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Retail in Romania

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    Report

  • 97 Pages
  • March 2025
  • Region: Romania
  • Euromonitor International
  • ID: 5783161
Retail in Romania registered modest current value growth in 2024, though constant value growth was minimal. Though inflation eased, it was still significant, and GDP growth was also sluggish. That being said, wage growth and pension increases contributed to an increase in consumption. However, consumers remained price sensitive and retailers offered frequent promotions and discounts to push volume sales.

The Retail in Romania report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retail market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Retail in 2024: The big picture
  • Grocery retailers continue to account for most value sales
  • Retailers adopt an omnichannel approach
  • What next for retail?
OPERATING ENVIRONMENT
  • Informal retail
  • Opening hours for physical retail
  • Summary 1 Standard Opening Hours by Channel Type 2024
  • Seasonality
  • Valentine’s Day
  • Mother’s Day
  • Easter
  • Summer sales
  • Back to School
  • Black Friday
  • Winter sales
  • Christmas
MARKET DATA
  • Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
  • Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
  • Table 3 Sales in Retail Offline by Channel: Value 2019-2024
  • Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
  • Table 5 Retail Offline Outlets by Channel: Units 2019-2024
  • Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
  • Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
  • Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
  • Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
  • Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
  • Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
  • Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
  • Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
  • Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
  • Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
  • Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
  • Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
  • Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
  • Table 21 Retail GBO Company Shares: % Value 2020-2024
  • Table 22 Retail GBN Brand Shares: % Value 2021-2024
  • Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
  • Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
  • Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
  • Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
  • Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
  • Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
  • Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
  • Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
  • Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
  • Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
  • Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
  • Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
  • Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
  • Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
  • Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
  • Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
  • Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
  • Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
  • Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
  • Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
  • Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
  • Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
  • Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
  • Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
  • Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
  • Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
  • Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CONVENIENCE RETAILERS IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Healthy current value growth
  • Significant merger activity
  • Continuing partnership of grocery retailers with petrol stations
PROSPECTS AND OPPORTUNITIES
  • Continuing modest constant value growth over forecast period
  • Metro’s franchise, La Doi Pasi, sees further growth
  • Convenience stores and petrol stations continue to form partnerships
CHANNEL DATA
  • Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
  • Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
  • Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
  • Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
  • Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
  • Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
  • Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
  • Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029
DISCOUNTERS IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Discounters best performing grocery retailer in 2024
  • Lidl continues to dominate
  • Auchan further expands in discounter space
PROSPECTS AND OPPORTUNITIES
  • Rosy outlook over forecast period
  • Competitive landscape remains consolidated
  • Automated stores potentially a feature in the discount space
CHANNEL DATA
  • Table 65 Discounters: Value Sales, Outlets and Selling Space 2019-2024
  • Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 67 Discounters GBO Company Shares: % Value 2020-2024
  • Table 68 Discounters GBN Brand Shares: % Value 2021-2024
  • Table 69 Discounters LBN Brand Shares: Outlets 2021-2024
  • Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
HYPERMARKETS IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Fall in constant values sales
  • Competitive landscape remains stable
  • Hypermarkets continue to focus on e-commerce
PROSPECTS AND OPPORTUNITIES
  • Modest constant value growth over forecast period
  • Potentially further consolidation
  • Retailers continue to focus on local private label offerings
CHANNEL DATA
  • Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
  • Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 74 Hypermarkets GBO Company Shares: % Value 2020-2024
  • Table 75 Hypermarkets GBN Brand Shares: % Value 2021-2024
  • Table 76 Hypermarkets LBN Brand Shares: Outlets 2021-2024
  • Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SUPERMARKETS IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Muted constant value growth
  • Leader Profi in flux as acquisition conditionally approved
  • Locally-owned supermarkets account for small value share
PROSPECTS AND OPPORTUNITIES
  • Modest constant value growth over forecast period
  • Retailers focus on private label
  • Focus on building online presence
CHANNEL DATA
  • Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
  • Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 81 Supermarkets GBO Company Shares: % Value 2020-2024
  • Table 82 Supermarkets GBN Brand Shares: % Value 2021-2024
  • Table 83 Supermarkets LBN Brand Shares: Outlets 2021-2024
  • Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SMALL LOCAL GROCERS IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Continuing reduction in number of stores
  • Increasing focus on local producers benefits retailers and consumers
  • Competitive landscape continues to be highly fragmented
PROSPECTS AND OPPORTUNITIES
  • Muted outlook over forecast period
  • Specialisation key to survival
  • Developing online activity key
CHANNEL DATA
  • Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
  • Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 88 Small Local Grocers GBO Company Shares: % Value 2020-2024
  • Table 89 Small Local Grocers GBN Brand Shares: % Value 2021-2024
  • Table 90 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
  • Table 91 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 92 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
