This study sheds light on the frequency at which lawyers make, agree to interview for or listen to podcasts on legal issues, broken down by various demographic variables. In addition, the study presents data on how important lawyers view podcasts as a marketing and brand building tool.
According to the data, among lawyers at major law firms, the plurality (37.90%) reported that they listen to podcasts on legal issues "more or less never". However, nearly 30% of lawyers sampled listen to podcasts on legal issues at least a few times per month and more than 16.5%, at least weekly. The frequency of podcast listening also varied significantly by predominant legal field, with lawyers in antitrust/competition law reporting the highest frequency of listening.
The data showed that 15.32% of the entire sample have been interviewed for someone else's legal issue podcast, while 84.68% have not. Respondents in intellectual property and tax had the highest percentage of those who have been interviewed, while no respondents in energy, international trade, and regulatory/healthcare had been interviewed for a legal podcast.
The data is based on a survey of 248 lawyers at major law firms across the United States. The survey was conducted in February and March 2023 and collected information on various aspects of lawyers' listening habits and the incidence of legal podcast interviews. Data is broken out by size of law firm, legal practice area, work title, gender, prestige level of law school attended, and other variables.
Table of Contents
THE QUESTIONNAIRE
CHARACTERISTIC OF THE SAMPLE
- Institutional Affiliations of the Survey Participant
SUMMARY OF MAIN FINDINGS
List of Tables
- Incidence & Frequency of Listening to Podcasts on Legal Issues
- Percentage of Lawyers Who Have Been Interviewed for Someone Else’s Legal Podcast
- Percentage of Lawyers Who Have Made their own Legal Podcasts
- Percentage of Lawyers Who Have Paid for Access to a Legal Podcast
- Views on the Usefulness of Podcasts for the Marketing of Legal Services
- Views on the Value of Podcasts as a Professional Tool
- Table 1.1 How often do you listen to podcasts on legal issues?
- Table 1.2 How often do you listen to podcasts on legal issues? Broken out by predominant legal field
- Table 1.3 How often do you listen to podcasts on legal issues? Broken out by age of respondent
- Table 1.4 How often do you listen to podcasts on legal issues? Broken out by gender of respondent
- Table 1.5 How often do you listen to podcasts on legal issues? Broken out by size of law firm
- Table 1.6 How often do you listen to podcasts on legal issues? Broken out by work title
- Table 1.7 How often do you listen to podcasts on legal issues? Broken out by political views
- Table 1.8 How often do you listen to podcasts on legal issues? Broken out by assessment of law school
- Table 2 Have you ever done any of the following?
- Table 2.1.1 Have you ever done any of the following? Been interviewed for someone else’s legal issue podcast
- Table 2.1.2 Have you ever done any of the following? Been interviewed for someone else’s legal issue podcast Broken out by predominant legal field
- Table 2.1.3 Have you ever done any of the following? Been interviewed for someone else’s legal issue podcast Broken out by age of respondent
- Table 2.1.4 Have you ever done any of the following? Been interviewed for someone else’s legal issue podcast Broken out by gender of respondent
- Table 2.1.5 Have you ever done any of the following? Been interviewed for someone else’s legal issue podcast Broken out by size of law firm
- Table 2.1.6 Have you ever done any of the following? Been interviewed for someone else’s legal issue podcast Broken out by work title
- Table 2.1.7 Have you ever done any of the following? Been interviewed for someone else’s legal issue podcast Broken out by political views
- Table 2.1.8 Have you ever done any of the following? Been interviewed for someone else’s legal issue podcast Broken out by assessment of law school
- Table 2.2.1 Have you ever done any of the following? Made your own legal issues podcast
- Table 2.2.2 Have you ever done any of the following? Made your own legal issues podcast Broken out by predominant legal field
- Table 2.2.3 Have you ever done any of the following? Made your own legal issues podcast Broken out by age of respondent
- Table 2.2.4 Have you ever done any of the following? Made your own legal issues podcast Broken out by gender of respondent
- Table 2.2.5 Have you ever done any of the following? Made your own legal issues podcast Broken out by size of law firm
- Table 2.2.6 Have you ever done any of the following? Made your own legal issues podcast Broken out by work title
- Table 2.2.7 Have you ever done any of the following? Made your own legal issues podcast Broken out by political views
- Table 2.2.8 Have you ever done any of the following? Made your own legal issues podcast Broken out by assessment of law school
- Table 2.3.1 Have you ever done any of the following? Paid for access to a particular podcast or podcast service on legal issues
- Table 2.3.2 Have you ever done any of the following? Paid for access to a particular podcast or podcast service on legal issues Broken out by predominant legal field
- Table 2.3.3 Have you ever done any of the following? Paid for access to a particular podcast or podcast service on legal issues Broken out by age of respondent
- Table 2.3.4 Have you ever done any of the following? Paid for access to a particular podcast or podcast service on legal issues Broken out by gender of respondent
- Table 2.3.5 Have you ever done any of the following? Paid for access to a particular podcast or podcast service on legal issues Broken out by size of law firm
- Table 2.3.6 Have you ever done any of the following? Paid for access to a particular podcast or podcast service on legal issues Broken out by work title
- Table 2.3.7 Have you ever done any of the following? Paid for access to a particular podcast or podcast service on legal issues Broken out by political views
- Table 2.3.8 Have you ever done any of the following? Paid for access to a particular podcast or podcast service on legal issues Broken out by assessment of law school
- Table 3.1 What do you think of podcasts as a tool for marketing legal services and ideas?
- Table 3.2 What do you think of podcasts as a tool for marketing legal services and ideas? Broken out by predominant legal field
- Table 3.3 What do you think of podcasts as a tool for marketing legal services and ideas? Broken out by age of respondent
- Table 3.4 What do you think of podcasts as a tool for marketing legal services and ideas? Broken out by gender of respondent
- Table 3.5 What do you think of podcasts as a tool for marketing legal services and ideas? Broken out by size of law firm
- Table 3.6 What do you think of podcasts as a tool for marketing legal services and ideas? Broken out by work title
- Table 3.7 What do you think of podcasts as a tool for marketing legal services and ideas? Broken out by political views
- Table 3.8 What do you think of podcasts as a tool for marketing legal services and ideas? Broken out by assessment of law school
- What are some of the legal and other podcasts to which you listen?
- Table 4.1 How valuable to you are podcasts as a professional tool?
- Table 4.2 How valuable to you are podcasts as a professional tool? Broken out by predominant legal field
- Table 4.3 How valuable to you are podcasts as a professional tool? Broken out by age of respondent
- Table 4.4 How valuable to you are podcasts as a professional tool? Broken out by gender of respondent
- Table 4.5 How valuable to you are podcasts as a professional tool? Broken out by size of law firm
- Table 4.6 How valuable to you are podcasts as a professional tool? Broken out by work title
- Table 4.7 How valuable to you are podcasts as a professional tool? Broken out by political views
- Table 4.8 How valuable to you are podcasts as a professional tool? Broken out by assessment of law school
Methodology
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