Gambling/iGaming Facebook Inventory List for Marketing 2023

This is a gambling/iGaming Facebook marketing inventory list for 2023, containing 1666 Facebook accounts related to iGaming, including:

• 1097 groups;
• 569 personal accounts.

Research Goals and Objectives

• Collection of Facebook accounts related to gambling topics;
• Popularity evaluation of Facebook accounts in the gambling community;
• Formation of a dataset that ranks gambling-related Facebook accounts.

Research Methodology

Facebook accounts were collected via open sources using the following search methods:

• Open Google Search;
• Accounts search on Facebook itself;
• Facebook account collection via other social networks: YouTube, Twitter, Telegram, Discord, Instagram, Twitch, TikTok, and Reddit.

The collected accounts’ popularity was evaluated based on the following metrics:

• Social Blade
  • Total Grade - a visual representation of the "Social Blade Rank" (or SB Rank), based on a particular account’s rating, compared to the rest of the database;
  • Likes Rank - a particular account’s place in the top Facebook communities chart based on their cumulative number of likes.

Disclaimers

The study contains accounts that take part in the formation of the gambling community. The study did not specifically collect gambling-only accounts. The list includes bloggers and streamers who write about gambling or are known to engage in gambling activities. The collected information does not claim absolute completeness and is intermediate in the planned research cycle.