GENERAL MERCHANDISE STORES IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Value sales remain low in 2024
  • Diverging paths for Miniso Home and Studio Moderna
  • Value sales continue to be negligible for department stores
PROSPECTS AND OPPORTUNITIES
  • Further value growth for Miniso
  • Studio Moderna continues its omnichannel approach
  • Shopping malls replace department stores
CHANNEL DATA
  • Table 93 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
  • Table 94 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 95 Sales in General Merchandise Stores by Channel: Value 2019-2024
  • Table 96 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
  • Table 97 General Merchandise Stores GBO Company Shares: % Value 2020-2024
  • Table 98 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
  • Table 99 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
  • Table 100 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 101 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 102 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
  • Table 103 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029
APPAREL AND FOOTWEAR SPECIALISTS IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Fall in constant value sales in 2024
  • Landscape becoming increasingly consolidated
  • E-commerce sales increasingly significant
PROSPECTS AND OPPORTUNITIES
  • Modest constant value growth over forecast period
  • E-commerce will register further healthy value growth
  • Further consolidation over forecast period
CHANNEL DATA
  • Table 104 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
  • Table 105 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 106 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
  • Table 107 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
  • Table 108 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
  • Table 109 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 110 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
APPLIANCES AND ELECTRONICS SPECIALISTS IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Muted picture in 2024
  • Local chain Altex holds on to strong lead
  • E-commerce accounts for nearly half of value sales
PROSPECTS AND OPPORTUNITIES
  • Brick-and-mortar sees changing role
  • Scrap programme continues to boost sales
  • Continuing innovation drives value sales
CHANNEL DATA
  • Table 111 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
  • Table 112 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 113 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
  • Table 114 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
  • Table 115 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
  • Table 116 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 117 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
HEALTH AND BEAUTY SPECIALISTS IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Pharmacies continue to account for most value sales
  • Dm drogerie drives growth in health and personal care
  • Optical goods remain highly fragmented
PROSPECTS AND OPPORTUNITIES
  • Essentialness of offerings supports continuing growth of pharmacies
  • Pharmacy chains continue to expand, while investing in advertising
  • Increasing focus on sustainability and natural ingredients
CHANNEL DATA
  • Table 118 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
  • Table 119 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 120 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
  • Table 121 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
  • Table 122 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
  • Table 123 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
  • Table 124 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
  • Table 125 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 126 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 127 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
  • Table 128 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029
HOME PRODUCTS SPECIALISTS IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Fall in constant value sales in 2024
  • Pet shops and superstores register healthy value growth
  • E-commerce and advertising drive sales
PROSPECTS AND OPPORTUNITIES
  • Moderate constant value growth over forecast period
  • E-commerce important battleground over forecast period
  • Dedeman retains its lead
CHANNEL DATA
  • Table 129 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
  • Table 130 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 131 Sales in Home Products Specialists by Channel: Value 2019-2024
  • Table 132 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
  • Table 133 Home Products Specialists GBO Company Shares: % Value 2020-2024
  • Table 134 Home Products Specialists GBN Brand Shares: % Value 2021-2024
  • Table 135 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
  • Table 136 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 137 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 138 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
  • Table 139 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029
DIRECT SELLING IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Direct selling worst performing retail channel in 2024
  • Beauty and personal care offerings drive sales, while Avon retains its lead
  • Demand for wellbeing sustains the performance of consumer health brands
PROSPECTS AND OPPORTUNITIES
  • Further fall in constant value sales
  • Direct sellers adjust to the online space
  • Increased demand for premium products over forecast period
CHANNEL DATA
  • Table 140 Direct Selling by Product: Value 2019-2024
  • Table 141 Direct Selling by Product: % Value Growth 2019-2024
  • Table 142 Direct Selling GBO Company Shares: % Value 2020-2024
  • Table 143 Direct Selling GBN Brand Shares: % Value 2021-2024
  • Table 144 Direct Selling Forecasts by Product: Value 2024-2029
  • Table 145 Direct Selling Forecasts by Product: % Value Growth 2024-2029
VENDING IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Best performing retail channel in 2024
  • Hot drink operators continue to lead
  • Location is key
PROSPECTS AND OPPORTUNITIES
  • Riising price of coffee boosts vending
  • Increase in card and contactless payments
  • Vending represents significant cost saving for retailers
CHANNEL DATA
  • Table 156 Vending by Product: Value 2019-2024
  • Table 157 Vending by Product: % Value Growth 2019-2024
  • Table 158 Vending GBO Company Shares: % Value 2020-2024
  • Table 159 Vending GBN Brand Shares: % Value 2021-2024
  • Table 160 Vending Forecasts by Product: Value 2024-2029
  • Table 161 Vending Forecasts by Product: % Value Growth 2024-2029
RETAIL E-COMMERCE IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Continuing healthy current value growth in 2024
  • eMAG holds on to strong lead
  • Companies continue driving online sales
PROSPECTS AND OPPORTUNITIES
  • Food e-commerce registers healthy growth
  • Efficient delivery key differentiator in online space
  • Mobile e-commerce sees healthy value growth
CHANNEL DATA
  • Table 146 Retail E-Commerce by Channel: Value 2019-2024
  • Table 147 Retail E-Commerce by Channel: % Value Growth 2019-2024
  • Table 148 Retail E-Commerce by Product: Value 2019-2024
  • Table 149 Retail E-Commerce by Product: % Value Growth 2019-2024
  • Table 150 Retail E-Commerce GBO Company Shares: % Value 2020-2024
  • Table 151 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
  • Table 152 Forecast Retail E-Commerce by Channel: Value 2024-2029
  • Table 153 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
  • Table 154 Forecast Retail E-Commerce by Product: Value 2024-2029
  • Table 155 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029