Sanitary Ware Market Report 2025

The sanitary ware market size has grown strongly in recent years. It will grow from $40.31 billion in 2024 to $42.33 billion in 2025 at a compound annual growth rate (CAGR) of 5%. The growth in the historic period can be attributed to growth in the real estate and construction industry, trade liberalization and international partnerships, expansion of retail channels, tourism and hospitality industry growth, aging infrastructure replacement.

The sanitary ware market size is expected to see strong growth in the next few years. It will grow to $54.14 billion in 2029 at a compound annual growth rate (CAGR) of 6.3%. The growth in the forecast period can be attributed to growing importance of digital marketing and e-commerce, increasing popularity of wellness-oriented bathroom products, investment in research and development, rising demand for premium and luxury sanitary products, influences of interior design trends. Major trends in the forecast period include smart and connected bathroom solutions, biodegradable and sustainable materials, wellness-oriented bathroom designs, personalized and customizable sanitary products.

The expansion of the construction industry is anticipated to drive the growth of the sanitary ware market in the future. The construction industry encompasses manufacturing and trade-related activities involved in building, repairing, renovating, and maintaining infrastructure. This sector necessitates the use of sanitary ware in significant quantities for installation in bathrooms, thus, increasing construction activities boost the demand for sanitary ware. For example, in July 2024, the US Census Bureau, a US-based government agency, reported that the value of construction operations increased from $2.01 trillion in May 2023 to $2.14 trillion in May 2024.

The increasing population is projected to drive the growth of the sanitary ware market in the future. Population refers to the total number of individuals residing in a specific geographic area, such as a country, city, region, or globally. A rising population results in heightened demand for sanitary ware, as individuals seek to enhance their homes, including upgrading bathrooms and installing new or higher-quality sanitary products. For example, in July 2022, Our World In Data, a UK-based online scientific publication, reported that the world population was approximately 8 billion in 2022 and is expected to reach around 9.71 billion by 2050. Thus, the expanding population is a key driver of the sanitary ware market.

Major companies in the sanitaryware market are concentrating on technological innovations like concealed cisterns to improve efficiency and aesthetics. A concealed cistern is a hidden water storage system for flushing toilets, integrated into walls or furniture. It provides a cleaner look by keeping the cistern out of view while ensuring easy access to flushing controls. For example, in June 2023, Johnson Bathrooms, an India-based tile bathroom company, introduced the Elite Range, which offers personalized services and exclusive benefits, enhancing customer experiences in banking, travel, insurance, and fitness. This initiative provides financial advantages, comprehensive coverage, and lifestyle perks specifically designed for high-net-worth individuals.

Leading companies in the sanitaryware market are also focused on creating innovative solutions such as experiential platforms to boost customer engagement and product visualization. They are incorporating smart technologies and sustainability features to distinguish themselves and streamline the purchasing process. An experiential platform is a digital or physical environment designed to create immersive, interactive experiences for users, often utilizing technologies like VR and AR. Its goal is to enhance engagement and emotional connections with content, products, or services. For instance, in February 2023, Hindware, an India-based manufacturing company, launched a Lacasa store, which provides an immersive shopping experience that allows customers to explore a diverse range of sanitaryware and related products interactively. This initiative aims to empower customers to visualize their spaces while improving brand engagement and accessibility throughout India.

In June 2023, Warburg Pincus, a US-based private equity firm, acquired a majority stake in Watertec India for an undisclosed sum. This acquisition is intended to strengthen Watertec's market leadership, broaden its product offerings, and enhance its geographic presence in the growing bath fittings sector in India. Watertec India is a manufacturing company based in India that specializes in high-quality sanitaryware products for both residential and commercial applications.

Major companies operating in the sanitary ware market include LIXIL Group Corporation, Kohler Co, TOTO, American Standard, Roca Corporación Empresarial, Grohe, Elkay, Moen Incorporated, Villeroy & Boch, Jaquar & Company Private Limited, Duravit AG, Delta Faucet, Pfister Faucets, Gessi S.p.A., Niagara Conservation, Cera Sanitaryware Ltd., Sloan Valve Company, Gala Group, Weiser Lock Corp, Artedona, SFA Saniflo, Cifial, The Jaquar Group, INAX Inamoto Corporation, Hansgrohe SE, Heritage Bathrooms, Hydro Systems, Ideal Standard, Orans Co, Shanghai Hengjie Sanitary Wares Co Ltd.

North America was the largest region in the sanitary ware market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sanitary ware market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sanitary ware market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Sanitary ware includes all the essential sanitary installations found in bathrooms and toilets. These goods, resistant to chemicals and capable of sustaining heavy loads, undergo heating to temperatures exceeding 1200 degrees Celsius to ensure hygienic performance in both residential and commercial settings.

The primary types of sanitary ware include toilets, washbasins, urinals, cisterns, and others. Toilets, common bowl-shaped sanitary hardware, are made from materials such as ceramics, pressed metal, acrylic plastics, and perspex, using technologies such as slip casting, pressure casting, tape casting, and isostatic casting. Sanitary ware is distributed through various channels, including retail and wholesale, and is used for both commercial and residential purposes.

The sanitary ware market research report is one of a series of new reports that provides sanitary ware market statistics, including the sanitary ware industry's global market size, regional shares, competitors with a sanitary ware market share, detailed sanitary ware market segments, market trends and opportunities, and any further data you may need to thrive in the sanitary ware industry. This sanitary ware market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The sanitary ware market consists of sales of ball clay sanitary ware and china clay sanitary ware, bathtubs, and soap dishes. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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