to synthetic alternatives, offering effective cleaning and foaming properties while reducing harm to the environment. For example, in April 2024, a report from the National Association of Convenience Stores, a US-based trade association, highlighted that consumer concern regarding the environmental impact of products rose from 66% in 2022 to 68% in 2023, reflecting a significant increase in awareness of sustainability issues. Thus, the growing demand for eco-friendly products is fueling the expansion of the natural surfactants market.

Innovation stands as a pivotal trend within the natural surfactant market. Key industry players prioritize research and development initiatives focused on groundbreaking products like Vita 100% bio-based surfactants and polyethylene glycols (PEGs). Clariant AG's introduction of these innovative solutions in February 2022 signifies a shift toward bio-ethanol derived surfactants, emphasizing sustainability with a significantly reduced carbon footprint. These products set new benchmarks in sustainability, boasting a Renewable Carbon Index (RCI) of at least 98% and offering up to 85% reduction in CO2 emissions, presenting a substantial stride towards eco-friendly surfactants.

Major companies in the natural surfactant industry concentrate on introducing groundbreaking Vita bio-based surfactants and polyethylene glycols (PEGs) to mitigate their environmental impact. In February 2022, Clariant AG's launch of Vita 100% bio-based surfactants and PEGs, derived from renewable sources and boasting a Renewable Carbon Index (RCI) of over 98%, exemplifies the shift toward more sustainable alternatives. These products present numerous advantages over traditional fossil-based counterparts, offering enhanced sustainability, biodegradability, and significant carbon reduction while maintaining high performance standards.

In September 2022, Stepan Company strategically acquired PerformanX Specialty Chemical LLC, a US-based manufacturer of natural surfactants. This acquisition aligns with Stepan's objectives of expanding its product portfolio, accessing new markets, achieving economies of scale, and bolstering its position in the surfactant market, further solidifying its presence in the industry.

Major companies operating in the naphthalene derivatives market are BASF SE, Huntsman International LLC, Koppers Inc., Arkema SA, Evonik Industries AG, Kao Corporation, Cromogenia-Units SA, Clariant AG, King Industries Inc., Carbon Tech Group Ltd., JFE Chemical Corporation, Rain Carbon Inc., Giovanni Bozzetto Spa, Covestro AG, Himadri Specialty Chemical Ltd., Nippon Steel Chemical & Material Co. Ltd., Merck Co. & KGaA, Sinopec Shanghai Petrochemical Company Limited, Shandong Hongyuan Chemical Co. Ltd., Asahi Kasei Corporation, Biosynth Carbosynth Ltd., Nouryon Chemicals (Jiaxing) Co. Ltd., LG Chem Ltd., Eastman Chemical Company, Wanhua Chemical Group Co. Ltd, Saudi Basic Industries Corporation, Chevron Phillips Chemical Company.

Europe was the largest region in the natural surfactants market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the natural surfactants market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the natural surfactants market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Natural surfactants, amphiphilic biological compounds primarily produced extracellularly by diverse microbes, including from waste sources, are pivotal in generating foam and acting as cleansing agents in skincare products like facial cleansers, shower gels, and shampoos.

The primary categories of natural surfactants encompass anionic, nonionic, cationic, and amphoteric variations, all falling under the realm of bio-based surfactants. Anionic surfactants, characterized by a negatively charged head group, find extensive application across diverse sectors, including detergents, personal care items, industrial and institutional cleaning solutions, oilfield chemicals, agricultural products, and are distributed through various sales channels such as direct sales and distribution networks.

The natural surfactants market research report is one of a series of new reports that provides natural surfactants market statistics, including natural surfactants industry global market size, regional shares, competitors with a natural surfactants market share, detailed natural surfactants market segments, market trends and opportunities, and any further data you may need to thrive in the natural surfactants industry. This natural surfactant market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The natural surfactants market consists of sales of coco glucoside, decyl glucoside, lauryl glucoside, sucrose cocoate, capryl glucoside, ammonium lauryl sulfate, sodium laureth sulfate, sodium lauryl sarcosinate, sodium myreth sulfate, sodium pareth sulfate, alcohol ethoxylates, nonyl phenoxy polyethylenoxy alcohols, alkylamidopropylamine N-oxide (APAO), alkyl dimethylamine N-oxide (AO), alkyl betaine (Bt) and alkylamidopropylbetaine (APB). Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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