Gaming Market Report 2026

The gaming market size has grown rapidly in recent years. It will grow from $343.22 billion in 2025 to $386.04 billion in 2026 at a compound annual growth rate (CAGR) of 12.5%. The growth in the historic period can be attributed to expansion of home console and pc gaming adoption, growth of mobile gaming user base, increasing availability of high-speed internet, rise of esports ecosystems, expansion of digital game distribution channels.

The gaming market size is expected to see rapid growth in the next few years. It will grow to $618.82 billion in 2030 at a compound annual growth rate (CAGR) of 12.5%. The growth in the forecast period can be attributed to increasing adoption of subscription-based gaming models, rising demand for immersive gaming environments, expansion of metaverse-based gaming platforms, growing investments in game development studios, increasing focus on user-generated content. Major trends in the forecast period include increasing adoption of cloud-based gaming platforms, rising demand for cross-platform game experiences, expansion of immersive ar and vr gaming content, growing integration of ai-driven game mechanics, enhanced focus on multiplayer and social gaming.

The upward trajectory of internet penetration is poised to propel the gaming market further. Internet penetration, denoting the percentage of a population with internet access, is integral to gaming experiences, enabling seamless connections among players. This connectivity facilitates gaming activities such as connecting, competing, exploring, and expanding horizons. A case in point is the UK, where internet users increased by 224 thousand (+0.3 percent) from 2022 to 2023, reaching a total of 66.11 million users. This surge in internet users underscores the role of rising internet penetration in driving the growth of the gaming market.

Major companies operating in the gaming market are focusing on developing innovative solutions, such as integrating cloud gaming into connected entertainment devices, to deliver console-free, high-quality gaming experiences streamed directly to televisions and streaming boxes. Cloud gaming integration involves using remote cloud servers to run games and stream them in real time to users’ devices, eliminating the need for dedicated gaming hardware or local installations. For example, in December 2025, Comcast Corporation, a U.S.-based provider of broadband, media, and entertainment services, partnered with Amazon, a U.S.-based provider of e-commerce, cloud computing, and digital services, to launch Amazon Luna cloud gaming on Xfinity entertainment devices. This rollout enables Xfinity customers using X1 and Xumo Stream Box devices to access Amazon Luna directly through their TV interface, offering instant gameplay without consoles, seamless controller compatibility, and access to an expanding library of cloud-streamed games, thereby increasing gaming accessibility and strengthening the convergence of cloud computing, entertainment, and interactive media.

In November 2024, Nodwin Gaming Private Limited, an India-based provider of esports event management, competitive gaming experiences, and youth entertainment services - and a material subsidiary of Nazara Technologies Limited - acquired Trinity Gaming India Private Limited for ₹24 crore (approximately $2.8 million). Through this acquisition, NODWIN Gaming enhanced its content and creator ecosystem by incorporating Trinity’s creator service provider (CSP) and multi-channel network (MCN) capabilities, extending its reach in influencer-driven gaming content and brand partnerships across India. Trinity Gaming India Private Limited is an India-based gaming agency and MCN/CSP platform that manages more than 1,000 creators on platforms such as YouTube and Meta and collaborates with brands including Samsung, Realme, iQOO, and Krafton to drive digital engagement and content creation.

Major companies operating in the gaming market are Microsoft Corporation, Nintendo Co. Ltd., Rovio Entertainment Corporation, Electronic Arts Inc., Sony Corporation, Apple Inc., Google LLC, Bandai Namco Entertainment Inc., Take-Two Interactive Software Inc., Nexon Company, Activision Blizzard Inc., Ubisoft Entertainment SA, Square Enix Holdings Co. Ltd., ZeptoLab OOO, Tencent Holdings Ltd., Sega Games Co. Ltd., Capcom Co. Ltd., NetEase Inc., Interactive Entertainment Beijing Kunlun Technology Co. Ltd., Konami Holdings Corporation, Zynga Inc., GungHo Online Entertainment Inc., NCSoft Corporation, Kakao Games Corp., Smilegate Holdings Inc., Gravity Co. Ltd., Pearl Abyss Corp., Com2uS Corp., Wargaming Group Limited.

Asia-Pacific was the largest region in the gaming market in 2025. The regions covered in the gaming market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the gaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The gaming market includes revenues earned by entities by simulation games, puzzlers, and party games. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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