Media Asset Management Market Report 2025

The media asset management market size has grown rapidly in recent years. It will grow from $6.04 billion in 2024 to $7.22 billion in 2025 at a compound annual growth rate (CAGR) of 19.5%. The growth in the historic period can be attributed to increased use of multimedia in marketing, globalization of media production, increased video content production, media rights and licensing complexity, need for archive and preservation, efficiency in newsroom operations, demand for cross-platform content delivery, enhanced metadata and tagging.

The media asset management market size is expected to see exponential growth in the next few years. It will grow to $16.31 billion in 2029 at a compound annual growth rate (CAGR) of 22.6%. The growth in the forecast period can be attributed to advanced search and discovery capabilities, hybrid work environments in media production, personalization in content delivery, integration with project management tools, focus on sustainability in media production, international content distribution challenges, social media integration and distribution. Major trends in the forecast period include cloud-based mam solutions, remote work collaboration tools, automated workflows, mobile accessibility, subscription-based pricing models, integration with editing software, media analytics for performance insights.

The increasing digital advertising sector is driving the growth of the media asset management market. Digital advertising encompasses marketing activities conducted on websites, streaming media, and various online platforms in formats such as text, images, audio, and video. This approach aids businesses in enhancing their marketing funnel, building brand awareness, engaging consumers, and supporting other business operations. Media asset management in digital advertising facilitates the archiving and storage of video assets, as well as the distribution of large volumes of multimedia content. Moreover, it offers digital advertising agencies benefits such as content security, quick and easy sharing of media files, metadata creation, and streamlined asset retrieval. For example, in April 2024, the Interactive Advertising Bureau, a US-based media company, reported that internet advertising revenues reached a record-high of $225 billion, reflecting a 7.3% year-over-year increase between 2022 and 2023. Consequently, the growth in digital advertising is expected to drive the demand for media asset management.

The surge in demand for asset management solutions is a significant driver propelling the growth of the media asset management market. Asset Management Solutions (AMS) encompass a comprehensive suite of tools, technologies, and processes aimed at effectively managing, tracking, and optimizing assets across their lifecycle. These solutions contribute to risk mitigation and regulatory compliance, empowering media asset managers to make informed decisions within secure and compliant frameworks. Notably, as per Webinars' report in November 2023, a substantial 72% of organizations lack a robust Software Asset Management (SAM) strategy. This underscores the escalating demand for asset management solutions, thereby bolstering the need for media asset management systems.

Technological advancements constitute a pivotal trend gaining traction within the media asset management market. Key market players are intensively focused on research and development initiatives to drive product innovation, particularly in the integration of artificial intelligence (AI). For instance, Arvato Systems introduced VidiNet, a cloud-based media services platform integrated with AI software in May 2022. This innovation enables users to extract information from digital files and create custom AI models. Additionally, the integration of VidiNet cognitive services within organizations facilitates the creation and quality assurance of training data within familiar media asset management environments, ensuring cost transparency through volume-based payment models.

Prominent companies are strategically forging partnerships and collaborations with startups and mid-sized firms to expand their offerings within the media asset management market. These strategic alliances aim to diversify existing product portfolios and broaden geographical reach. For instance, in April 2023, Aegon Asset Management entered a strategic partnership with Lakemore Partners Ltd., a UK-based credit investment firm. This collaboration targets the expansion of Aegon AM's credit capabilities through its US CLO platform, while also augmenting Lakemore's clientele among top-tier institutional investors. Such partnerships signify a deliberate effort by major companies to fortify their market presence and expand service provisions within the media asset management landscape.

In February 2022, Allianz Group, a Germany-based active asset managers acquired PT RHB Asset Management Indonesia, for $480 million. With this acquisition, Allianz Global Investors’ (“AllianzGI”) established presence in Asia, reinforcing its commitment to Southeast Asia and Indonesia’s fast-growing financial market. PT RHB Asset Management, Indonesia-based an asset manager company.

Major companies operating in the media asset management market are Amazon.com Inc., Dalet SA, Imagen Ltd., Prime Focus Technologies Ltd., Sony Group Corporation, Microsoft Corporation, VSN Video Stream Networks SL, Bynder BV, Dell Inc., International Business Machines Corporation, SI-MEDIASrl, NEP Group, Oracle Corporation, Square Box Systems Ltd., Quantum Corporation, Dalet Digital Media Systems, Tedial SL, Adam Software Inc., Canto Inc., Celum GmbH, Cognizant Technology Solutions Corporation, OpenText Corporation, North Plains Systems Inc., QBank, Webdam Inc., MediaBeacon Inc., IBM Corporation, Widen Enterprises Inc., Adobe Inc., Hewlett Packard Enterprise, Aprimo Inc., Salsify Inc., Nuxeo SA, MediaValet Inc.

North America was the largest region in the media asset management market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the media asset management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the media asset management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Media Asset Management (MAM) refers to a software system utilized for the storage and organization of large-scale video and multimedia files within an organization. Its purpose is to establish a comprehensive media library, offering centralized access to crucial files. By doing so, it streamlines the process of accessing assets, thereby saving valuable time in asset retrieval operations.

The deployment of Media Asset Management encompasses both on-premises and cloud-based solutions, catering to small and medium enterprises (SMEs) as well as large enterprises. On-premises deployment involves hosting software applications and IT infrastructures either within the organization's premises or on-site. This setup allows for the delivery of digital content while offering scalability in storage and support services on demand. Industries such as media and entertainment, BFSI, government, healthcare, retail, manufacturing, and various other sectors utilize Media Asset Management systems.

The media asset management (MAM) market research report is one of a series of new reports that provides media asset management (MAM) market statistics, including mobility as a service industry global market size, regional shares, competitors with a media asset management (MAM) market share, detailed media asset management (MAM) market segments, market trends and opportunities, and any further data you may need to thrive in the media asset management (MAM) industry. This media asset management (MAM) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The media asset management (MAM) market includes revenues earned by entities by management of rich-media assets' life cycles and their ingestion, storage, retrieval, collaboration, and coordination. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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