Sanitary Ware Market Report 2026

The sanitary ware market size has grown strongly in recent years. It will grow from $41.85 billion in 2025 to $44.4 billion in 2026 at a compound annual growth rate (CAGR) of 6.1%. The growth in the historic period can be attributed to rapid growth in residential construction, increasing urbanization globally, expansion of hospitality and commercial sectors, rising consumer awareness toward hygiene, steady improvement in sanitation infrastructure.

The sanitary ware market size is expected to see strong growth in the next few years. It will grow to $55.6 billion in 2030 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to growing smart bathroom adoption, rising demand for eco friendly sanitary products, expansion of modern housing projects, increased investments in infrastructure development, rising focus on luxury bathroom solutions. Major trends in the forecast period include growing demand for hygienic bathroom solutions, rising adoption of water efficient sanitary products, increasing focus on aesthetic bathroom designs, growing penetration in commercial infrastructure projects, rising replacement and renovation activities.

The growth of the construction industry is expected to propel the growth of the sanitary ware market going forward. The construction industry refers to activities related to building, repairing, renovating, and maintaining residential, commercial, and infrastructure projects. Rising construction activity increases the demand for sanitary ware, as bathrooms and sanitation systems are essential components of all modern buildings. Large-scale residential and commercial developments require sanitary ware in significant quantities, directly supporting market growth. For instance, in July 2024, according to the US Census Bureau, a US-based government agency, the value of construction operations increased from $2.01 trillion in May 2023 to $2.14 trillion in May 2024. Therefore, the growth of the construction industry is driving the sanitary ware market.

Major companies in the sanitaryware market are concentrating on technological innovations like concealed cisterns to improve efficiency and aesthetics. A concealed cistern is a hidden water storage system for flushing toilets, integrated into walls or furniture. It provides a cleaner look by keeping the cistern out of view while ensuring easy access to flushing controls. For example, in June 2023, Johnson Bathrooms, an India-based tile bathroom company, introduced the Elite Range, which offers personalized services and exclusive benefits, enhancing customer experiences in banking, travel, insurance, and fitness. This initiative provides financial advantages, comprehensive coverage, and lifestyle perks specifically designed for high-net-worth individuals.

In June 2023, Warburg Pincus, a US-based private equity firm, acquired a majority stake in Watertec India for an undisclosed sum. This acquisition is intended to strengthen Watertec's market leadership, broaden its product offerings, and enhance its geographic presence in the growing bath fittings sector in India. Watertec India is a manufacturing company based in India that specializes in high-quality sanitaryware products for both residential and commercial applications.

Major companies operating in the sanitary ware market report are LIXIL Group Corporation, Kohler Co., TOTO Ltd., Roca Corporación Empresarial, Villeroy & Boch AG, Duravit AG, Jaquar Group, Ideal Standard International, Cera Sanitaryware Ltd., Hindware Home Innovation Ltd., Geberit AG, VitrA (Eczacıbaşı Group), Sanitec Corporation, Orans Co., Ltd., HSIL Limited, Lecico Group, Twyford Bathrooms, Rak Ceramics, Hatria S.p.A., Porcelanosa Grupo.

North America was the largest region in the sanitary ware market share in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sanitary ware market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sanitary ware market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The sanitary ware market consists of sales of ball clay sanitary ware and china clay sanitary ware, bathtubs, and soap dishes. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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